Twitter Power 2 0
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Twitter Power 2 0
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Author : Joel Comm
language : en
Publisher: John Wiley & Sons
Release Date : 2010-03-25
Twitter Power 2 0 written by Joel Comm and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-25 with Business & Economics categories.
The best guide to using Twitter to market to consumers-revised and better than ever Since 2006, forward-thinking companies like Apple, JetBlue, Whole Food, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers. In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers. Updated with thirty percent new material, including all the latest business applications for Twitter Includes new, recent case studies of companies at the forefront of the Twitter movement Helps you develop your own social networking strategy to meet your specific business needs Twitter Power is a must-have resource for any business leader who wants to keep up with the social media movement.
Tweeting To Power
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Author : Jason Gainous
language : en
Publisher: Oxford University Press
Release Date : 2013-11-29
Tweeting To Power written by Jason Gainous and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-29 with Political Science categories.
Online social media are changing the face of politics in the United States. Beginning with a strong theoretical foundation grounded in political, communications and psychology literature, Tweeting to Power examines the effect of online social media on how people come to learn, understand and engage in politics. Gainous and Wagner propose that platforms such as Facebook and Twitter offer the opportunity for a new information flow that is no longer being structured and limited by the popular media. Television and newspapers, which were traditionally the sole or primary gatekeeper, can no longer limit or govern what information is exchanged. By lowering the cost of both supplying the information and obtaining it, social networking applications have recreated how, when and where people are informed. To establish this premise, Gainous and Wagner analyze multiple datasets, quantitative and qualitative, exploring and measuring the use of social media by voters and citizens as well as the strategies and approaches adopted by politicians and elected officials. They illustrate how these new and growing online communities are new forums for the exchange of information that is governed by relationships formed and maintained outside traditional media. Using empirical measures, they prove both how candidates utilize Twitter to shape the information voters rely upon and how effective this effort was at garnering votes in the 2010 congressional elections. With both theory and data, Gainous and Wagner show how the social media revolution is creating a new paradigm for political communication and shifting the very foundation of the political process.
Twitter Marketing For Dummies
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Author : Kyle Lacy
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-29
Twitter Marketing For Dummies written by Kyle Lacy and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-29 with Business & Economics categories.
Presents an introduction to using Twitter as a marketing tool, describing how to communicate effectively with customers and incorporate a marketing strategy into a mix of new and old media.
Twitter Power 3 0
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Author : Joel Comm
language : en
Publisher: John Wiley & Sons
Release Date : 2015-02-19
Twitter Power 3 0 written by Joel Comm and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-19 with Business & Economics categories.
Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.
Combinatorial Optimization And Applications
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Author : Weifan Wang
language : en
Publisher: Springer Science & Business Media
Release Date : 2011-07-20
Combinatorial Optimization And Applications written by Weifan Wang and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-20 with Computers categories.
This book constitutes the refereed proceedings of the 5th International Conference on Combinatorial Optimization and Applications, COCOA 2011, held in Zhangjiajie, China, in August 2011. The 43 revised full papers were carefully reviewed and selected from 65 submissions. The papers cover a broad range of topics in combinatorial optimization and applications focussing on experimental and applied research of general algorithmic interest and research motivated by real-world problems.
Implementing An Optimized Analytics Solution On Ibm Power Systems
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Author : Dino Quintero
language : en
Publisher: IBM Redbooks
Release Date : 2016-06-01
Implementing An Optimized Analytics Solution On Ibm Power Systems written by Dino Quintero and has been published by IBM Redbooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-01 with Computers categories.
This IBM® Redbooks® publication addresses topics to use the virtualization strengths of the IBM POWER8® platform to solve clients' system resource utilization challenges and maximize systems' throughput and capacity. This book addresses performance tuning topics that will help answer clients' complex analytic workload requirements, help maximize systems' resources, and provide expert-level documentation to transfer the how-to-skills to the worldwide teams. This book strengthens the position of IBM Analytics and Big Data solutions with a well-defined and documented deployment model within a POWER8 virtualized environment, offering clients a planned foundation for security, scaling, capacity, resilience, and optimization for analytics workloads. This book is targeted toward technical professionals (analytics consultants, technical support staff, IT Architects, and IT Specialists) who are responsible for providing analytics solutions and support on IBM Power SystemsTM.
Competitive Social Media Marketing Strategies
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Author : Ozuem, Wilson
language : en
Publisher: IGI Global
Release Date : 2016-02-02
Competitive Social Media Marketing Strategies written by Ozuem, Wilson and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-02 with Business & Economics categories.
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.
Social Sensing And Big Data Computing For Disaster Management
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Author : Zhenlong Li
language : en
Publisher: Routledge
Release Date : 2020-12-17
Social Sensing And Big Data Computing For Disaster Management written by Zhenlong Li and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-17 with Social Science categories.
Social Sensing and Big Data Computing for Disaster Management captures recent advancements in leveraging social sensing and big data computing for supporting disaster management. Specifically, analysed within this book are some of the promises and pitfalls of social sensing data for disaster relevant information extraction, impact area assessment, population mapping, occurrence patterns, geographical disparities in social media use, and inclusion in larger decision support systems. Traditional data collection methods such as remote sensing and field surveying often fail to offer timely information during or immediately following disaster events. Social sensing enables all citizens to become part of a large sensor network which is low cost, more comprehensive, and always broadcasting situational awareness information. However, data collected with social sensing is often massive, heterogeneous, noisy, and unreliable in some aspects. It comes in continuous streams, and often lacks geospatial reference information. Together, these issues represent a grand challenge toward fully leveraging social sensing for emergency management decision making under extreme duress. Meanwhile, big data computing methods and technologies such as high-performance computing, deep learning, and multi-source data fusion become critical components of using social sensing to understand the impact of and response to the disaster events in a timely fashion. This book was originally published as a special issue of the International Journal of Digital Earth.
Best Practices For Transportation Agency Use Of Social Media
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Author : Susan Bregman
language : en
Publisher: CRC Press
Release Date : 2013-10-02
Best Practices For Transportation Agency Use Of Social Media written by Susan Bregman and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-02 with Business & Economics categories.
Timely updates, increased citizen engagement, and more effective marketing are just a few of the reasons transportation agencies have already started to adopt social media networking tools. Best Practices for Transportation Agency Use of Social Media offers real-world advice for planning and implementing social media from leading government practit
Hispanic Marketing
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Author : Felipe Korzenny
language : en
Publisher: Taylor & Francis
Release Date : 2017-06-14
Hispanic Marketing written by Felipe Korzenny and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-14 with Business & Economics categories.
Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.