Twitter Is Not A Strategy

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Discourse Rhetoric And Shifting Political Behaviour In China

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Author : Una Aleksandra Bērziņa-Čerenkova
language : en
Publisher: Taylor & Francis
Release Date : 2023-10-02

Discourse Rhetoric And Shifting Political Behaviour In China written by Una Aleksandra Bērziņa-Čerenkova and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-02 with Political Science categories.

Using political discourse analysis, this book examines the extent to which the salient approaches of previous leadership generations have translated into present day policies shepherded in by Xi Jinping. On the strategic political level, the book includes comparisons of China's recent leadership periods with a focus on Xi Jinping's era, and contains examples of whether and how specific topics and tactics reoccur across generations. The state development strategy section then goes on to include chapters on shaping China’s strategic narratives, neoliberal discourse within state developmentalism, and keyword evolution. The practical policies part looks at the issues of re-education, health, class, and ethnicity, analysing how the leaders talk about China’s poor, frame the representations of megaprojects on social media, and discursively display diplomatic strength. As a study of the rule of Xi Jinping and the rhetoric of the contemporary Chinese political system, this book will be of huge interest to students and scholars of Chinese politics and political science more broadly.

A Social Strategy

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Author : Mikolaj Jan Piskorski
language : en
Publisher: Princeton University Press
Release Date : 2016-02-23

A Social Strategy written by Mikolaj Jan Piskorski and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-23 with Business & Economics categories.

What people get out of social media—and how businesses can get more out of it Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives—from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express. Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can’t be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company’s social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it. Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon.

Strategic Management

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Author : Richard Lynch
language : en
Publisher: SAGE
Release Date : 2021-04-07

Strategic Management written by Richard Lynch and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-04-07 with Business & Economics categories.

The 9th edition of Strategic Management offers comprehensive coverage of all the core areas of business strategy with a strong global perspective. Key features: Balanced coverage of prescriptive and emergent models of strategic management. Application of strategic theory to new areas including technology and innovation strategy, sustainability and green strategy, entrepreneurial strategy and public sector strategy. Major revisions to chapters on Strategic Purpose, Knowledge and Networks, Theories of Entrepreneurship and International and Global Strategy in line with key developments. 20 brand new cases and updated case material throughout exploring the shifting economic fortunes of companies around the world, the rise of developing nations and rapid changes in communications and technology including the impact of the Corona virus. Range of tools within the book and online to support your learning including key strategic principles, strategic project ideas, critical reflections, questions and further reading. Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London.

Research Anthology On Strategies For Using Social Media As A Service And Tool In Business

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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2021-05-28

Research Anthology On Strategies For Using Social Media As A Service And Tool In Business written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-28 with Computers categories.

Social media has become an integral part of society as social networking has become a main form of communication and human interaction. To stay relevant, businesses have adopted social media tactics to interact with consumers, conduct business, and remain competitive. Social technologies have reached a vital point in the business world, being essential in strategic decision-making processes, building relationships with consumers, marketing and branding efforts, and other important areas. While social media continues to gain importance in modern society, it is essential to determine how it functions in contemporary business. The Research Anthology on Strategies for Using Social Media as a Service and Tool in Business provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy. The chapters will discuss how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere, and more. This book is essential for researchers, instructors, social media managers, business managers, students, executives, practitioners, industry professionals, social media analysts, and all audiences interested in how social media is being used in modern businesses as both a service and integral tool.

Eccws2014 Proceedings Of The 13th European Conference On Cyber Warefare And Security

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Author : Andrew Liaropoulos
language : en
Publisher: Academic Conferences Limited
Release Date : 2014-03-07

Eccws2014 Proceedings Of The 13th European Conference On Cyber Warefare And Security written by Andrew Liaropoulos and has been published by Academic Conferences Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-07 with Computers categories.

Digital Islamophobia

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Author : Emily Lynell Edwards
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2023-10-24

Digital Islamophobia written by Emily Lynell Edwards and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-24 with Social Science categories.

The rise of far-right communities on digital platforms is a global crisis. Digital Islamophobia tracks far-right groups where they are a virtual and vicious threat, exploring how these networks grow, develop, and circulate Islamophobic hate-speech on Twitter. Reconstructing this media ecosystem, Digital Islamophobia traces the reactionary political ideologies animating these groups through feminist data analytic techniques in a transnational study of German and American far-right, digitally networked users. This work illustrates far-right communities using data visualization techniques, identifies a taxonomy of user-types, analyzes themes and stories that motivate far-right users, and tracks the spread of linked forms of anti-Muslim sentiment, reactionary ideologies, and (mis)information. In doing so, Digital Islamophobia details how far-right discourse is not merely national, or even transatlantic, but increasingly transnationalized among American, German, as well as Indian and Nigerian digital networks. By tracking and tracing the contours of these far-right digital communities on Twitter and analyzing the content of their conversations, Digital Islamophobia provides policy-makers, researchers, and scholars with a potential road-map to stop them.

The New Community Rules

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Author : Tamar Weinberg
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2009-07-01

The New Community Rules written by Tamar Weinberg and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-01 with Business & Economics categories.

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

Free Expression Globalism And The New Strategic Communication

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Author : Monroe E. Price
language : en
Publisher: Cambridge University Press
Release Date : 2015

Free Expression Globalism And The New Strategic Communication written by Monroe E. Price and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Language Arts & Disciplines categories.

This book exposes the anxieties of loss of control and missed opportunities for freedom of expression resulting from changes in technologies and geopolitics.

Social Media For Strategic Communication

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Author : Karen Freberg
language : en
Publisher: SAGE Publications
Release Date : 2021-07-02

Social Media For Strategic Communication written by Karen Freberg and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-02 with Language Arts & Disciplines categories.

Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.

Social Media Marketing All In One For Dummies

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Author : Jan Zimmerman
language : en
Publisher: John Wiley & Sons
Release Date : 2015-05-12

Social Media Marketing All In One For Dummies written by Jan Zimmerman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-12 with Business & Economics categories.

A new edition of the bestselling social media marketing book Updated to include the latest information on engaging with your community, measuring your efforts, blending your social media with other online and offline marketing efforts, and leveraging data you collect into learning more about your community, this new edition of Social Media Marketing All-in-One For Dummies will help you apply your marketing efforts to the latest social media marketing sites and tools. Inside, you'll discover how to devise and maintain a successful social media strategy, use the latest tactics for reaching your customers, and utilize data to make adjustments to future campaigns and activities. Marketing your business through social media isn't an option these days—it's absolutely imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line. Includes updates on the latest changes to Facebook, Twitter, Pinterest, YouTube, blogging, and more Offers tips for showcasing your company with a customized Facebook business page Presents step-by-step guidance for setting up a social media marketing campaign Shows you how to use analytics to assess the success of your social media campaign If you're a social media strategist, website manager, marketer, publicist, or other employee who is in charge of implementing and managing an organization's social media strategy, this comprehensive resource is your one-stop guide to all things social media marketing.