Television Advertising And Consumer Response Children Buying Behaviour
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Television Advertising And Consumer Response Children Buying Behaviour
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Author : Neeru Kapoor
language : en
Publisher: Mittal Publications
Release Date : 2003
Television Advertising And Consumer Response Children Buying Behaviour written by Neeru Kapoor and has been published by Mittal Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Children categories.
This Book Provides Comprehensive Data And A Rationale To Arrive At A More Definitive Verdict About The Influence Of Tv Advertising On Children`S Buying Response Within The Context Of Parent-Child Interaction.
Advertising To Children On Tv
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Author : Barrie Gunter
language : en
Publisher: Routledge
Release Date : 2004-09-22
Advertising To Children On Tv written by Barrie Gunter and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-09-22 with Language Arts & Disciplines categories.
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
Impact Of Television Advertisment On Purchases Made For The Children
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Author : Vashima Veerkumar
language : en
Publisher: Anchor Academic Publishing (aap_verlag)
Release Date : 2015-05
Impact Of Television Advertisment On Purchases Made For The Children written by Vashima Veerkumar and has been published by Anchor Academic Publishing (aap_verlag) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05 with Social Science categories.
Advertisements have become a trend these days for promoting the product or any service. It plays a vital role in forming an image in mind of family members because they are the means with which the manufacturer indirectly communicates with the family and provides necessary information to them. Advertising has become so integral part of our life & society that we cannot imagine any event, newspaper, magazine, TV serial, Cinema etc. without it. The advertisements are focused on the audience which mainly may either be persuaded by them or watch and pay attention to this medium. Television is an ideal way for advertisers to reach children as it is so omnipresent in homes around the world. Indian child watches 14 hours of Television each week. It was a vital marketing tool to appeal to the parents earlier but now they appeal directly the children who do not have the emotional or cognitive tools to evaluate what’s being sold to them. Prior children used to play outdoor games, magazines, and comics but now most time is spent in watching television and with the increase in the trend of dual responsibilities of parents, they pay very less attention on the watching habits of their children. In addition to this the marketers use various stimulus in television commercials that includes repetition, branded characters, catchy and interesting production features, celebrity endorsements, and premiums free merchandise that accompanies a product.
Research On The Effects Of Television Advertising On Children
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Author :
language : en
Publisher:
Release Date : 1977
Research On The Effects Of Television Advertising On Children written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Child psychology categories.
Research On The Effects Of Television Advertising On Children
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Author :
language : en
Publisher:
Release Date : 1977
Research On The Effects Of Television Advertising On Children written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Television advertising and children categories.
Children As Consumers
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Author : James U. McNeal
language : en
Publisher: Free Press
Release Date : 1987
Children As Consumers written by James U. McNeal and has been published by Free Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Business & Economics categories.
Advertising To Children
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Author : M. Carole Macklin
language : en
Publisher: SAGE Publications
Release Date : 1999-07-16
Advertising To Children written by M. Carole Macklin and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-07-16 with Business & Economics categories.
Children represent a valuable target audience for advertisers, with over $200 billion in direct purchases and influenced spending. However, questions exist about both the effectiveness of marketing to children as well as the impact this advertising has on the children themselves. Current debates over smoking and alcohol consumption highlight this issue from all perspectives: marketers, parents, and policymakers. Advertising to Children presents cutting-edge research designed to stimulate and inform this debate. Well-known authors contribute their perspectives, with chapters organized in sections to address what children know and think about advertising, how advertising works with children, and what issues are at the forefront of societal and public-policy thinking. Editors M. Carole Macklin and Les Carlson have lead research in this field and lend their expertise. More than just a litany of hot topics, this book provides a wide-angle lens on the field, with insights from advertising, marketing, communication, and psychology.
The Impact Of Television Advertising On Children
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Author : Dr. Anjali Y. Chaudhari
language : en
Publisher: Lulu.com
Release Date :
The Impact Of Television Advertising On Children written by Dr. Anjali Y. Chaudhari and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Children S Television Advertising
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Author : Thomas E. Barry
language : en
Publisher:
Release Date : 1977
Children S Television Advertising written by Thomas E. Barry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Business & Economics categories.
Advertising To Children
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Author : Franziska Pfund
language : en
Publisher: GRIN Verlag
Release Date : 2002-10-20
Advertising To Children written by Franziska Pfund and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-10-20 with Business & Economics categories.
Seminar paper from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3 (A), Stellenbosch Universitiy (Faculty of Industrial Psychology), course: Consumer Psychology, language: English, abstract: The extent of children’s understanding of advertising messages and the influence of advertising on children is a topic that still has to be researched. But certain is, that the process of consumer socialization has an enormous influence on children’s attitude and perception of advertising. Television advertising is still the most common and most important way of communicating messages to children. It will be discussed, how and when children start being able to distinguish commercials from program and when they can understand the advertising intent. A further crucial point is how and to which extent television advertising does influence children on their brand perceptions. An important part of television advertising targeted to children is about food. The effects on children and some measures as well as how advertisers are convincing children will be discussed. There are numerous alternative marketing activities aimed at children that have a great impact and some of them will be illustrated. Concluding, this paper will give some future directions of research. [...]
