Branded Spaces
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Branded Spaces
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Author : Stephan Sonnenburg
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-02-26
Branded Spaces written by Stephan Sonnenburg and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-26 with Social Science categories.
Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.
Brand Spaces
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Author : Robert Klanten
language : en
Publisher: Die Gestalten Verlag
Release Date : 2013
Brand Spaces written by Robert Klanten and has been published by Die Gestalten Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Architecture categories.
Brand Spaces shows how trailblazers are creating branded worlds, event locations, flagship stores, and pop-up shops to continually surprise and inspire their target audiences. In the first part of the book, decision makers from global brands such as Camper, Aesop, Freitag, Gaggenau, and Nokia share their concepts and strategies. The second part of Brand Spaces offers a cutting-edge showcase of international trends in interior design for stores.
Branding And Spaces
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Author : Miquel Abellán
language : en
Publisher:
Release Date : 2014-06-05
Branding And Spaces written by Miquel Abellán and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-05 with Brand name products categories.
'Branding & Spaces' brings together a spectacular collection of projects from around the world that have managed to create a space where branding and interior design work in perfect harmony to reinforce brand identity and character.
Branding Spaces
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Author : Miquel Abellan
language : en
Publisher:
Release Date : 2013
Branding Spaces written by Miquel Abellan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Store decoration categories.
Shoplifter
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Author : Robert Klanten
language : en
Publisher: Die Gestalten Verlag-DGV
Release Date : 2018
Shoplifter written by Robert Klanten and has been published by Die Gestalten Verlag-DGV this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Architectural design categories.
Shoplifter! explores innovative store concepts and provides expert insights into how brands can engage with their customers in novel ways. Disrupted by online shopping, shops and brands find themselves in a permanent battle over the most innovative store concepts, striking window displays, and genius presentation of goods, to breathe new life into the traditional retail flow. This creative struggle has heralded a golden era of retail design. Brand experiences now stretch far beyond the end product; the dialogue between a shop and its consumers is becoming increasingly important. Companies are tapping the talents of top designers and using them in sophisticated flagship stores or unexpected temporary venues. Shoplifter! showcases the most outstanding concepts across a number of industries, introducing the most innovative brands with rich, in-depth case studies.
Designing The Brand Identity In Retail Spaces
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Author : Martin M. Pegler
language : en
Publisher: Bloomsbury Publishing
Release Date : 2015-01-29
Designing The Brand Identity In Retail Spaces written by Martin M. Pegler and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-29 with Architecture categories.
Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge. With nearly 300 examples from 48 renowned brands from around the world, this book examines every stage of a brand's "lifetime," from inception to show room. Cases run the retail gamut, including restaurants, department stores, and luxury brands. Each case is paired with analysis and interviews with brand managers and designers, guiding the reader through the entire design process. Easy to read and replete with stunning illustrations, this is the perfect primer for students and young professionals creating brand identities in their retail design.
Brand Lands Hot Spots And Cool Spaces
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Author : Christian Mikunda
language : en
Publisher: Kogan Page Publishers
Release Date : 2006
Brand Lands Hot Spots And Cool Spaces written by Christian Mikunda and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Successfully establish an emotional bond with customers by linking the desire for entertainment with emotion and explore how this is achieved through the most spectacular 'experience worlds' across the globe.
Strategic Place Branding Methodologies And Theory For Tourist Attraction
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Author : Bayraktar, Ahmet
language : en
Publisher: IGI Global
Release Date : 2016-08-15
Strategic Place Branding Methodologies And Theory For Tourist Attraction written by Bayraktar, Ahmet and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-15 with Business & Economics categories.
Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.
A Reader In Themed And Immersive Spaces
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Author : Scott A. Lukas
language : en
Publisher: Lulu.com
Release Date : 2016
A Reader In Themed And Immersive Spaces written by Scott A. Lukas and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Education categories.
"Themed spaces have, at their foundation, an overarching narrative, symbolic complex, or story that drives the overall context of their spaces. Theming, in some very unique ways, has expanded beyond previous stereotypes and oversimplifications of culture and place to now consider new and often controversial topics, themes, and storylines."--Publisher's website.
Urban Spaces After Socialism
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Author : Tsypylma Darieva
language : en
Publisher: Campus Verlag
Release Date : 2011-11
Urban Spaces After Socialism written by Tsypylma Darieva and has been published by Campus Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11 with Architecture categories.
The two decades following the collapse of the Soviet Union brought great changes to the new nations on its periphery. This text offers a detailed ethnographic look at one area of change - the use and understanding of public space in the region's cities.