The Language Of Advertising And T V Commercials
DOWNLOAD
Download The Language Of Advertising And T V Commercials PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get The Language Of Advertising And T V Commercials book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
The Language Of Advertising And T V Commercials
DOWNLOAD
Author : A. R. Fatihi
language : en
Publisher:
Release Date : 1991
The Language Of Advertising And T V Commercials written by A. R. Fatihi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Advertising categories.
The Language Of Television Advertising
DOWNLOAD
Author : Michael L. Geis
language : en
Publisher:
Release Date : 1982
The Language Of Television Advertising written by Michael L. Geis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.
Globality And Locality In The Discourse Of Advertising
DOWNLOAD
Author : Julia Marisa Roitsch
language : en
Publisher:
Release Date : 2014
Globality And Locality In The Discourse Of Advertising written by Julia Marisa Roitsch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.
The main interest of this thesis lies in the analysis of television advertising with respect to language varieties, in this case regional dialects as well as foreign accents. With advertising being understood as a form of (public) communication, this thesis is part of sociolinguistics and contributes to the already existing research on advertising, which largely focuses on linguistic elements only. We encounter advertising everywhere in our daily lives, but very often do not perceive it consciously. The process of globalization has certainly led to a greater mobility on the part of the individual and a standardization of communication strategies, but it has also brought about a greater desire for localization, i.e. for the purpose of identity construction, which can be expressed through language use. Spaces or places and an individual's language are closely intertwined. The first part of this thesis addresses the theoretical framework and methodological approach; the second part comprises the analyses of the individual advertisements. The approach to analyze the advertisement texts is a discourse-analytic one and encompasses the different levels of each text as well as the frames it is embedded in. I also take into consideration the text-image relation. This thesis covers two major questions: Why are regional dialects and foreign accents used in television advertising and how does the power of images support or counteract the associations with the language variety in question? I argue that the use of different language varieties calls attention to language contact phenomena-phenomena promoted by globalization processes-and social de-/reterritorialization (Jaquemet, 2005). Despite giving the appearance of authenticity, and with the clear intention to reduce the complexity of the advertisement story, all advertisements make use of stereotypes (e.g. regarding geographic regions, ethnic groups or language). My thesis shows how society and advertising mutually influence each other.
Advertising As Communication
DOWNLOAD
Author : Gillian Dyer
language : en
Publisher: Routledge
Release Date : 2008-03-07
Advertising As Communication written by Gillian Dyer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-07 with Social Science categories.
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Manipulation Of Society Through Advertising Language Manipulation Mechanisms In Advertisements
DOWNLOAD
Author : Stacie Writes
language : en
Publisher: GRIN Verlag
Release Date : 2016-06-13
Manipulation Of Society Through Advertising Language Manipulation Mechanisms In Advertisements written by Stacie Writes and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-13 with Business & Economics categories.
Diploma Thesis from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: -, , language: English, abstract: The diploma paper is a research of the written advertising from the linguistic and translation perspective. The aim of this paper is to point out the language manipulation mechanisms and the strategies of advertising translation. The Paper has the following structure: the annotations in the English and Romanian languages, the introduction, two chapters: a theoretical and a practical one, each one containing a conclusion, the general conclusions, the bibliography made up from 12 consulted books, 4 articles and 8 internet resources, consulted sites and the appendix. The paper presents the concept of manipulation through advertising, and namely the language manipulation mechanisms in advertisements, which are being presented by lexical features, which include weasel words and emotionally coloured words, by grammatical and syntactic features, which mostly relate to the way text is constructed and the intentional mistakes committed in advertising texts. We will see what the words that are frequently used in advertising are. The third aspect that represents language manipulation mechanisms is stylistic dimensions, which implies such stylistic devices as personification, metaphors, metonymy, synecdoche, puns, imperatives. We will find out to which stylistic devices, advertisers love to resort. Aside from this, we will discuss about translation strategies in advertising, which can be summarized to three main strategies: literal translation, free translation and idiomatic translations. We will also notice that the translation of advertising depends not only on cultural aspects. Many of authors that wrote about translation of advertising have different opinions upon how this topic should be approached. Based on the practical chapter we will try to find out what is more relevant and what wins over: to transmit the message accurately, or to create the effect. Based on things mentioned above, we will analyse what aspects of advertising attract people, creating the positive effect and what turn them away. All in all this diploma paper shows what vocabulary is used in advertising, what speech and how language is used in vocabulary. From the point of view of translation of advertising we will see whatever the foreign advertising prefer to translate the slogans word by word, or they prefer to make their own one, keeping only the general idea.
The Language Of Advertising
DOWNLOAD
Author : Angela Goddard
language : en
Publisher: Psychology Press
Release Date : 2002
The Language Of Advertising written by Angela Goddard and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
English For Sale
DOWNLOAD
Author : Lars Hermerén
language : en
Publisher:
Release Date : 1999
English For Sale written by Lars Hermerén and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
A new study of the language of advertising based on a large number of advertisements in English from around the world, showing that advertising often appropriates other genres (such as telegrammes, diaries and conversation).
Web Advertising
DOWNLOAD
Author : Anja Janoschka
language : en
Publisher: John Benjamins Publishing
Release Date : 2004-12-23
Web Advertising written by Anja Janoschka and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12-23 with Language Arts & Disciplines categories.
This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web advertisements. It develops a new model of online communication, incorporating mass communication and interpersonal communication. Interactive mass communication redefines the roles of online communication partners who are confronted with a higher degree of complexity in terms of hypertextual information units. In web advertising, this new aspect of interactivity is linguistically reflected in different types of personal address forms, directives, and "trigger words". This study also analyzes the different strategies of persuasion with which web ads try to initiate their activation.Web Advertising provides essential information on the language of web advertisements for academics, researchers and students in the fields of hypertext-linguistics, advertising, communication and media studies.
Advertising And Advertising As A Type Of Discourse
DOWNLOAD
Author : Angelika Felser
language : en
Publisher: GRIN Verlag
Release Date : 2017-10-26
Advertising And Advertising As A Type Of Discourse written by Angelika Felser and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-26 with Business & Economics categories.
Essay from the year 1998 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University of Münster (Englisches Seminar), language: English, abstract: The topic of this essay is "Advertising" and "The Discourse of Advertising". The author of this essay sums up some of the main ideas of Guy Cook, Geoffrey N. Leech, Greg Myers and Prof. Dr. Klaus Ostheeren, E.M. In order to look at an ad as a discourse type, it is necessary to look at Jacques Dubois and the "Groupe μ" who worked on the structure of language, rhetorical operations, "Isotopies" and "Metabolies". The latter can either evoke the "pleasure of recognition" or the "pleasure of surprise". The AIDA-formular, the term "register", the standard components of press advertisements, etc. are also subject of this essay.
Marketing Identities Through Language
DOWNLOAD
Author : E. Martin
language : en
Publisher: Springer
Release Date : 2005-11-30
Marketing Identities Through Language written by E. Martin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-30 with Business & Economics categories.
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
