Managing Brands In 4d
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Managing Brands In 4d
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Author : Jacek Pogorzelski
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-06-14
Managing Brands In 4d written by Jacek Pogorzelski and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-14 with Business & Economics categories.
The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
Managing Brands In 4d
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Author : Jacek Pogorzelski
language : en
Publisher: Emerald Group Publishing
Release Date : 2018-06-14
Managing Brands In 4d written by Jacek Pogorzelski and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-14 with Business & Economics categories.
The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
Global Marketing Management
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Author : Riyanto Wujarso
language : en
Publisher: Asadel Publisher
Release Date : 2023-10-06
Global Marketing Management written by Riyanto Wujarso and has been published by Asadel Publisher this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-06 with Business & Economics categories.
Unlock the Secrets of Global Marketing Management in Today's Ever-Changing Landscape! In 'Global Marketing Management in the Perspective of the Economic, Financial, Global Culture and Purchasing Behavior, as well as Politics and Law,' embark on a thrilling exploration of the dynamic world of global marketing. This comprehensive study takes you on a journey through the intricate web of global business, offering a deep dive into the strategies, challenges, and opportunities faced by companies operating on a global scale. Global marketing is not just a buzzword; it's a strategic imperative for companies seeking success in the interconnected global marketplace. From multinational giants to ambitious startups, understanding the nuances of global marketing is essential. This book unveils the essence of global marketing, shedding light on marketing activities conducted by global companies, the use of global marketing strategies, and the intricacies of targeting global markets while adhering to global product standards. International trade, a pivotal component of global business, is explored in detail, illuminating the complexities of trade between residents of different nations through mutual agreements. As globalization reshapes industries and economies, companies are faced with new challenges. They must not only compete with world-class rivals boasting substantial capital and superior products but also navigate the ever-evolving global business environment. With a particular focus on the promising Indonesian market, this study scrutinizes global marketing management from various angles. Dive into the economic conditions, financial considerations, global culture, consumer purchasing behavior, and the intricate realm of political and legal aspects that influence global marketing strategies. Employing a qualitative approach with descriptive methods, this book presents data-driven insights that are both enlightening and actionable. The findings underscore the indispensable nature of global marketing management for companies across diverse countries, emphasizing the significance of effectively competing and capitalizing on the vast global market. Whether you're an established marketing professional or a budding entrepreneur, 'Global Marketing Management' equips you with the knowledge and strategies to navigate the complexities of international marketing. Discover the keys to success in an interconnected world and position yourself to thrive in the global business arena. Get ready to embark on a transformative journey into the world of global marketing management. Order your copy now and unlock the secrets to global success! Keywords: Marketing Management, Globalization, International Marketing
Digital Services In Crisis Disaster And Emergency Situations
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Author : Oliveira, Lídia
language : en
Publisher: IGI Global
Release Date : 2021-01-29
Digital Services In Crisis Disaster And Emergency Situations written by Oliveira, Lídia and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-29 with Technology & Engineering categories.
The contemporary world is characterized by the massive use of digital communication platforms and services that allow people to stay in touch with each other and their organizations. On the other hand, it is also a world with great challenges in terms of crisis, disaster, and emergency situations of various kinds. Thus, it is crucial to understand the role of digital platforms/services in the context of crisis, disaster, and emergency situations. Digital Services in Crisis, Disaster, and Emergency Situations presents recent studies on crisis, disaster, and emergency situations in which digital technologies are considered as a key mediator. Featuring multi- and interdisciplinary research findings, this comprehensive reference work highlights the relevance of society’s digitization and its usefulness and contribution to the different phases and types of risk scenarios. Thus, the book investigates the design of digital services that are specifically developed for use in crisis situations and examines services such as online social networks that can be used for communication purposes in emergency events. Highlighting themes that include crisis management communication, risk monitoring, digital crisis intervention, and smartphone applications, this book is of particular use to governments, institutions, corporations, and professionals who deal with crisis, disaster, and emergency scenarios, as well as researchers, academicians, and students working in fields such as communications, multimedia, sociology, political science, and engineering.
Religion As Brand
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Author : Razieh Mahdieh
language : en
Publisher: Rowman & Littlefield
Release Date : 2024-12-15
Religion As Brand written by Razieh Mahdieh and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-12-15 with Religion categories.
Religion as Brand: An Analogy to Reconceptualize Religion delves into the complex relationship between religions and brands. Through a process of abstraction, the book creates an analogy to compare religion with brand, which clarifies the similar functionalities of both within society and explores the complexities in this comparison beyond mere semiotic aspects. Through this innovative lens, it unveils the common mechanisms of both phenomena, and unveils fundamental incentives and needs in human-being nature that are evoked and fulfilled by these two social institutions.Across four diverse case studies, the book examines this analogy in real-world contexts and demonstrates how this approach can generate hypotheses. These cases explore diverse scenarios, including ISIS and Al-Qaeda as “sub-brands” of Islam, the dynamic of Islam and Judaism as “brands” in the Israeli-Palestinian conflict, Ashura ceremonies as a campaign for Shi'i Islam, and the narrativity of Evangelicalism as a sub-brand of Christianity. This thought-provoking exploration generates new hypotheses and challenges preconceived notions of both religion and brand.
Brand Creation And Management In The Phygital Era
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Author : Djakeli, Kakhaber
language : en
Publisher: IGI Global
Release Date : 2025-05-29
Brand Creation And Management In The Phygital Era written by Djakeli, Kakhaber and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-29 with Business & Economics categories.
In the evolving digital era, the fusion of physical and digital brand experiences—known as phygitalization—has become essential for brand relevance and success. As consumers increasingly expect seamless, meaningful interactions across both online and offline spaces, brands must strategically balance digital innovation with emotional authenticity. Effective brand management today involves not only delivering quality and efficiency but also creating culturally resonant, personalized experiences that inspire loyalty and action. This shift transforms branding from a corporate asset into a cultural symbol, deeply embedded in the identity and values of the communities it serves. This ability to master this synergy defines a brand’s competitive edge in the 21st century. Brand Creation and Management in the Phygital Era discusses in depth how to create and manage brands in physical and digital environments, taking into consideration the complexities and opportunities of phygitalization. It offers practical strategies, research insights, and neuro-branding techniques to build emotionally resonant and culturally relevant brands in a hybrid world. Covering topics such as brand credibility, influencer marketing, and virtual reality (VR), this book is an excellent resource for entrepreneurs, marketers, managers, students, educators, business leaders, researchers, academicians, and more.
Leveraging Advanced Technologies Business Model Innovation And The Future
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Author : Bahaaeddin Alareeni
language : en
Publisher: Springer Nature
Release Date : 2025-07-30
Leveraging Advanced Technologies Business Model Innovation And The Future written by Bahaaeddin Alareeni and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-07-30 with Technology & Engineering categories.
This book examines how next-generation tools such as artificial intelligence, blockchain, and the Internet of Things are transforming not only the way companies operate, but also how they create value, define strategy, and drive growth. As emerging technologies reshape the business landscape, innovation has become a necessity rather than a choice. It offers an in-depth exploration of the evolving business model innovation landscape, combining diverse methodologies and real-world industry cases to illustrate the powerful intersection of technology and strategic transformation. Through practical insights, evidence-based analysis, and compelling case studies, this book equips decision-makers to adapt, innovate, and lead in a rapidly evolving digital environment. What You’ll Discover: !-- [if !supportLists]--· !--[endif]--The role of AI, blockchain, and IoT in reinventing business models !-- [if !supportLists]--· !--[endif]--Frameworks and strategies for leveraging disruptive technologies !-- [if !supportLists]--· !--[endif]--Policy and managerial insights to guide innovation in practice !-- [if !supportLists]--· !--[endif]--Case studies illustrating sector-specific applications and outcomes !-- [if !supportLists]--· !--[endif]--Multidisciplinary research perspectives supporting innovation management Ideal for scholars, professionals, executives, and policymakers, this book delivers the tools, clarity, and inspiration needed to navigate the future of business with confidence and creativity.
Branded Spaces
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Author : Stephan Sonnenburg
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-02-26
Branded Spaces written by Stephan Sonnenburg and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-26 with Social Science categories.
Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.
Brand Management In A Week
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Author : Paul Hitchens
language : en
Publisher: Hachette UK
Release Date : 2014-04-27
Brand Management In A Week written by Paul Hitchens and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-27 with Business & Economics categories.
Brand management just got easier Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their competitors and inspires advocacy from all stakeholders. Building a strong brand takes much more than a week: it requires an on-going commitment to excellence. This updated second edition of Brand Management In A Week provides a proven seven-day program on the principles of brand management. It takes you from the conceptual and planning stage through to implementation and sustainability. It's packed with tips and insights gained from decades of industry experience to help you jump-start your brand and give you the tools and confidence to manage it through the hurdles of the business landscape. Each of the seven chapters in Brand Management In A Week covers a different aspect: - Sunday: Determine your brand focus - Monday: Define your brand strategy - Tuesday: Express your brand through its identity - Wednesday: Evolve your brand culture - Thursday: Build your employer brand - Friday: The importance of design - Saturday: Sustaining the brand
Brand Transformation
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Author : Keith Glanfield
language : en
Publisher: Routledge
Release Date : 2018-02-05
Brand Transformation written by Keith Glanfield and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-05 with Business & Economics categories.
To be of value to firms, branding must operate in the "real" world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This radical new textbook combines best practice, research and theory to teach how to accelerate a firm’s branding performance, without disrupting and derailing day-to-day business. It demonstrates how to make practical "best-fit" changes to a firm's branding by implementing commercially feasible branding activity to achieve commercial results. Structured around a brand transformation template, Brand Transformation demonstrates how to make pragmatic changes to branding by implementing improvements to six critical components of branding performance. The text not only presents new and different insights; importantly it contains a set of diagnostic questions, frameworks, tools and templates to design implementable changes to a firm’s branding. The text includes a set of six widely occurring firm "typologies" and suggests practical immediate activity on which to base a firm’s implementation plan. This text is essential reading for final year marketing undergraduates, postgraduate students of marketing, practising marketers and general managers