Advertising And Advertising As A Type Of Discourse
DOWNLOAD
Download Advertising And Advertising As A Type Of Discourse PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Advertising And Advertising As A Type Of Discourse book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Advertising And Advertising As A Type Of Discourse
DOWNLOAD
Author : Angelika Felser
language : en
Publisher: GRIN Verlag
Release Date : 2017-10-26
Advertising And Advertising As A Type Of Discourse written by Angelika Felser and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-26 with Business & Economics categories.
Essay from the year 1998 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University of Münster (Englisches Seminar), language: English, abstract: The topic of this essay is "Advertising" and "The Discourse of Advertising". The author of this essay sums up some of the main ideas of Guy Cook, Geoffrey N. Leech, Greg Myers and Prof. Dr. Klaus Ostheeren, E.M. In order to look at an ad as a discourse type, it is necessary to look at Jacques Dubois and the "Groupe μ" who worked on the structure of language, rhetorical operations, "Isotopies" and "Metabolies". The latter can either evoke the "pleasure of recognition" or the "pleasure of surprise". The AIDA-formular, the term "register", the standard components of press advertisements, etc. are also subject of this essay.
The Discourse Of Advertising
DOWNLOAD
Author : Guy Cook
language : en
Publisher: Psychology Press
Release Date : 2001
The Discourse Of Advertising written by Guy Cook and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Business & Economics categories.
This second edition considers advertising in the context of current changes in communication. All chapters have been fully revised and updated, and substantial new material has been added. The social functions and aesthetic effects of advertisements are comprehensively analysed across a wide range of media, from billboards to email and the Internet. Controversially, advertisements are contrasted and compared with literary texts throughout. The book clearly explains relevant concepts from semiotics, poetics, and linguistics, and can serve as an introduction to all of these disciplines. Practical exercises to stimulate further discussion are included at the end of each chapter.
The Language Of Persuasion In Advertising A Corpus Based Critical Discourse Analysis
DOWNLOAD
Author : Seda Evirgen
language : en
Publisher: GRIN Verlag
Release Date : 2021-05-04
The Language Of Persuasion In Advertising A Corpus Based Critical Discourse Analysis written by Seda Evirgen and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-04 with Literary Collections categories.
Master's Thesis from the year 2020 in the subject English Language and Literature Studies - Linguistics, grade: 1,0, Justus-Liebig-University Giessen, language: English, abstract: The thesis at hand puts a special emphasis on the use of persuasive language in online native advertisements from The New York Times. After careful examination, the corpus will be compiled of three native advertisements from the field of technology, by the sponsors Intel, Dropbox and Slack. The limitation to these native advertisements and persuasive linguistic devices and techniques was necessary with regard to the scope of this thesis. As no linguistic analysis of native advertisements could be found, there also was no reference to follow. Therefore, the thesis at hand lays the foundation for further research in this area. The aim is to conduct a corpus-based Critical Discourse Analysis in order to investigate and answer two main questions: 1. Do online native advertisements make use of the same persuasion methods as previously researched for other advertising types? 2. What are the most prominent persuasive linguistic devices and techniques in the online native advertisements from The New York Times? In addition to the CDA, the corpus-based approach is expected to provide quantitative evidence of the existence of discourse and to identify repetitive linguistic patterns of persuasive language use in native advertising. The thesis will be structured as follows. First, the theoretical framework provides general information about the functions and characteristics of advertising, while further focusing on native advertisement and the language of advertising. It continues with explaining the concept of persuasive language on the basis of ethos, logos and pathos and introduces some powerful persuasive techniques in advertisement. Further, linguistic devices of persuasive language on the phonetic, lexical, morphological and syntactic level will be defined. Additionally, the concept of Critical Discourse Analysis will be explained in detail, as the thesis at hand follows the CDA framework of Fairclough. The data collection method and data analysis procedure will be outlined in Chapter 3. This is followed by an analysis of three online native advertisements from the publisher The New York Times. After the analysis, the results will be presented and evaluated in order to assess the hypothesis. Finally, the conclusion provides a summary of the findings and suggests further research opportunities.
The Discourse Of Classified Advertising
DOWNLOAD
Author : Paul Bruthiaux
language : en
Publisher: Oxford University Press
Release Date : 1996-07-11
The Discourse Of Classified Advertising written by Paul Bruthiaux and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-07-11 with Language Arts & Disciplines categories.
Linguists who have studied simplified varieties of a given language, such as pidgins or the language of care-givers, have tended to explain similarities in their structure by the fact that they use the same mechanisms of simplification. Bruthiaux tests this idea by looking at the structure of classified ads in American English, using a body of 800 ads from four categories: automobile sales, apartments for rent, help wanted, and personal ads. Bruthiaux's thesis is that strict, uniform constraints on space should result in uniformly simple texts, no matter which category they are in, and that any variation would be due to the particular needs of each category. To prove this he describes the linguistic structure of classified ads, and shows that they are characterized by a minimal degree of morphosyntactic elaboration. He then examines aspects of their conventions to highlight the role of pre-patterned and prefabricated segments whose collocational rigidity may force the inclusion of otherwise dispensable items. He finds that there is indeed significant variation across ad categories in terms of morphosyntactic elaboration, and concludes that this is due to a greater or lesser need to be explicit, as well as a greater or lesser anticipation of interaction. Finally, he examines the implications of these findings for the study of linguistic simplification and register variation.
Deceptive Discourse In Advertising
DOWNLOAD
Author : Stephanie Helmer
language : en
Publisher: GRIN Verlag
Release Date : 2005-07-10
Deceptive Discourse In Advertising written by Stephanie Helmer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-07-10 with Literary Collections categories.
Seminar paper from the year 2002 in the subject English Language and Literature Studies - Linguistics, grade: 2, LMU Munich (Institut für Englische Philologie), course: Empirical Linguistics: Deceptive Discourse, language: English, abstract: While the first part of this paper aims at exploring deceptive techniques through a mostly semiotic frame, focusing on automobile advertisements present in Germany in 2001 and 2002, the second part of this paper examines the role of psychological components in television advertising.
Persuasive Signs
DOWNLOAD
Author : Ron Beasley
language : en
Publisher: Walter de Gruyter
Release Date : 2010-12-14
Persuasive Signs written by Ron Beasley and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-12-14 with Language Arts & Disciplines categories.
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
A Discourse Analysis On Political Commercial Advertisement
DOWNLOAD
Author : RODI HARTONO
language : en
Publisher: Penerbit Qiara Media
Release Date : 2022-10-18
A Discourse Analysis On Political Commercial Advertisement written by RODI HARTONO and has been published by Penerbit Qiara Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-18 with Foreign Language Study categories.
The discourse of political commercial advertising is primarily to shape the image, both organizations and individuals and invite the public to vote and support political organizations and politicians who create advertisements. In political commercial advertising, the political parties had shown their visions and their aims so people could elect the parties and the representative candidates.
The Language Of Advertising
DOWNLOAD
Author : Angela Goddard
language : en
Publisher: Psychology Press
Release Date : 2002
The Language Of Advertising written by Angela Goddard and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
Parallelism In Advertising Copy
DOWNLOAD
Author : Ilka Kreimendahl
language : en
Publisher: GRIN Verlag
Release Date : 2003-08-29
Parallelism In Advertising Copy written by Ilka Kreimendahl and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-08-29 with Literary Collections categories.
Seminar paper from the year 2001 in the subject English Language and Literature Studies - Linguistics, grade: 3 (C), University of Kassel (FB Anglistics), course: Semiotics of Advertising, language: English, abstract: Semiotic analysis is the study of language, texts and communication. It shows how meanings are constructed and what these meanings are. This seminar paper will concentrate on the analysis of parallelism and recurrences in advertising copy. To begin with, I will give a short explanation of specific terms that are central to the paper and need clarification. In chapter three and four, the document will focus on the use of parallelism in spoken as well as in written discourse including a table with the possible constellations of correspondence, while the fifth chapter deals with the use of recurrence and parallelism in advertising copy. Furthermore, I will give several examples and present a few other parallel constructions that occur in advertisements. To conclude, the term paper discusses the question of paraphrasing and repeating as being patterns of style, ending with a summary of the results. The expression “advertising derives from the medieval Latin verb advertere” and means ‘to direct one’s attention to’ (Danesi 1995:11). Today advertisements are understood as “any type or form of public announcement intended to promote the sale of specific commodities or services” (ibd.). They are predominately used for commercial purpose; especially for the so-called consumer advertising where the intention of the ad is the marketing of a certain product. Commercials and advertisements function by means of persuasion – the messages are designed in a manner that influences the way the consumer perceives goods, a discovery that will help later on to understand the use of parallelism in advertising. [...]
Television Advertising And Televangelism
DOWNLOAD
Author : Rosemarie Schmidt
language : en
Publisher: John Benjamins Publishing
Release Date : 1986-01-01
Television Advertising And Televangelism written by Rosemarie Schmidt and has been published by John Benjamins Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986-01-01 with Language Arts & Disciplines categories.
The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.
