Umkm Pemula Hingga Menguasai Strategi Bisnis
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Umkm Pemula Hingga Menguasai Strategi Bisnis
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Author : Rahmadnoor
language : id
Publisher: CV. AZKA PUSTAKA
Release Date : 2024-05-12
Umkm Pemula Hingga Menguasai Strategi Bisnis written by Rahmadnoor and has been published by CV. AZKA PUSTAKA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-05-12 with Antiques & Collectibles categories.
Di era persaingan bisnis yang semakin ketat ini, penting bagi setiap perusahaan untuk memiliki strategi yang kuat untuk mencapai tujuan dan memperoleh keunggulan kompetitif. Pada mulanya konsep strategi diartikan sebagai suatu metode yang digunakan untuk mencapai tujuan. Sedangkan menurut para ahli, pengertian strategi yang dikemukakan Freddy Rangkuti adalah alat untuk mencapai tujuan. Sedangkan menurut Hamel dan Prahalad, strategi adalah tindakan yang bersifat inkremental (selalu meningkat) dan berkesinambungan serta dilakukan berdasarkan perspektif apa yang diharapkan pelanggan di masa depan. Richard L. Daft mendefinisikan strategi secara eksplisit, yaitu rencana tindakan yang menjelaskan alokasi sumber daya dan berbagai aktivitas untuk menghadapi lingkungan, memperoleh keunggulan kompetitif dan mencapai tujuan perusahaan.
Strategi Umkm Dan Bisnis Kreatif
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Author : Prof. Dr. B Lena Nuryanti Sastradinata, M.Pd.
language : id
Publisher: Bumi Aksara
Release Date : 2024-03-18
Strategi Umkm Dan Bisnis Kreatif written by Prof. Dr. B Lena Nuryanti Sastradinata, M.Pd. and has been published by Bumi Aksara this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-03-18 with Business & Economics categories.
Buku Strategi UMKM dan Bisnis Kreatif adalah panduan yang menginspirasi dalam dunia bisnis yang dinamis dan berdaya saing. Buku ini menawarkan panduan mendalam untuk pertumbuhan usaha mikro, kecil, dan menengah (UMKM) serta bisnis kreatif, dengan fokus kuat pada inovasi sebagai kunci kesuksesan di era ekonomi yang berubah cepat. Pembaca akan diajak dalam perjalanan mulai dari perencanaan awal hingga pemasaran yang efektif, dengan setiap bab menggali berbagai aspek penting dalam pengembangan UMKM yang tangguh, mulai dari manajemen operasional hingga manajemen sumber daya manusia. Selain itu, buku ini juga menyoroti peran bisnis kreatif dalam ekonomi modern serta memberikan wawasan tentang konsep-konsep kreatif yang mengilhami inovasi dalam produk dan layanan. Dengan menghadirkan contoh nyata dan cerita inspiratif, buku ini memberikan perspektif berharga tentang bagaimana menciptakan keunggulan kompetitif di tengah persaingan sengit. Buku Strategi UMKM dan Bisnis Kreatif adalah teman tak tergantikan bagi mereka yang ingin meraih kesuksesan di dunia bisnis yang dinamis dan berinovasi. Buku ini juga ditujukan khusus bagi mahasiswa yang ingin memahami lebih dalam dinamika UMKM dan potensi bisnis kreatif. Dengan menghubungkan teori dengan praktik, buku ini menghadirkan konsep-konsep strategis yang relevan serta aplikatif dalam pengembangan UMKM modern, seperti strategi inovatif, pemasaran kreatif, dan pengelolaan risiko. Dengan pendekatan yang terstruktur, buku ini menjadi panduan esensial bagi mahasiswa yang ingin sukses dalam ekosistem bisnis yang beragam.
Marketing Research
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Author : David A. Aaker
language : en
Publisher: Wiley
Release Date : 2016-01-01
Marketing Research written by David A. Aaker and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-01 with Marketing research categories.
Marketers now have the opportunity to invest in more data research and take advantage of social networking. The new 12th edition of "Marketing Research" shows marketers how to utilize these techniques to compliment traditional methods. The book focuses on international market research and incorporates new case studies to present the latest information in the field. Marketers will also be able to access the books Web site for a list of readings, links to other key sites, sample datasets for analysis, and practice questions after each chapter.
Introduction To Business
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Author : Francesca Masciarelli
language : en
Publisher:
Release Date : 2017
Introduction To Business written by Francesca Masciarelli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Business & Economics categories.
Smes In Asian Developing Countries
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Author : Tulus Tahi Hamonangan Tambunan
language : en
Publisher: Springer
Release Date : 2009-08-28
Smes In Asian Developing Countries written by Tulus Tahi Hamonangan Tambunan and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-28 with Business & Economics categories.
Analyzing the development of small and medium enterprises (SMEs) in Asian developing countries, the book is based on a survey of key literature and data on SMEs with the focus on; recent development, export performance, main constraints, competitiveness, innovation and technology transfer, and female entrepreneurs.
The Nature Of Managerial Work
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Author : Henry Mintzberg
language : en
Publisher:
Release Date : 1991
The Nature Of Managerial Work written by Henry Mintzberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with categories.
Finance And Accounting For Nonfinancial Managers
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Author : William G. Droms
language : en
Publisher: Hachette UK
Release Date : 2015-06-02
Finance And Accounting For Nonfinancial Managers written by William G. Droms and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-02 with Business & Economics categories.
In the current environment of cut-throat competition, razor-thin profit margins, and increasing scrutiny from stakeholders, mastering the fundamentals of financial management is a must for everyone with a stake in their companies and in their own professional futures. Packed with step-by-step examples and illustrative case studies, and updated to reflect the latest trends in the economy and in financial policy, Finance and Accounting for Nonfinancial Managers is a nuts-and-bolts guide for managers, entrepreneurs, seasoned executives, teachers, and students alike. Featuring new commentary on corporate accountability, updated interactive templates, study questions, and an online instructor's guide, this new edition covers all the key aspects of financial management.
Business Planning
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Author : Max Coulthard
language : en
Publisher: Paul & Company Pub Consortium
Release Date : 1996-01-01
Business Planning written by Max Coulthard and has been published by Paul & Company Pub Consortium this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-01-01 with Business & Economics categories.
Business Planning: The Key to Success is a book that takes the reader through all the steps of the business planning process. It demonstrates how to write a business plan using a step-by-step method that builds a composite picture of the essential elements needed for business success. Coulthard, Howell and Clarke address business planning from many different viewpoints but all the while focusing on simple techniques any organisation can adopt. They introduce a new concept to planning with their 'five star' approach: a model that sets the strategic framework for the business, from which the operational and tactical plans then flow. Key functional areas such as marketing, finance, operations, sales, and management are addressed. This book is ideal for students studying business planning, entrepreneurship, and small business management. It is also an invaluable guide and practical tool for the business professional or new businessperson.
Principles Of Marketing European Edition
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Author : Lloyd Harris
language : en
Publisher:
Release Date : 2016-09-21
Principles Of Marketing European Edition written by Lloyd Harris and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-09-21 with categories.
Principles of Marketing Seventh European Edition Philip Kotler, Gary Armstrong, Lloyd C. Harris and Nigel Piercy The goal of every marketer is to create more value for customers. The authors of this new European Edition have aimed to create more value for the reader by building on a classic marketing text with its well-established customer-value framework and complimenting it with an emphasis throughout the book on sustainable marketing, measuring and managing return on marketing, marketing technologies and marketing around the world. To help bring marketing to life this book is filled with interesting examples and stories about real companies, such as Amazon, Google, Uber, ASOS and Lego and their marketing practices. This is the place to go for the freshest and most authoritative insights into the increasingly fascinating world of marketing. Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Lloyd C. Harris is Head of Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals. Nigel Piercy, was formerly Professor of Marketing & Strategy, and Associate Dean, at Warwick Business School. He is now a consultant and management writer. Recent publications include Marketing Strategy and Competitive Positioning, 6th ed. (with Graham Hooley, Brigitte Nicoulaud and John Rudd) published by Pearson in 2016.
Open Innovation
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Author : Henry William Chesbrough
language : en
Publisher: Harvard Business Press
Release Date : 2006
Open Innovation written by Henry William Chesbrough and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
"Based on the author's extensive field research, academic study, and professional experience, Open Innovation calls for revolutionary organizing principles for managing research and innovation. Through descriptions of the innovation processes of Xerox, IBM, Proctor & Gamble, and other firms, Henry Chesbrough shows you the principles of open innovation in practice."--BOOK JACKET.
