Television Advertising
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Advertising To Children On Tv
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Author : Barrie Gunter
language : en
Publisher: Routledge
Release Date : 2004-09-22
Advertising To Children On Tv written by Barrie Gunter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09-22 with Language Arts & Disciplines categories.
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
British Television Advertising
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Author : Renée Dickason
language : en
Publisher: Indiana University Press
Release Date : 2000
British Television Advertising written by Renée Dickason and has been published by Indiana University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Art categories.
Since television in the UK began, advertisements have come to be acceptable to the viewer and to be considered, by some, as a bastion of "Britishness" in a world of increasing media globalization. This study examines the question of television advertising as an expression of cultural identity.
Impact Of Television Advertisment On Purchases Made For The Children
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Author : Vashima Veerkumar
language : en
Publisher: Anchor Academic Publishing (aap_verlag)
Release Date : 2015-05
Impact Of Television Advertisment On Purchases Made For The Children written by Vashima Veerkumar and has been published by Anchor Academic Publishing (aap_verlag) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05 with Social Science categories.
Advertisements have become a trend these days for promoting the product or any service. It plays a vital role in forming an image in mind of family members because they are the means with which the manufacturer indirectly communicates with the family and provides necessary information to them. Advertising has become so integral part of our life & society that we cannot imagine any event, newspaper, magazine, TV serial, Cinema etc. without it. The advertisements are focused on the audience which mainly may either be persuaded by them or watch and pay attention to this medium. Television is an ideal way for advertisers to reach children as it is so omnipresent in homes around the world. Indian child watches 14 hours of Television each week. It was a vital marketing tool to appeal to the parents earlier but now they appeal directly the children who do not have the emotional or cognitive tools to evaluate what’s being sold to them. Prior children used to play outdoor games, magazines, and comics but now most time is spent in watching television and with the increase in the trend of dual responsibilities of parents, they pay very less attention on the watching habits of their children. In addition to this the marketers use various stimulus in television commercials that includes repetition, branded characters, catchy and interesting production features, celebrity endorsements, and premiums free merchandise that accompanies a product.
The Language Of Television Advertising
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Author : Michael L. Geis
language : en
Publisher:
Release Date : 1982
The Language Of Television Advertising written by Michael L. Geis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.
Children S Television Advertising
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Author : Thomas E. Barry
language : en
Publisher:
Release Date : 1977
Children S Television Advertising written by Thomas E. Barry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Business & Economics categories.
Konsumentkrav P Tv Reklam Till Barn Och Unga
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Author :
language : en
Publisher: Nordic Council of Ministers
Release Date : 1989
Konsumentkrav P Tv Reklam Till Barn Och Unga written by and has been published by Nordic Council of Ministers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with categories.
Television Advertising And Consumer Response Children Buying Behaviour
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Author : Neeru Kapoor
language : en
Publisher: Mittal Publications
Release Date : 2003
Television Advertising And Consumer Response Children Buying Behaviour written by Neeru Kapoor and has been published by Mittal Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Children categories.
This Book Provides Comprehensive Data And A Rationale To Arrive At A More Definitive Verdict About The Influence Of Tv Advertising On Children`S Buying Response Within The Context Of Parent-Child Interaction.
Social Tv
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Author : Mike Proulx
language : en
Publisher: John Wiley & Sons
Release Date : 2012-01-26
Social Tv written by Mike Proulx and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-26 with Business & Economics categories.
The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.
Television Advertising That Works
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Author : Stephen W. Marshall
language : en
Publisher:
Release Date : 2008
Television Advertising That Works written by Stephen W. Marshall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
The research contained in this book contributes to the theoretical and practical knowledge of message strategies and the executional devices used in U.S. television advertising. Using rigorous content analysis, the authors investigated characteristics of commercials from among EFFIE Award winners of 1999 through 2004-advertising originating from "effective" campaigns. This work contributes to advertising research by examining the predictive congruency of the FCB advertising planning grid (see below) with message strategies found in EFFIE commercials; overall EFFIE commercial message strategy and tactic relationships; and content analysis methodology relative to improving objectivity and assessing reliability. This study focuses on producing a benchmark for comparison studies examining differences in message strategies across cultures. The research herein provides a methodological framework for producing comparative studies examining television commercials and other video content (i.e., delivered over the Internet) across cultures.
Effect Of Television Advertisement On Children S Consumption Choices
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Author :
language : en
Publisher: GRIN Verlag
Release Date : 2018-04-10
Effect Of Television Advertisement On Children S Consumption Choices written by and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-10 with Business & Economics categories.
Seminar paper from the year 2016 in the subject Sociology - Consumption and Advertising, grade: 2,2, University of Cologne, language: English, abstract: The aim of this paper is to examine what effects television advertising may have on the consumption choices of children. Advertising can be defined as a means of communication with the users of a product or service. A television advertisement (also called television commercial, commercial, ad or advert) is a message paid for by those who send them and are intended to inform or influence people who receive them. Many television advertisements feature songs or melodies popularly referred to as “jingles,” or slogans which are designed to be striking, memorable and remain in the minds of viewers long after the advertisement. Humour and animation are also often used or included in advertisements. [...]
