Typefaces
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30 Essential Typefaces For A Lifetime
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Author :
language : en
Publisher:
Release Date : 2006
30 Essential Typefaces For A Lifetime written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with categories.
There are thousands of typefaces and more being produced monthly. It is a continual challenge for designers to select the exact typeface best suited for a project. In collaboration with the School of St. Martin, Art Center Pasadena, Rhode Island School of Design, Basel, and Yale Design School, 30 Essential Typefaces for a Lifetime defines 30 of the most useful and classic typefaces for all design needs and occasions. Neville Brody imagined "it takes 10 years for someone to master a typeface." This book contains "typefaces for a lifetime."
Adrian Frutiger Typefaces
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Author : Heidrun Osterer
language : en
Publisher: Walter de Gruyter
Release Date : 2012-11-05
Adrian Frutiger Typefaces written by Heidrun Osterer and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-05 with Architecture categories.
The international creation of typefaces after 1950 was decisively influenced by the Swiss type designer Adrian Frutiger. His Univers typeface and the machine-readable font OCR-B, which was adopted as an ISO standard, are milestones, as is his type for the Paris airports, which set new standards for signage types and evolved into the Frutiger typeface. With his corporate types, he helped to define the public profiles of companies such as the Japanese Shiseido line of cosmetics. In all he created some fifty types, including Ondine, Méridien, Avenir, and Vectora. Based on conversations with Frutiger himself and on extensive research in France, England, Germany, and Switzerland, this publication provides a highly detailed and accurate account of the type designer’s artistic development. For the first time, all of his types – from the design phase to the marketing stage – are illustrated and analyzed with reference to the technology and related types. Hitherto unpublished types that were never realized and more than one hundred logos complete the picture.
The Legibility Of Serif And Sans Serif Typefaces
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Author : John T. E. Richardson
language : en
Publisher: Springer Nature
Release Date : 2022-02-15
The Legibility Of Serif And Sans Serif Typefaces written by John T. E. Richardson and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-15 with Education categories.
This open access book provides a detailed and up-to-date account of the relevant literature on the legibility of different kinds of typefaces, which goes back over 140 years in the case of reading from paper and more than 50 years in the case of reading from screens. It describes the origins of serif and sans serif styles in ancient inscriptions, their adoption in modern printing techniques, and their legibility in different situations and in different populations of readers. It also examines recent research on the legibility of serif and sans serif typefaces when used with internet browsers, smartphones and other hand-held devices. The book investigates the difference in the legibility of serif typefaces and sans serif typefaces when they are used to produce printed material or when they are used to present material on computer monitors or other screens and it explores the differences in readers’ preferences among typefaces. The book’s main focus is on the psychology of reading, but there are clear implications for education and publishing. Indeed, the book can be read with benefit by anyone concerned with communicating with others through written text, whether it is printed on paper or displayed on computer screens.
Typeface
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Author : Tamye Riggs
language : en
Publisher: Springer
Release Date : 2009-07-29
Typeface written by Tamye Riggs and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07-29 with Architecture categories.
"Typeface: Classic Typography for Contemporary Design is a unique sourcebook featuring forty-six classic typefaces that continue to resonate with today's most influential graphic designers."--Inside cover.
Type Typography
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Author : Phil Baines
language : en
Publisher: Laurence King Publishing
Release Date : 2005
Type Typography written by Phil Baines and has been published by Laurence King Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Design categories.
Providing an essential grounding for both students and professionals, this text takes readers through every aspect of typography, from the history of language and writing systems to the invention of moveable type and the evolution of the digital systems of today.
Mastering Typefaces And Layout Hierarchy Typography Techniques In Graphic Design
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Author : Michael David Williams
language : en
Publisher: Daniel O Brien
Release Date :
Mastering Typefaces And Layout Hierarchy Typography Techniques In Graphic Design written by Michael David Williams and has been published by Daniel O Brien this book supported file pdf, txt, epub, kindle and other format this book has been release on with Art categories.
Mastering Typefaces and Layout Hierarchy is the ultimate guide to the art and science of typography. Whether you're a beginner or an experienced designer, this comprehensive resource will elevate your understanding of typefaces, their usage, and their impact on design. This book delves into the intricacies of typeface selection, pairing, and hierarchy. You'll learn the principles of typography, from the history of typefaces to the anatomy of fonts. With practical tips and techniques, you'll gain the skills to create visually stunning and highly effective typographic designs. Beyond the basics, this guide explores advanced techniques like kerning, leading, and typographic color theory. It also examines typography in the context of branding, advertising, and motion graphics. Through case studies and inspiring examples, you'll discover the potential of typography to convey messages, create impact, and shape design outcomes. Whether you're designing for print, digital, or branding purposes, Mastering Typefaces and Layout Hierarchy provides you with the tools, knowledge, and inspiration to create typography that captivates, informs, and transforms your designs.
Fifty Typefaces That Changed The World
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Author : John L Walters
language : en
Publisher: Hachette UK
Release Date : 2013-09-02
Fifty Typefaces That Changed The World written by John L Walters and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-02 with Design categories.
The Design Museum brings you fifty typefaces that changed the world we live in! The digital revolution has made typesetters of us all as we define our identities through the typefaces we choose to communicate with the world. In this witty and insightful book John L Waters explores 50 of the most influential typefaces and shows them in use on posters, perfume packaging, buildings and more. From the power of Gotham - the typeface used in Obama's first presidential campaign - to the eloquence of Baskerville, from the classic cool of Helvetica to Wim Crouwel's provocative New Alphabet, this is a book of visual treats and wonderful stories. Contents Includes... Blackletter c.1455 First Roman Type c.1470 Garamond c.1532 Romain du Roi 1690 - 1745 Baskerville 1757 Bodoni late 1780s The first Egyptians (slab serifs) 1810 Wood Types - condensed grotesques 1828 - c.1900 The First Typewriter 1868 Franklin Gothic Condensed 1903 - 14 Cooper Black 1921 Futura 1927 Times new Roman (aka Times Roman) 1932 Helvetica 1957 Beowolf 1989 Comic sans 1994 Gotham 2000 Guardian Egyptian 2005- Ubuntu 2011 ...And Many More!
Mastering Typefaces And Layout Hierarchy Typography Techniques In Graphic Design
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Author : Michael David Williams
language : en
Publisher: Daniel O Brien
Release Date :
Mastering Typefaces And Layout Hierarchy Typography Techniques In Graphic Design written by Michael David Williams and has been published by Daniel O Brien this book supported file pdf, txt, epub, kindle and other format this book has been release on with Art categories.
Mastering Typefaces and Layout Hierarchy is the ultimate guide to the art and science of typography. Whether you're a beginner or an experienced designer, this comprehensive resource will elevate your understanding of typefaces, their usage, and their impact on design. This book delves into the intricacies of typeface selection, pairing, and hierarchy. You'll learn the principles of typography, from the history of typefaces to the anatomy of fonts. With practical tips and techniques, you'll gain the skills to create visually stunning and highly effective typographic designs. Beyond the basics, this guide explores advanced techniques like kerning, leading, and typographic color theory. It also examines typography in the context of branding, advertising, and motion graphics. Through case studies and inspiring examples, you'll discover the potential of typography to convey messages, create impact, and shape design outcomes. Whether you're designing for print, digital, or branding purposes, Mastering Typefaces and Layout Hierarchy provides you with the tools, knowledge, and inspiration to create typography that captivates, informs, and transforms your designs.
Rookledge S Classic International Typefinder
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Author : Christopher Perfect
language : en
Publisher: Laurence King Publishing
Release Date : 2004-12-28
Rookledge S Classic International Typefinder written by Christopher Perfect and has been published by Laurence King Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12-28 with Design categories.
This volume helps designers to recognize and identify typefaces seen and used on an everyday basis, and also provides assistance with the process of typeface selection. It highlights the essential characteristics of over 700 typeface specimens.
Getting It Right With Type
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Author : Victoria Squire
language : en
Publisher: Laurence King Publishing
Release Date : 2006
Getting It Right With Type written by Victoria Squire and has been published by Laurence King Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Design categories.
Typography is no longer the specialist domain of the typesetter: these days anyone who uses a computer has access to a wide range of typefaces and effects. This book offers an introduction to the basics of typography, including choosing which typeface to use; adjusting letter-, line-, and word-spacing for improved legibility; understanding kerning and leading; and mastering typographic details, such as italics, punctuation, and line endings. The book is illustrated throughout with practical examples demonstrating good and bad solutions. There are tips for specific design tasks, such as letters, charts, tables, and design for the screen, and a glossary explaining typographic terms.