Under The Radar
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Innovation Under The Radar
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Author : Xiaolan Fu
language : en
Publisher: Cambridge University Press
Release Date : 2020-12-17
Innovation Under The Radar written by Xiaolan Fu and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-17 with Business & Economics categories.
The first systematic and comprehensive analysis of innovation in Africa based on mixed methods and dedicated firm-level, multi-country, multi-year survey data. For researchers, graduate students and policy makers in the fields of innovation studies, African business, international business, and development studies.
Under The Radar
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Author : James Hamilton-Paterson
language : en
Publisher: Faber & Faber
Release Date : 2013-04-30
Under The Radar written by James Hamilton-Paterson and has been published by Faber & Faber this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-30 with Fiction categories.
1961. A squadron of Vulcan aircraft, Britain's most lethal nuclear bomber, flies towards the east coast of the United States. Highly manoeuvrable, the great delta-winged machines are also equipped with state of the art electronic warfare devices that jam American radar systems. Evading the fighters scrambled to intercept them, the British aircraft target Washington and New York, reducing them to smoking ruins. They would have done, at least, if this were not an exercise. This extraordinary raid (which actually took place) opens James Hamilton-Paterson's remarkable novel about the lives of British pilots at the height of the Cold War, when aircrew had to be on call 24 hours a day to fly their nuclear-armed V-bombers to the Western USSR and devastate the lives of millions. This is the story of Squadron-Leader Amos McKenna, a Vulcan pilot who is suffering from desires and frustrations that are tearing his marriage apart and making him question his ultimate loyalties. Relations with the American cousins are tense; the future of the RAF bomber fleet is in doubt. And there is a spy at RAF Wearsby, who is selling secrets to his Russian handlers in seedy East Anglian cafes. A macabre Christmas banquet at which aircrew under intolerable pressures go crazy, with tragic consequences, and a dramatic and disastrous encounter with the Americans in the Libyan desert, are among the high points of a novel that surely conveys the beauty and danger of flying better than any other in recent English literature.
Under The Radar
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Author : Jonathan Bond
language : en
Publisher: John Wiley & Sons
Release Date : 1998
Under The Radar written by Jonathan Bond and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
They advertised soft drinks on fruit and underwear on sidewalks. They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes. Advertising innovators Jon Bond and Richard Kirshenbaum have come up with more outrageously clever ways to get past consumers' detectors than anyone else in advertising today. And now, they're finally ready to reveal their methods. In Under the Radar, Kirshenbaum and Bond chronicle their meteoric rise from a one-room, two-man Lower East Side stringer operation to Kirshenbaum Bond & Partners, one of today's hottest agencies. They share the lessons they learned along the way and describe the evolution of their unique "under-the-radar" approach to grabbing and holding the attention of today's "been there, done that" consumers. Under the Radar offers advertising and marketing professionals a deeply probing and instructive look at the nature of advertising and marketing in an age of information overload. Kirshenbaum and Bond provide a cogent analysis of how the world has changed since David Ogilvy laid down his ironclad rules for successful advertising. And, using in-depth critiques of many of today's best (and worst) ad campaigns, they describe what it takes to break through the defensive screens of a population bombarded by 1,500 ad messages each day. You'll learn all about cutting-edge research techniques KB&P and other front-running agencies have developed for getting inside the heads and hearts of real people, and, just as important, how to use that knowledge to get ad-weary consumers to tune in rather than zone out. You'll also learn about the latest trends in integrated marketing, media planning, and guerrilla marketing, as well as new ways of structuring an agency in order to stimulate "under-the-radar" thinking. Offering valuable lessons from the founders of one of today's most innovative and successful advertising firms, Under the Radar is essential reading for absolutely anyone involved in selling to consumers, from self-employed copywriters to marketing VPs at Fortune 500 companies. "Under the Radar: Talking to Today's Cynical Consumer is a valuable and important new tool for the advertising industry from two pros at one of the hottest shops in town. Jonathan Bond and Richard Kirshenbaum offer valuable insights and creative solutions on how to break through the clutter to make sure the consumer gets the message." —O. Burtch Drake, President and CEO American Association of Advertising Agencies "Kirshenbaum and Bond's genius is their capacity to cut through informational clutter and reach the grass roots. In the war to save New York's drinking water, Kirshenbaum and Bond showed us how to speak truth to power--and be heard!" —Robert F. Kennedy, Jr. "This book is the next best thing to actually working with Bond and Kirshenbaum. They are good! They know when to listen and when to argue with a client. They're not just smart and creative, they are serious strategic thinkers." —Roger Ailes, Chairman and CEO, Fox News "If you want to understand how ad executives create smart, innovative advertising, Richard and Jon's book is a must read." —Valerie Salembier, Publisher, Esquire magazine "Any book that helps a company deal with our over-communicated world is worth reading. Under the Radar is definitely one of those books." —Jack Trout, Trout & Partners Ltd. author of The New Positioning: The Latest on the World's #1 Business Strategy
Under The Radar
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Author : Judith Clark
language : en
Publisher: Dancing Cat Books
Release Date : 2020-04-11
Under The Radar written by Judith Clark and has been published by Dancing Cat Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-11 with Young Adult Fiction categories.
A young adult novel focused on the subject of LGBTQ+ issues and dealing with high school bullies.
Below The Radar
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Author : Alison L. Gash
language : en
Publisher: Oxford University Press
Release Date : 2015-04-08
Below The Radar written by Alison L. Gash and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-08 with Political Science categories.
In 1993, the nation exploded into anti-same sex marriage fervor when the Hawaii Supreme Court issued its decision to support marriage equality for gay and lesbian couples. Opponents feared that all children, but especially those raised by lesbian or gay couples, would be harmed by the possibility of same-sex marriage, and warned of the consequences for society at large. Congress swiftly enacted the Defense of Marriage Act, defining marriage as between a man and a woman, and many states followed suit. Almost a decade before the Hawaii court issued its decision, however, several courts in multiple states had granted gay and lesbian couples co-parenting status, permitting each individual in the couple to be legally recognized as joint parents over their children. By 2006, advocates in half the states had secured court decisions supporting gay and lesbian co-parenting, and incurred far fewer public reprisals than on the marriage front. What accounts for the stark difference in reactions to two contemporaneous same-sex family policy fights? In Below the Radar, Alison Gash argues that advocacy visibility has played a significant role in determining whether advocacy efforts become mired in conflict or bypass hostile backlash politics. Same-sex parenting advocates are not alone in crafting low-visibility advocacy strategies to ward off opposition efforts. Those who operate, reside in, and advocate for group homes serving individuals with disabilities have also used below-the-radar strategies to diminish the damage cause by NIMBY ("not in my back yard") responses to their requests to move into single-family neighborhoods. Property owners have resorted to slander, subterfuge, or even arson to discourage group homes from locating in their neighborhoods, and for some advocates, secrecy provides the best elixir. Not every fight for civil rights grabs headlines, but sometimes, this is by design. Gash's groundbreaking analyses of these strategies provide a glimpse of the prophylactic and palliative potential of low-visibility advocacy.
Under The Radar
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Author : Robert Young
language : en
Publisher: Coriolis Group Books
Release Date : 1999
Under The Radar written by Robert Young and has been published by Coriolis Group Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Provides the reader with an insider's view of the investment deals and market momentum that eventually led to Red Hat's IPO and its ability to bring Linux--the open source operating system based on the Linux kernel created by Finnish computer scientist Linus Torvalds--into the mainstream.
Under The Radar
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Author : Fern Michaels
language : en
Publisher: Kensington Publishing Corp.
Release Date : 2009-05-26
Under The Radar written by Fern Michaels and has been published by Kensington Publishing Corp. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-26 with Fiction categories.
The Sisterhood takes on a cult in this breathtaking thriller from the #1 New York Times bestselling author of Final Justice. A Sister’s work is never done—not when there are wrongs to right and underdogs to defend. Just returned to their mountaintop hideaway after their latest successful mission, the seven fearless friends enjoy a celebratory dinner and retire to bed. But within an hour, an alarm sounds, and the ladies rush into the compound in time to see Myra and their mentor, Charles, climbing aboard a helicopter. All that’s left is a mysterious note, signed by Charles. Still reeling, the Sisters receive an urgent call from retired justice Pearl Barnes. Pearl runs an underground railroad to help abused and displaced women, and she’s just rescued fourteen pregnant teenagers who belong to a highly secretive and controversial polygamy sect. But keeping the girls safe will require the kind of help only the Sisterhood can provide—if they can band together and go it alone . . . Series praise “Spunky women who fight for truth, justice, and the American way.”—Fresh Fiction on Final Justice “Readers will enjoy seeing what happens when well-funded, very angry women take the law into their own hands.”—Booklist on Weekend Warriors “Delectable . . . deliver[s] revenge that’s creatively swift and sweet, Michaels-style.”—Publishers Weekly on Hokus Pokus
Under The Radar
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Author :
language : en
Publisher:
Release Date : 2011
Under The Radar written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with categories.
Below The Radar
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Author : Dana Ridenour
language : en
Publisher:
Release Date : 2019-08-13
Below The Radar written by Dana Ridenour and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-13 with categories.
After her last assignment went horribly wrong, everyone tells FBI Special Agent Lexie Montgomery she needs a break. But Lexie is determined to keep going with her undercover work-so when a Dutch constable goes missing, she jumps at the chance. Along with Blake Bennett, her unfamiliar new partner, Lexie is thrown into the Gathering, a haven for environmental activists planning illegal activity. It's a dangerous situation, but she blends right in-a little too well, Blake thinks. As the pair of them try to get closer to the vanished constable, he begins to suspect that Lexie may be hiding an affinity for the eco-extremists' cause. With her loyalties in question from both sides, Lexie will be forced to prove herself as an undercover agent and as a new recruit for the terrorists' cause. But as time starts to run out, staying below the radar may prove harder than she'd planned. AUTHOR BIOGRAPHY: Dana Ridenour is a retired FBI agent. She spent most of her career as an FBI undercover operative infiltrating criminal organizations including the Animal Liberation Front, an organization of domestic terrorists. An award-winning author, Dana lives in Beaufort, South Carolina with her amazing husband. AUTHOR HOME: Beaufort, SC
Under The Radar
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Author :
language : en
Publisher:
Release Date : 2015
Under The Radar written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with English poetry categories.