Turn Your Fandom Into Cash
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Turn Your Fandom Into Cash
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Author : Carol Pinchefsky
language : en
Publisher: Red Wheel/Weiser
Release Date : 2022-03-01
Turn Your Fandom Into Cash written by Carol Pinchefsky and has been published by Red Wheel/Weiser this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-01 with Business & Economics categories.
This geeky guide (by an avowed geek) shows you the ins-and-outs of making money involved in the worlds you love to immerse yourself in or one you want to create. Turn Your Fandom Into Cash teaches fans how to power up their own geeky businesses, harness the power of their fandom, and shield themselves against the wrath of intellectual property holders. This book will also offer real-world examples for aspiring Tony Starks and Bruce Waynes. In many cases, these passion-pursuits have led to full-time careers; in one case, it created a $100 million business. This book is filled with advice from geeky creators, all of whom have earned money following their passions. Some of these creators work independently, others take gigs when they’re not at their day jobs, and some have created businesses that have earned millions. In Turn Your Fandom Into Cash, you will learn: How many opportunities there are to find work doing something you love. What kind of education and financial outlay is required to start your particular geek business. How to acquire a license from a major media publisher. What kind of work you can legally create, even without a license. Advice on why you should—and should not—go into business for yourself. Practical tips on getting your products and services noticed by fans. Truly, there has never been a better time to have a geek business. Now grab your lightsaber or your Lucille and take a slice out of the fandom you love dearly.
Fanocracy
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Author : David Meerman Scott
language : en
Publisher: Penguin
Release Date : 2020-01-07
Fanocracy written by David Meerman Scott and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-07 with Business & Economics categories.
A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
The Fandom
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Author : Anna Day
language : en
Publisher: Chicken House
Release Date : 2018-01-04
The Fandom written by Anna Day and has been published by Chicken House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-04 with Juvenile Fiction categories.
Violet's in her element - cosplay at the ready, she can't wait to feel part of her favourite fandom: 'The Gallows Dance', a mega book and movie franchise. But when a freak accident transports her into the story for real, can Violet play out the plot the way it was written?
Lost Ate My Life
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Author : Jon Lachonis
language : en
Publisher: ECW Press
Release Date : 2008
Lost Ate My Life written by Jon Lachonis and has been published by ECW Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Performing Arts categories.
An examination of the fandom that supports the show and a magnified view of the plot.
Comic Con And The Business Of Pop Culture What The World S Wildest Trade Show Can Tell Us About The Future Of Entertainment
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Author : Rob Salkowitz
language : en
Publisher: McGraw Hill Professional
Release Date : 2012-06-22
Comic Con And The Business Of Pop Culture What The World S Wildest Trade Show Can Tell Us About The Future Of Entertainment written by Rob Salkowitz and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-22 with Business & Economics categories.
The Comic-Con phenomenon—and what it means for your business The annual trade show Comic-Con International isn’t just fun and games. According to award-winning business author and futurist Rob Salkowitz it’s a “massive focus group and marketing megaphone” for Hollywood—and in Comic-Con and the Business of Pop Culture, he examines the business of popular culture through the lens of Comic-Con. Salkowitz offers an entertaining and substantive look at the show, providing a close look at the comic-book and videogame industries’ expanding influence on marketing, merchandising, and the entertainment industry. Rob Salkowitz is founder and Principle Consultant for the communications firm MediaPlant, LLC.
Fake Geek Girls
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Author : Suzanne Scott
language : en
Publisher: NYU Press
Release Date : 2019-04-16
Fake Geek Girls written by Suzanne Scott and has been published by NYU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-16 with Social Science categories.
Reveals the systematic marginalization of women within pop culture fan communities When Ghostbusters returned to the screen in 2016, some male fans of the original film boycotted the all-female adaptation of the cult classic, turning to Twitter to express their disapproval and making it clear that they considered the film’s “real” fans to be white, straight men. While extreme, these responses are far from unusual, with similar uproars around the female protagonists of the new Star Wars films to full-fledged geek culture wars and harassment campaigns, as exemplified by the #GamerGate controversy that began in 2014. Over the past decade, fan and geek culture has moved from the margins to the mainstream as fans have become tastemakers and promotional partners, with fan art transformed into official merchandise and fan fiction launching new franchises. But this shift has left some people behind. Suzanne Scott points to the ways in which the “men’s rights” movement and antifeminist pushback against “social justice warriors” connect to new mainstream fandom, where female casting in geek-nostalgia reboots is vilified and historically feminized forms of fan engagement—like cosplay and fan fiction—are treated as less worthy than male-dominant expressions of fandom like collection, possession, and cataloguing. While this gender bias harkens back to the origins of fandom itself, Fake Geek Girls contends that the current view of women in fandom as either inauthentic masqueraders or unwelcome interlopers has been tacitly endorsed by Hollywood franchises and the viewer demographics they selectively champion. It offers a view into the inner workings of how digital fan culture converges with old media and its biases in new and novel ways.
Theorizing Fandom
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Author : Cheryl Harris
language : en
Publisher: Hampton Press, Incorporated
Release Date : 1998
Theorizing Fandom written by Cheryl Harris and has been published by Hampton Press, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Comic book fans categories.
Developing a theoretical perspective on the phenomenon of fandom, this work examines the role of fandom in contemporary Western society. It focuses on issues such as social class, power, and gender as themes to build an understanding of theories of fandom.
Fan To Pro
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Author : Steven Savage
language : en
Publisher: CreateSpace
Release Date : 2014-02-15
Fan To Pro written by Steven Savage and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-15 with Business & Economics categories.
You're dedicated to your hobbies and passionate about your fandoms. You wonder how you can take those experiences and use them on the job - or make them the foundation of a career. But you're not sure where to start, what to do, or even what's possible. This is your handbook to getting started, getting active, and making the possible real. "Fan To Pro" is about taking a new look at your fandom, realizing what you can do with it, and then putting your hobbies to use in your career. This is your guide to using hobbies in your livelihood, whether you're just starting out or if you're an experienced professional. With this book you will: Learn how to see your fandom in new ways - and find the professional opportunities that it opens up for you. Discover new job opportunities and chart a new career with insights from your fandom. Explore how your fandoms provide opportunities to gain and improve skills, make getting certifications easier, and even try out entire careers. Understand how fandom can give you the edge in networking, connecting, relocating, and even starting your own business. It's time to take what you love and find out how to make it work - at work.
Hand Selling Books
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Author : Kenton Kilgore
language : en
Publisher:
Release Date : 2019-08-12
Hand Selling Books written by Kenton Kilgore and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-12 with categories.
You can make money and win hardcore fans by selling your books in person, but there's much more to it than just signing copies! Author Kenton Kilgore walks you through every step of how to successfully hand-sell books, with lots of do's and don'ts that he learned from extensive experience. Among the aspects that Kenton discusses are: Picking the right venue What you'll need to bring Setting up the display, and his "One-Spoonful-At-A-Time" selling technique. If you're an introvert (or just shy), he'll show you how to overcome that so you can easily engage with potential readers.
Winning The Customer Turn Consumers Into Fans And Get Them To Spend More
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Author : Lou Imbriano
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-08-19
Winning The Customer Turn Consumers Into Fans And Get Them To Spend More written by Lou Imbriano and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-19 with Business & Economics categories.
Build Customer Relationships and Win Big Revenue! “Unbreakable relationships are crucial to success in business. Lou Imbriano captures what it takes to forge the kind of deep credibility that encourages consumers and clients to trust you with their hard-earned dollars. If you want to deepen your customers’ trust and grow your revenues, I suggest you read Winning the Customer and you will win.” —Bob Reynolds, President & CEO, Putnam Investments “Lou Imbriano rescues the word ‘winning’ from the clutches of Charlie Sheen . . . and, like a Patriots playbook, Lou takes you through his game plan for successfully building a victorious team that opponents will respect and fear . . . from who should be answering your phone to effectively saying ‘no,’ it’s all there . . . lazy, unmotivated people, this is not for you. . . .” —Steve Levy, ESPN SportsCenter anchor “Imbriano definitely made his mark in the NFL and now he’s an MVP again with his new book, Winning the Customer. Lou’s down-to-earth marketing philosophies, which he brought to the Patriots, epitomize how everyone, in any industry, should approach marketing. If you want to truly know how to build remarkable business relationships, read Winning the Customer.” —Michael O’Hara Lynch, Head of Global Sponsorship, Visa “At a time when consumers have the power to use media where and how they choose, to like, dislike, and share their opinion on products and corporations, brand engagement is the best answer to build emotional and enduring relationships between brands and all their relevant communities. This book should be given to anyone who wants to understand the new dynamics that can bond brands with their ever-demanding customers.” About the Book: During his nine years in senior marketing positions with the New England Patriots, Lou Imbriano laid the foundation and marketing vision for the football team that led to its astronomical growth and explosive revenue—perfectly positioning them to be ready for when the Patriots became repeat Super Bowl champions and the NFL brand to beat. Now CEO of TrinityOne, a strategic marketing firm, Lou has an undefeated record of showing all types of companies how to tackle customer relationships and convert them into tangible revenue. In Winning the Customer, Lou delivers his original strategies for both short- and long-term financial success: The Marketing Playbook: how to identify those who are dying to spend money with you Relationship Architecture: how to connect with customers in meaningful ways and create “memorable moments” The Revenue Game: how to build revenue instead of selling concepts Throughout the book, you’ll find Lou’s dynamic personal stories drawn right from his years of real-world business experience. He’s learned that to maximize revenue, every organization must both turn its customers into fans and coax those fans to spend freely. Winning the Customer shows you how to do just that using the Three Tiers of Customer Relationships. Imbriano shares his strategies with his innovative DELIVERS system: Dedication, Entertainment, Loyalty, Investment, Vision, Energy, Responsibility, and Sacrifice. Filled with practical information and written in Lou’s inimitable conversational style, Winning the Customer is your all-pro offensive attack against old, ineffective methods and flat results. Lou’s tools will give any business an inspired team, supersized income, and a virtual stadium full of engaged, high-paying customers.