Brand Spaces
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Brand Spaces
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Author : Robert Klanten
language : en
Publisher: Die Gestalten Verlag
Release Date : 2013
Brand Spaces written by Robert Klanten and has been published by Die Gestalten Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Architecture categories.
Brand Spaces shows how trailblazers are creating branded worlds, event locations, flagship stores, and pop-up shops to continually surprise and inspire their target audiences. In the first part of the book, decision makers from global brands such as Camper, Aesop, Freitag, Gaggenau, and Nokia share their concepts and strategies. The second part of Brand Spaces offers a cutting-edge showcase of international trends in interior design for stores.
Branded Spaces
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Author : Stephan Sonnenburg
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-02-26
Branded Spaces written by Stephan Sonnenburg and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-26 with Social Science categories.
Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.
Shoplifter
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Author : Robert Klanten
language : en
Publisher: Die Gestalten Verlag-DGV
Release Date : 2018
Shoplifter written by Robert Klanten and has been published by Die Gestalten Verlag-DGV this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Architectural design categories.
Shoplifter! explores innovative store concepts and provides expert insights into how brands can engage with their customers in novel ways. Disrupted by online shopping, shops and brands find themselves in a permanent battle over the most innovative store concepts, striking window displays, and genius presentation of goods, to breathe new life into the traditional retail flow. This creative struggle has heralded a golden era of retail design. Brand experiences now stretch far beyond the end product; the dialogue between a shop and its consumers is becoming increasingly important. Companies are tapping the talents of top designers and using them in sophisticated flagship stores or unexpected temporary venues. Shoplifter! showcases the most outstanding concepts across a number of industries, introducing the most innovative brands with rich, in-depth case studies.
Brand Driven City Building And The Virtualizing Of Space
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Author : Alexander Gutzmer
language : en
Publisher: Routledge
Release Date : 2014-04-24
Brand Driven City Building And The Virtualizing Of Space written by Alexander Gutzmer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-24 with Architecture categories.
This book is an investigation of the cultural phenomenon of branding and its transformational effects on the contemporary spatial – and urban – reality. It develops a novel understanding of the rationale behind the construction of large-scale architectural complexes that relate to corporate brands, and of its tremendous cultural effects. The author suggests that what we see today is the creation of "global mass ornaments", of a thorough ornamentalization of the entire globe. The origins of this are discussed with regard to examples of corporate brand-building from Europe and China (Autostadt Wolfsburg, BMW Welt Munich and Anting New Town). Additional cases are several simulated spaces in Berlin and the space-branding activities of companies like Apple or Prada. Theoretically, the author develops an innovative poststructuralist framework, combining ideas from Gilles Deleuze with the space philosophy of Peter Sloterdijk. He analyzes how the corporate redefinition of space makes the city enter into a mode of virtual urbanity. This idea leads to a notion of a "global urban" and, ultimately, the "global mass ornament". This concept of a global mass ornament is developed here with reference to Sloterdijk’s concept of a world of "spheres". The latter is used to understand the new mode of spatiality of mediatized spaces. The book makes the point that our world is involved in a process of mass ornamentalization that has only just begun. The concept of the global mass ornament is the first to come to grips with a culture in which branding is effectively changing the physiognomy of the earth. The global mass ornament is a banner for a cultural transformation that employs architecture, sign theory and mechanisms borrowed from traditional advertising and from social media, as well as social processes – and that we have yet to properly understand. This book is a significant step forward in this respect.
Branding And Spaces
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Author : Miquel Abellán
language : en
Publisher:
Release Date : 2014-06-05
Branding And Spaces written by Miquel Abellán and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-05 with Brand name products categories.
'Branding & Spaces' brings together a spectacular collection of projects from around the world that have managed to create a space where branding and interior design work in perfect harmony to reinforce brand identity and character.
Brand Management In A Co Creation Perspective
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Author : Heidi Hansen
language : en
Publisher: Routledge
Release Date : 2021-07-20
Brand Management In A Co Creation Perspective written by Heidi Hansen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-20 with Business & Economics categories.
This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature. The author outlines the evolution of corporate branding theory that has developed from an identity approach rooted in signalling theory to an understanding of brands as co-created by multiple stakeholders. She then develops and elaborates the latter approach by formulating and explicating the CCB approach, within which a brand is conceptualized as a discursive brand space grounded in a performative and interactional ontology. Brand discourses are produced in a number of conversational spaces inhabited by both human and non-human actors. Seeing that non-human actors have agency, hybrid agency and ventriloquism are key notions in the CCB approach, and the role of the brand manager is to function as a practical author. The CCB approach is explicated and sustained by five chapters that each elaborate on a certain aspect of CCB and demonstrate the theoretical points in a number of analyses (the process of brand creation, the set-up of conversational spaces, the role of materiality and macro-actors, frame games, and the brand manager as a practical author). The data in the analyses originates from a case that is used throughout the book. Written for scholars and university students within the field of branding and organizational communication, this book represents an area of developing interest within the field of marketing.
Designing The Brand Identity In Retail Spaces
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Author : Martin M. Pegler
language : en
Publisher: Bloomsbury Publishing
Release Date : 2015-01-29
Designing The Brand Identity In Retail Spaces written by Martin M. Pegler and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-29 with Architecture categories.
Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge. With nearly 300 examples from 48 renowned brands from around the world, this book examines every stage of a brand's "lifetime," from inception to show room. Cases run the retail gamut, including restaurants, department stores, and luxury brands. Each case is paired with analysis and interviews with brand managers and designers, guiding the reader through the entire design process. Easy to read and replete with stunning illustrations, this is the perfect primer for students and young professionals creating brand identities in their retail design.
Brand Lands Hot Spots And Cool Spaces
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Author : Christian Mikunda
language : en
Publisher: Kogan Page Publishers
Release Date : 2006
Brand Lands Hot Spots And Cool Spaces written by Christian Mikunda and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Successfully establish an emotional bond with customers by linking the desire for entertainment with emotion and explore how this is achieved through the most spectacular 'experience worlds' across the globe.
Branding Spaces
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Author : Miquel Abellan
language : en
Publisher:
Release Date : 2013
Branding Spaces written by Miquel Abellan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Store decoration categories.
Atmospheric Turn In Culture And Tourism
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Author : Michael Volgger
language : en
Publisher: Emerald Group Publishing
Release Date : 2019-11-29
Atmospheric Turn In Culture And Tourism written by Michael Volgger and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-29 with Business & Economics categories.
Combining ideas of sustainable development, strategic marketing and branding with space design and architecture, this volume offers contemporary perspectives on the development and impact of 'atmospheric quality' in tourism and hospitality service situations. Topics discussed include: silent airports, ambient odours and, co-created atmospheres.