The Language Of Television Advertising
DOWNLOAD
Download The Language Of Television Advertising PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get The Language Of Television Advertising book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
The Language Of Television Advertising
DOWNLOAD
Author : Michael L. Geis
language : en
Publisher:
Release Date : 1982
The Language Of Television Advertising written by Michael L. Geis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.
The Language Of Television Advertising
DOWNLOAD
Author : Sanjay Arora
language : en
Publisher:
Release Date : 2012
The Language Of Television Advertising written by Sanjay Arora and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Advertising categories.
Students Linguistic Skills And The Language Of Television Advertising
DOWNLOAD
Author : Robert G. Wyckham
language : en
Publisher: Burnaby, B.C. : Simon Fraser University, Faculty of Business Administration
Release Date : 1983
Students Linguistic Skills And The Language Of Television Advertising written by Robert G. Wyckham and has been published by Burnaby, B.C. : Simon Fraser University, Faculty of Business Administration this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Children categories.
Television Advertising And Televangelism
DOWNLOAD
Author : Rosemarie Schmidt
language : en
Publisher: John Benjamins Publishing
Release Date : 1986-01-01
Television Advertising And Televangelism written by Rosemarie Schmidt and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986-01-01 with Language Arts & Disciplines categories.
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
The Language Of Advertising And T V Commercials
DOWNLOAD
Author : A. R. Fatihi
language : en
Publisher:
Release Date : 1991
The Language Of Advertising And T V Commercials written by A. R. Fatihi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Advertising categories.
The Language Of Children In Television Advertising
DOWNLOAD
Author : Carolyn Joy Smith
language : en
Publisher:
Release Date : 1995
The Language Of Children In Television Advertising written by Carolyn Joy Smith and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Advertising copy categories.
An Initial Examination Of Television Advertising Manuscripts As A Language Learning Source
DOWNLOAD
Author : Don Langrehr
language : en
Publisher:
Release Date : 1995
An Initial Examination Of Television Advertising Manuscripts As A Language Learning Source written by Don Langrehr and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.
Language And Culture Of The Television Ad
DOWNLOAD
Author : Susan Gayle Strauss
language : en
Publisher:
Release Date : 1998
Language And Culture Of The Television Ad written by Susan Gayle Strauss and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Language and culture categories.
Globality And Locality In The Discourse Of Advertising
DOWNLOAD
Author : Julia Marisa Roitsch
language : en
Publisher:
Release Date : 2014
Globality And Locality In The Discourse Of Advertising written by Julia Marisa Roitsch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
The main interest of this thesis lies in the analysis of television advertising with respect to language varieties, in this case regional dialects as well as foreign accents. With advertising being understood as a form of (public) communication, this thesis is part of sociolinguistics and contributes to the already existing research on advertising, which largely focuses on linguistic elements only. We encounter advertising everywhere in our daily lives, but very often do not perceive it consciously. The process of globalization has certainly led to a greater mobility on the part of the individual and a standardization of communication strategies, but it has also brought about a greater desire for localization, i.e. for the purpose of identity construction, which can be expressed through language use. Spaces or places and an individual's language are closely intertwined. The first part of this thesis addresses the theoretical framework and methodological approach; the second part comprises the analyses of the individual advertisements. The approach to analyze the advertisement texts is a discourse-analytic one and encompasses the different levels of each text as well as the frames it is embedded in. I also take into consideration the text-image relation. This thesis covers two major questions: Why are regional dialects and foreign accents used in television advertising and how does the power of images support or counteract the associations with the language variety in question? I argue that the use of different language varieties calls attention to language contact phenomena-phenomena promoted by globalization processes-and social de-/reterritorialization (Jaquemet, 2005). Despite giving the appearance of authenticity, and with the clear intention to reduce the complexity of the advertisement story, all advertisements make use of stereotypes (e.g. regarding geographic regions, ethnic groups or language). My thesis shows how society and advertising mutually influence each other.
Pragmatics In Persuasive Discourse Of Spanish Television Advertising
DOWNLOAD
Author : Karol J. Hardin
language : en
Publisher: Sil International, Global Publishing
Release Date : 2001
Pragmatics In Persuasive Discourse Of Spanish Television Advertising written by Karol J. Hardin and has been published by Sil International, Global Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This investigation analyzes pragmatic ways in which Spanish is used to achieve persuasion in television advertising. The author applies pragmatic models to commercials for products and services from three countries--Chile, Spain, and the United States. She addresses the questions: (1) Which pragmatic devices occur most frequently? (2) How are these devices linguistically coded? (3) Are any differences evident between regional varieties of Spanish? and (4) How are pragmalinguistic features of television advertising used to effect persuasion? The most representative variables include speech acts, indexicals, politeness, implicatures, violations of Grice's Maxims, and speaker considerations. The study contributes to the cross-linguistic understanding of pragmatics and of persuasion in Spanish by (1) offering a procedure that may be replicated; (2) addressing multiple pragmatic categories; and (3) examining the relationship between pragmatic strategies and persuasion among Spanish speakers. Given the vital role of the media in society, Spanish television advertising reflects the pragmatic communication of persuasion by and to Spanish speakers. Pragmática de discurso persuasivo de publicidad de television en español. Esta investigación analiza las maneras pragmáticas en las cuales se usa el español para persuadir en la publicidad de televisión y contribuye al entendimiento lingüístico de pragmática y persuasión en español. El libro está escrito en inglés.
