Understanding Brands
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Understanding Brands
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Author : Don Cowley
language : en
Publisher:
Release Date : 1996
Understanding Brands written by Don Cowley and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.
Understanding Brands tackles the whole spectrum of issues which have made branding a key topic of '90s business - from the background of brand definition & structure, through media planning & packaging, to aspects such as creativity & valuation
Understanding Brands
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Author : Peter Cheverton
language : en
Publisher:
Release Date : 2006
Understanding Brands written by Peter Cheverton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. For those who know that brand management is crucial but don't know how to go about it, the author illustrates what a brand is, what it can do for them, and how it supports the strategic goals of the business.
Understanding Brands
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Author : Peter Cheverton
language : en
Publisher: Kogan Page Publishers
Release Date : 2006-04-03
Understanding Brands written by Peter Cheverton and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-03 with Business & Economics categories.
Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. Any brand, new or old, must be managed, nurtured, exploited and, when necessary, changed. Understanding Brands is for those who know that brand management is crucial but who don't know how to go about it. It will help them to understand what a brand is, what it can do for them, and how it supports the strategic goals of the business. It also helps managers to direct and co-ordinate the wide and daunting variety of tasks and experts involved in making brand strategy happen. Featuring many fascinating real-life examples (both good and bad), Understanding Brands also includes a brand health checklist. Managers of all levels will benefit from its pragmatic advice on positioning, targeting and implementing a brand.
Understanding Brands Module Note
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Author : Anat Keinan
language : en
Publisher:
Release Date : 2009
Understanding Brands Module Note written by Anat Keinan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.
For many firms, the brands associated with their products and/or services are their most valuable assets, and, hence, much management attention is given to designing, communicating, nurturing, and protecting them. This note is designed to provide an understanding of brand management strategies firms use to build, sustain, and leverage their brands.
Managing Brands In 4d
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Author : Jacek Pogorzelski
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-06-14
Managing Brands In 4d written by Jacek Pogorzelski and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-14 with Business & Economics categories.
The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
The Physics Of Brand
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Author : Aaron Keller
language : en
Publisher: Simon and Schuster
Release Date : 2016-07-21
The Physics Of Brand written by Aaron Keller and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-21 with Design categories.
Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.
Brands And Brand Management
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Author : Barbara Loken
language : en
Publisher: Psychology Press
Release Date : 2023-04-28
Brands And Brand Management written by Barbara Loken and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-04-28 with Business & Economics categories.
Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.
Brands Laid Bare
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Author : Kevin Ford
language : en
Publisher: John Wiley & Sons
Release Date : 2005-05-05
Brands Laid Bare written by Kevin Ford and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-05-05 with Business & Economics categories.
The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating them as individuals rather than an amorphous mass. A consequence of this is increased interest in understanding people as a foundation for brand management. And this is where market research can come in. By drawing on market research to understand consumers, marketers can better understand how to manage their brand. Exploring a spectrum of 12 customer needs and drawing on first-hand research evidence, Kevin Ford provides a proven framework for understanding what people are really looking for from a brand - and delivering it.
Brands And Branding
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Author : Rita Clifton
language : en
Publisher: John Wiley & Sons
Release Date : 2009-04-01
Brands And Branding written by Rita Clifton and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-04-01 with Business & Economics categories.
With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Understanding Brands For Strategic Advertising Planning
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Author : Kaspar Basse
language : en
Publisher:
Release Date : 2000
Understanding Brands For Strategic Advertising Planning written by Kaspar Basse and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.