Branding And Spaces
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Branding And Spaces
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Author : Miquel Abellán
language : en
Publisher:
Release Date : 2014-06-05
Branding And Spaces written by Miquel Abellán and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-05 with Brand name products categories.
'Branding & Spaces' brings together a spectacular collection of projects from around the world that have managed to create a space where branding and interior design work in perfect harmony to reinforce brand identity and character.
Brand Spaces
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Author : Robert Klanten
language : en
Publisher: Die Gestalten Verlag
Release Date : 2013
Brand Spaces written by Robert Klanten and has been published by Die Gestalten Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Architecture categories.
Brand Spaces shows how trailblazers are creating branded worlds, event locations, flagship stores, and pop-up shops to continually surprise and inspire their target audiences. In the first part of the book, decision makers from global brands such as Camper, Aesop, Freitag, Gaggenau, and Nokia share their concepts and strategies. The second part of Brand Spaces offers a cutting-edge showcase of international trends in interior design for stores.
Branding Spaces
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Author : Miquel Abellan
language : en
Publisher:
Release Date : 2013
Branding Spaces written by Miquel Abellan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Store decoration categories.
Designing The Brand Identity In Retail Spaces
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Author : Martin M. Pegler
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2015-02-12
Designing The Brand Identity In Retail Spaces written by Martin M. Pegler and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-12 with Architecture categories.
Overzicht in woord en beeld dat laat zien hoe architecten en winkelontwerpers 47 gerenommerde merken van over de hele wereld in de winkel tentoon stellen.
Shoplifter
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Author : Robert Klanten
language : en
Publisher: Die Gestalten Verlag-DGV
Release Date : 2018
Shoplifter written by Robert Klanten and has been published by Die Gestalten Verlag-DGV this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Architectural design categories.
Shoplifter! explores innovative store concepts and provides expert insights into how brands can engage with their customers in novel ways. Disrupted by online shopping, shops and brands find themselves in a permanent battle over the most innovative store concepts, striking window displays, and genius presentation of goods, to breathe new life into the traditional retail flow. This creative struggle has heralded a golden era of retail design. Brand experiences now stretch far beyond the end product; the dialogue between a shop and its consumers is becoming increasingly important. Companies are tapping the talents of top designers and using them in sophisticated flagship stores or unexpected temporary venues. Shoplifter! showcases the most outstanding concepts across a number of industries, introducing the most innovative brands with rich, in-depth case studies.
Branding Design
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Author : cesare griffa
language : en
Publisher: Lulu.com
Release Date : 2010-06-23
Branding Design written by cesare griffa and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-23 with Design categories.
Branding Design is:a portfolio of works developed in 2009 by sara bigazzi, cesare griffa and pamela pelatelli.Branding Design introduces:brand strategy methodologies in the design approach.Branding Design triggers:the border between matter and service.Branding design applies to:public spaces, retail spaces, urban developments, small scale objects, design related events.Branding design merges together:advanced technologies, freeware concepts, and simple materials browsing unexpected territories.
The Inspired Retail Space
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Author : Corinna Dean
language : en
Publisher: Rockport Pub
Release Date : 2005
The Inspired Retail Space written by Corinna Dean and has been published by Rockport Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Architecture categories.
What catches a customer's attention in a store? What makes one display more inviting than another? What type of layout encourages lingering, longing, and--most importantly--buying? The Inspired Retail Space answers those critical questions and more. This enlightened primer features profiles of entrepreneurs, corporations, and small-business owners who have created innovative, buyer-friendly retail spaces. From Blockbuster to Bergdorf Goodman, Prada to The Paris Apartment, Rogers and Kitchen to Eddie Bauer, readers discover how top retailers around the world have transformed selling environments large and small. Each approach is examined in terms of aesthetics and marketability, and practical sidebars address everything from techniques for attracting customers to plans for improving traffic to tips on displaying merchandise effectively. Aimed at inspiring and motivating customers through fun and appealing retail spaces, this guide will help owners of any size business keep cash registers ringing.
Space Planning Basics
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Author : Mark Karlen
language : en
Publisher: John Wiley & Sons
Release Date : 2011-09-20
Space Planning Basics written by Mark Karlen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-20 with Architecture categories.
Space planning involves much more than sketching a preliminary floor plan. A designer must take a client's programming needs into account and must also consider how other factors such as building codes and environmental factors affect a spatial composition. Space Planning Basics, now in its Third Edition, offers a highly visual, step-by-step approach to developing preliminary floor plans for commercial spaces. The book provides tools for visualizing space and walks the designer through other considerations such as building code requirements and environmental control needs. Specific programming techniques covered include matrices, bubble diagrams, CAD templates, block plans, and more. New to this edition are coverage of the basics of stair design, an essential aspect for planning spaces.
Brand Management In A Co Creation Perspective
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Author : Heidi Hansen
language : en
Publisher:
Release Date : 2021
Brand Management In A Co Creation Perspective written by Heidi Hansen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with Branding (Marketing) categories.
"This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature. The author outlines the evolution of corporate branding theory that has developed from an identity approach rooted in signalling theory to an understanding of brands as co-created by multiple stakeholders. She then develops and elaborates the latter approach by formulating and explicating the CCB approach, within which a brand is conceptualized as a discursive brand space grounded in a performative and interactional ontology. Brand discourses are produced in a number of conversational spaces inhabited by both human and non-human actors. Seeing that non-human actors have agency, hybrid agency and ventriloquism are key notions in the CCB approach, and the role of the brand manager is to function as a practical author. The CCB approach is explicated and sustained by five chapters that each elaborate on a certain aspect of CCB and demonstrate the theoretical points in a number of analyses (the process of brand creation, the set-up of conversational spaces, the role of materiality and macro-actors, frame games, and the brand manager as a practical author). The data in the analyses originates from a case that is used throughout the book. Written for scholars and university students within the field of branding and organizational communication, this book represents an area of developing interest within the field of marketing"--
Culture Brand And Space
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Author :
language : en
Publisher:
Release Date : 2012
Culture Brand And Space written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with categories.
My design takes contrasting elements in a culture as subject matter, employs branding as an alloying medium, and creates interior design as a final manifestation. Each project is concerned with contrary aspects of a culture, and investigates ways to amalgamate them into a holistic experience in a space. The thesis research was conducted based on the premise that interior design and branding share a great deal of similarities when addressing emotional engagement. In my projects, branding creates experience, experience raises emotion, and emotion engages people in the space and to others within it. Another motivation that drove my design was the identity crisis that I have experienced as an immigrant designer. The contradiction between ethnic cultural influence and contemporary design expression finds harmony through the branding process in my projects. By branding a culture in a space, I attempted to make a culture more transferable and respectable in another cultural context. The exhibition of my thesis projects was held at the Installation room in the art building at San Diego State University, April 13-19 in 2012.
