Understanding And Applying Product Platform Strategy
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Understanding And Applying Product Platform Strategy
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Author : Michael McGrath
language : en
Publisher:
Release Date : 2016-07-14
Understanding And Applying Product Platform Strategy written by Michael McGrath and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-14 with categories.
Since 1994 when I first published the concepts of product-platform strategy, Product Strategy for High Technology Companies (McGraw Hill, 2001) has become a mainstay of strategy in many industries, particularly for high-technology companies. Some of the most successful companies implemented a product-platform strategy, and many of those who didn't failed as a result. In this new book, as well as others in this series, I expand and update these concepts, adding new lessons learned in the past decade, and illustrate them with current examples. Since there are several new concepts and so many great examples, I've decided to update Product Strategy through a series of new books, each focused on a particular product strategy topic. This first book, Understanding and Applying Product-Platform Strategy, starts with the core underlying concepts of platform strategy, based on workshops I have been giving around the world over the last few years. There are several new concepts that I added or expanded on in this book. The concept of platform layers expands on original concept of elements in complex platforms. As product platforms evolved to be more complex, organizing them into layers became logical. Platform robustness is introduced to address the issue that not all platforms are created equal, and this builds on the concept of vectors of differentiation in my original book. Competitive advantage can come from having a more robust product-platform strategy than a competitor. The issues around a platform as part of an ecosystem are now more relevant and discussed in more detail. This has become increasingly important, as more companies have implemented platform strategies that are linked with others. Also as more companies have leveraged product-platforms into new markets, the concepts of derivative platforms have become more important. So we will examine derivative platforms in more detail.
Effective Platform Product Management
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Author : Tabassum Memon
language : en
Publisher: Packt Publishing Ltd
Release Date : 2021-11-12
Effective Platform Product Management written by Tabassum Memon and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-12 with Computers categories.
Turn your platform into the next big thing with expert advice to scale and implement a proven growth roadmap across multiple channels Key FeaturesGain expert insight about platform business models and how they're different to linear productsExplore the end-to-end platform life cycle, from developing a strategy to measuring the outcomeFollow real-life examples to discover the most effective growth strategies your platformBook Description Scaling a platform is a lot different than scaling a product. This is why product managers developing or transitioning to a platform model are often facing completely new challenges – both technical and strategic. But if you want to build the next Amazon, Netflix, Spotify, or a completely new type of platform, then you need to adopt a platform-first approach to change how you invent, develop, and market solutions. This is where Effective Product Platform Management comes in. This book addresses product management as a critical pillar of platform development. It'll help you understand the difference between traditional and modern product management for platforms and even decide whether the platform business model is the way to go for you. As you progress, you'll be able to build the right platform strategy, define the MVP, and focus on ongoing backlog prioritization for successful platforms. This book will also walk you through the practical steps and guidelines that can ease your organization's transition from linear products to platforms. By the end of this platform product management book, you'll have learned the essential aspects of product management for building successful and scalable platforms. You'll also have a clear understanding of the next steps you need to take to perfect and execute your new platform strategy – and take on the world. What you will learnUnderstand the difference between the product and platform business modelBuild an end-to-end platform strategy from scratchTranslate the platform strategy to a roadmap with a well-defined implementation planDefine the MVP for faster releases and test viability in the early stagesCreate an operating model and design an execution planMeasure the success or failure of the platform and make iterations after feedbackWho this book is for If you're a product manager, product owner, product director, or a business executive working on a platform strategy and its day-to-day execution, then this book is for you. It will also be useful for change managers and program managers tasked with transitioning from products to platforms. You won't need any prior knowledge of platform strategy or platform transitioning before you get started, since the book covers all the basics – but taking notes to reflect on your journey as you work through the practical examples in this book is recommended.
The Power Of Product Platforms
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Author : Marc H. Meyer
language : en
Publisher: Simon and Schuster
Release Date : 1997-03-05
The Power Of Product Platforms written by Marc H. Meyer and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-03-05 with Business & Economics categories.
Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrace commonality, compatibility, standardization, or modularization among different products and product lines. At last, in this timely book, Marc H. Meyer and Alvin P. Lehnerd provide a formula for turning products into profits, enabling companies to design technologically superior products more easily. Their solution is, in two words, PRODUCT PLATFORMS. They argue that firms must focus their energies on developing families of products simultaneously which share common components and technology. The authors describe how the champions of product development separate themselves from less sophisticated companies by building entire families of strong products from a single "platform" of common product structures, technologies, and automated product processes. These successful companies recognize and respond to new market opportunities by integrating core skills and technology in the form of new products. In this easy-to-read and practical book, the authors masterfully elucidate this dynamic and forward-thinking strategy which enables companies to develop innovative products faster, more cheaply, and with less effort. Drawing on in-depth case studies and personal experience with successful companies such as Hewlett-Packard, EMC, Black & Decker, and Boeing, Meyer and Lehnerd show managers how to create extraordinary products and thereby set the standard for combined value and cost leadership in their products. They argue that when a company's products are robust—highly functional, elegant in their design, reasonably priced, and a pleasure to use—the corporation will be equally robust. More importantly, The Power of Product Platforms reveals the methodology and organizational approach for designing, developing, and revitalizing strong products that enable the firm to make the transition from one generation of technology to the next. The authors also explain how well-designed product platforms can generate streams of derivative products through a continuous systematic process of renewal. Meyer and Lehnerd apply this methodology to a broad range of industries; manufacturing in both consumer and industrial markets, software firms, and Internet information services providers. This clear prescription for transforming the bottom line by aggressively managing product development and innovation will become required reading for large and small corporations alike, including entrepreneurs, all of whom depend on the excellence of their new products for growth.
Platform Strategy
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Author : Laure Claire Reillier
language : en
Publisher: Taylor & Francis
Release Date : 2017-04-21
Platform Strategy written by Laure Claire Reillier and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-04-21 with Business & Economics categories.
During the last decade, platform businesses such as Uber, Airbnb, Amazon and eBay have been taking over the world. In almost every sector, traditional businesses are under attack from digital disrupters that are effectively harnessing the power of communities. But what exactly is a platform business and why is it different? In Platform Strategy, Laure Claire Reillier and Benoit Reillier provide a practical guide for students, digital entrepreneurs and executives to understand what platforms are, how they work and how you can build one successfully. Using their own "rocket model" and original case studies (including Google, Apple, Amazon), they explain how designing, igniting and scaling a platform business requires learning a whole new set of management rules. Platform Strategy also offers many fascinating insights into the future of platforms, their regulation and governance, as well as how they can be combined with other business models. Benoit Reillier and Laure Claire Reillier are co-founders of Launchworks, a leading advisory firm focused on helping organizations develop and scale innovative business models.
Advances In Product Family And Product Platform Design
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Author : Timothy W. Simpson
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-09-13
Advances In Product Family And Product Platform Design written by Timothy W. Simpson and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-13 with Technology & Engineering categories.
Advances in Product Family and Product Platform Design: Methods & Applications highlights recent advances that have been made to support product family and product platform design along with successful applications in industry. This book provides not only motivation for product family and product platform design (i.e., address questions about “why and when should we platform”) but also methods and tools to support the design and development of families of products based on shared platforms (i.e. address the “how” and “what” questions about platforming). It begins with a general overview of product family design to introduce the general reader to the topic and then progress to more advanced topics and design theory to help designers, engineers, and project managers plan, architect, and implement platform-based product development strategies for their company. Finally, successful industry applications provide readers and practitioners with case studies and “talking points” to become platform advocates and leaders within their organization.
Platform Strategy A New Paradigm For A Changing World
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Author : Ki-chan Kim
language : en
Publisher: World Scientific
Release Date : 2020-03-03
Platform Strategy A New Paradigm For A Changing World written by Ki-chan Kim and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-03 with Business & Economics categories.
In the last century, we have witnessed the rise of a new kind of company, one that leverages on a new business model — the platform.Though platform companies are very common, they can take extremely diverse forms in today's business landscape. People use the term 'platform' to mean many different things. Managers are often confused about which is platform business and which is not. When it comes to platform strategy, things become even more complicated.Using real world examples, this book acts as a primer for platform strategy, discussing the underlying mechanism of various types of platform models to help people understand what platform business is and what they can do with it. Theories and frameworks appropriate for understanding platform business are introduced and related cases follow to support readers' understanding. The diverse and international case studies analysed range from IBM's horizontal production platform, to the digital platform of China's breakout smartphone star, Xiaomi.This book will not only enable readers to understand platform business, but also teach them how to harness these frameworks to build effective strategies for their own platform business pursuits.
Strategize Product Strategy And Product Roadmap Practices For The Digital Age
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Author : Roman Pichler
language : en
Publisher: Pichler Consulting
Release Date : 2022-09-07
Strategize Product Strategy And Product Roadmap Practices For The Digital Age written by Roman Pichler and has been published by Pichler Consulting this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-07 with Business & Economics categories.
Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age, 2nd edition. Using a wide range of proven techniques and tools, product management expert Roman Pichler explains how to create a winning product strategy and actionable roadmap. Comprehensive and insightful, the book will enable you to make the right strategic decisions in today’s dynamic digital age. If you work as a product manager, Scrum product owner, product portfolio manager, head of product, or product coach, then this book is for you. What you will learn: * Create an inspiring vision for your product. * Develop a product strategy that maximises the chances of launching a winning product. * Successfully adapt the strategy across the product life cycle to achieve sustained product success. * Measure the value your product creates using the right key performance indicators (KPIs). * Build an actionable outcome-based product roadmap that aligns stakeholders and directs the product backlog. * Regularly review the product strategy and roadmap and keep them up-to-date. Written in an engaging and easily accessible style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products. This second, revised, and extended edition offers new concepts, more tools, and additional tips and examples. Praise for Strategize: "Strategize offers a comprehensive approach to product strategy using the latest practices geared specifically to digital products. Not just theory, the book is chock-full of real-world examples, making it easier to apply the principles to your company and products. Strategize is essential reading for everyone in charge of products: product executives, product managers, and product owners." Steve Johnson, Founder at Under10 Consulting. "Whether you are new to product management or an experienced practitioner, Strategize is a must read. You are guaranteed to get new ideas about how to develop or improve your product strategy and how to execute it successfully. It’s an essential addition to every product manager’s reading list." Marc Abraham, Senior Group Product Manager at Intercom.
Product Platform And Product Family Design
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Author : Timothy W. Simpson
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-03-20
Product Platform And Product Family Design written by Timothy W. Simpson and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-20 with Technology & Engineering categories.
This book discusses how product platform and product family design can be used successfully to increase variety within a product line, shorten manufacturing lead times, and reduce overall costs within a product line. The material serves as a reference and a hands-on guide for practitioners involved in the design, planning and production of products. Real-life case studies that explain the benefits of platform based product development are included.
Platform Ecosystems
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Author : Amrit Tiwana
language : en
Publisher: Newnes
Release Date : 2013-11-12
Platform Ecosystems written by Amrit Tiwana and has been published by Newnes this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-12 with Computers categories.
Platform Ecosystems is a hands-on guide that offers a complete roadmap for designing and orchestrating vibrant software platform ecosystems. Unlike software products that are managed, the evolution of ecosystems and their myriad participants must be orchestrated through a thoughtful alignment of architecture and governance. Whether you are an IT professional or a general manager, you will benefit from this book because platform strategy here lies at the intersection of software architecture and business strategy. It offers actionable tools to develop your own platform strategy, backed by original research, tangible metrics, rich data, and cases. You will learn how architectural choices create organically-evolvable, vibrant ecosystems. You will also learn to apply state-of-the-art research in software engineering, strategy, and evolutionary biology to leverage ecosystem dynamics unique to platforms. Read this book to learn how to: Evolve software products and services into vibrant platform ecosystems Orchestrate platform architecture and governance to sustain competitive advantage Govern platform evolution using a powerful 3-dimensional framework If you’re ready to transform platform strategy from newspaper gossip and business school theory to real-world competitive advantage, start right here! Understand how architecture and strategy are inseparably intertwined in platform ecosystems Architect future-proof platforms and apps and amplify these choices through governance Evolve platforms, apps, and entire ecosystems into vibrant successes and spot platform opportunities in almost any—not just IT—industry
Platform Strategy
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Author : Tero Ojanperä
language : en
Publisher: Kogan Page Publishers
Release Date : 2021-10-03
Platform Strategy written by Tero Ojanperä and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-03 with Business & Economics categories.
What do Amazon, Google, Visa and AirBnB all have in common? They are all platform businesses. They know they can go beyond their industry segments. They capitalize on wider ecosystems that strengthen their offering and expand commercial opportunities. And now your business can do the same. Welcome to the world of platform businesses. In Platform Strategy one of the world's most creative men in business according to Fast Company and a leading strategy professor at a Financial Times top 40 business school show you the ropes. They lead you through the seven steps you can take to turn your business into a successful platform. Learn to harness emerging technologies like artificial intelligence, cement your business into thriving ecosystems and go beyond industry boundaries. Uncover how business leaders at companies as diverse as John Deere, KONE, and Visa are leading their businesses to the future by reinventing their business model. Authors Tero Ojanperä and Timo Vuori distil the disrupters' methods to an actionable blueprint. In Platform Strategy they put the emphasis on what you can do as leader; harness new technologies, work with partners but also crucially, recognize the fear of change in your people and utilize that energy to drive progress. More than just about technology, this book is at the centre of the leadership agenda for the future.
