Tv Advertising Virtually Speaking
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Tv Advertising Virtually Speaking
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Author : Jørgen Stigel
language : en
Publisher:
Release Date : 1998
Tv Advertising Virtually Speaking written by Jørgen Stigel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with categories.
The Aesthetics Of Television
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Author : Gunhild Agger
language : en
Publisher:
Release Date : 2001
The Aesthetics Of Television written by Gunhild Agger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Performing Arts categories.
The concept of aesthetics is traditionally connected with art and high culture whereas mass media is connected with a lack of cultural quality, originality and authenticity. This anthology descibes and analyzes television as an aesthetic phenomonen.
Virtual Reality Marketing
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Author : Henry Stuart
language : en
Publisher: Kogan Page Publishers
Release Date : 2018-10-03
Virtual Reality Marketing written by Henry Stuart and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-03 with Business & Economics categories.
If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for brands to better connect with consumers. VR is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers. A truly practical guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Packed with fascinating case studies, tips and strategies, and written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1, this book is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.
Get Clients Now Tm
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Author : C. Hayden
language : en
Publisher: AMACOM
Release Date : 2013-05-28
Get Clients Now Tm written by C. Hayden and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-28 with Business & Economics categories.
Learn the secrets professionals use to dramatically increase their client base by learning how to replace scattershot marketing and networking efforts with proven, targeted tactics. Knowing where to spend your marketing dollars was a lot easier in the days when the choices were commercials, magazines, and billboards. Now, life in twenty-first-century America has become one gigantic 24/7 commercial with no limit of ways to get your brand in front of your customers. Has marketing become just a game of throwing darts in the dark, or is it still possible to effectively target your audience? Using a simple cookbook model, the book helps you identify the ingredients missing from their current marketing activities, select the right strategies and tools from a menu of options, and create a completely customized action plan that can be fully implemented in only 28 days! In Get Clients Now!, you will learn: How to choose the best marketing tactics for their situation and personality Hands-on approaches for replacing unproductive cold-calling with the power of relationship marketing Proven and effective online networking and prospecting, social media, and internet marketing strategies Advice on integrating online and offline tactics Tips for dealing with fear, resistance, and procrastination Now in its third edition, Get Clients Now! has been updated with worksheets, exercises, all-new examples, and tried-and-true marketing practices for reaching new clients. Stop throwing a hundred fishing poles out into the vast ocean. Instead, learn where to most effectively take the net and scoop up your customers!
Regulation Of Television Advertising
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Author : Great Britain: Parliament: House of Lords: Select Committee on Communications
language : en
Publisher: The Stationery Office
Release Date : 2011-02-17
Regulation Of Television Advertising written by Great Britain: Parliament: House of Lords: Select Committee on Communications and has been published by The Stationery Office this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-17 with Business & Economics categories.
This report from the Select Committee on Communications calls for a reduction in the time allowed for advertisements on commercial broadcasting channels. Existing regulation of the market is no longer relevant in the digital age and doesn't serve the best interests of viewers. The Code on Scheduling of Television Advertising should be harmonised to level the playing field between public service and commercial broadcasters when Digital Switchover happens in 2012. It is the Committee's view that a reduction in the quantity of advertising airtime that broadcasters are allowed to sell would greatly improve the viewer experience and would be fairer to the public service broadcasters - ITV 1, Channel 4 and Channel 5 - who are limited more than all other commercial channels at the moment. All channels should be allowed an average of 7 minutes per hour, appropriate peak time maximum to be determined after research from Ofcom. The Committee has also looked at specific regulations which affect ITV 1, known as the Contract Rights Renewal undertakings. These undertakings should be removed as long as they are replaced with binding undertakings from ITV plc to invest an appropriate proportion of any additional revenues from advertising in creating UK originated programming and training. The Committee is calling on ITV's bosses to deliver on the commitments they have made to the Committee - to increase its investment on quality, UK originated programming in return for the removal of CRR and also to invest in training within the industry.
Television Advertising
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Author : Clark M. Agnew
language : en
Publisher:
Release Date : 1958
Television Advertising written by Clark M. Agnew and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1958 with Television advertising categories.
Speaking Freely
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Author : Floyd Abrams
language : en
Publisher: Penguin
Release Date : 2006-04-04
Speaking Freely written by Floyd Abrams and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-04 with Political Science categories.
The rights guaranteed in the First Amendment—including freedom of expression—are among the fundamental touchstones of our democracy. In Speaking Freely, Floyd Abrams, who for over thirty years has been our most eloquent and respected advocate for uncensored expression, recounts some of the major cases of his remarkable career—landmark trials and Supreme Court arguments that have involved key First Amendment protections.With adversaries as diverse as Richard Nixon and Wayne Newton and allies as unlikely as Kenneth Starr, Abrams takes readers behind the scenes to explain his strategies, the ramifications of each decision, and its long-term significance, presenting a clear and compelling look at the law in action.
Television Advertising And Televangelism
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Author : Rosemarie Schmidt
language : en
Publisher: John Benjamins Publishing
Release Date : 1986-01-01
Television Advertising And Televangelism written by Rosemarie Schmidt and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986-01-01 with Language Arts & Disciplines categories.
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
Globally Speaking
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Author : J. Rosenhouse
language : en
Publisher: Multilingual Matters
Release Date : 2008
Globally Speaking written by J. Rosenhouse and has been published by Multilingual Matters this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Language Arts & Disciplines categories.
The volume examines the motives for lexical borrowing from English during the last century, the processes involved in the penetration of English vocabulary into new environments, and the extent of its integration into twelve languages representing several language families. Many of these absorbing languages are studied here for the first time.
Black Social Dance In Television Advertising
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Author : Carla Stalling Huntington
language : en
Publisher: McFarland
Release Date : 2014-01-10
Black Social Dance In Television Advertising written by Carla Stalling Huntington and has been published by McFarland this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-10 with Performing Arts categories.
The influence of dance upon consumers has long been understood by advertisers. This work investigates the use of black social dance in television advertising. Covering the 1950s through the 2010s in the United States, dance is shown to provide value to brands and to affect consumption experiences. An interdisciplinary work drawing upon anthropological, phenomenological and cultural theoretical approaches, the text provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products.
