Brand Lands Hot Spots And Cool Spaces
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Brand Lands Hot Spots And Cool Spaces
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Author : Christian Mikunda
language : en
Publisher: Kogan Page Publishers
Release Date : 2006
Brand Lands Hot Spots And Cool Spaces written by Christian Mikunda and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Successfully establish an emotional bond with customers by linking the desire for entertainment with emotion and explore how this is achieved through the most spectacular 'experience worlds' across the globe.
Epz Brand Lands Hot Spots And Cool Spaces
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Author : Christian Mikunda
language : en
Publisher:
Release Date : 2004-01-01
Epz Brand Lands Hot Spots And Cool Spaces written by Christian Mikunda and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-01-01 with categories.
How Cool Brands Stay Hot
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Author : Joeri Van Den Bergh
language : en
Publisher: Kogan Page Publishers
Release Date : 2013-03-03
How Cool Brands Stay Hot written by Joeri Van Den Bergh and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-03 with Business & Economics categories.
How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.
Branded Spaces
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Author : Stephan Sonnenburg
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-02-26
Branded Spaces written by Stephan Sonnenburg and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-26 with Social Science categories.
Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.
Sustainable Management Of Luxury
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Author : Miguel Angel Gardetti
language : en
Publisher: Springer
Release Date : 2017-02-23
Sustainable Management Of Luxury written by Miguel Angel Gardetti and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-23 with Science categories.
As this book is the first book worldwide in the "sustainable" management of luxury area, it highlights key aspects in the sustainable management of luxury based on presentations using different approaches, whether reflexive, empirical, hands-on or applied theory and cases.
The Immersive Worlds Handbook
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Author : Scott A. Lukas
language : en
Publisher: Taylor & Francis
Release Date : 2013
The Immersive Worlds Handbook written by Scott A. Lukas and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Art categories.
Industry insider Scott Lukas teaches you how to design exciting, believable, authentic themed spaces. Make your immersive worlds come alive with the gems in this book, including key industry interviews and case studies!
Spaces For Consumption
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Author : Steven Miles
language : en
Publisher: SAGE
Release Date : 2010-08-01
Spaces For Consumption written by Steven Miles and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-01 with Social Science categories.
In Spaces for Consumption Steven Miles develops a penetrating critique of a key shift characterising the contemporary city. Theoretically informed, the other strength of the volume lies in the wealth of examples that are drawn upon to show how cities are becoming spaces for consumption, which has itself rapidly become a global phenomenon." - Ronan Paddison, University of Glasgow "This is a great book. Powerfully written and lucid, it provides a thorough introduction to concepts of consumption as they relate to the spaces of cities. The spaces themselves - the airports, the shopping malls, the museums and cultural quarters - are analysed in marvellous detail, and with a keen sense of historical precedent. And, refreshingly, Miles doesn′t simply dismiss cultures of consumption out of hand, but shows how as consumers we are complicit in, and help define those cultures. His book makes a major contribution to our understanding of contemporary cities, but is accessible enough to appeal to any reader with an interest in this important area." - Richard Williams, Edinburgh University Spaces for Consumption offers an in-depth and sophisticated analysis of the processes that underpin the commodification of the city and explains the physical manifestation of consumerism as a way of life. Engaging directly with the social, economic and cultural processes that have resulted in our cities being defined through consumption this vibrant book clearly demonstrates the ways in which consumption has come to play a key role in the re-invention of the post-industrial city The book provides a critical understanding of how consumption redefines the consumers′ relationship to place using empirical examples and case studies to bring the issues to life. It discusses many of the key spaces and arenas in which this redefinition occurs including: shopping themed space mega-events architecture Developing the notion of ′contrived communality′ Steven Miles outlines the ways in which consumption, alongside the emergence of an increasingly individualized society, constructs a new kind of relationship with the public realm. Clear, sophisticated and dynamic this book will be essential reading for students and researchers alike in sociology, human geography, architecture, planning, marketing, leisure and tourism, cultural studies and urban studies.
Better Library And Learning Space
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Author : Les Watson
language : en
Publisher: Facet Publishing
Release Date : 2013-10-12
Better Library And Learning Space written by Les Watson and has been published by Facet Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-12 with Language Arts & Disciplines categories.
What are the most important things a 21st-century library should do with its space? Each chapter in this cutting-edge text addresses this critical question, capturing the insights and practical ideas of leading international librarians, educators and designers to offer you a ‘creative resource bank’ that will help to transform your library and learning spaces. This is an innovative and practical toolkit introducing concepts, drawing together opinions and encouraging new ways of thinking about library learning spaces for the future. The book is structured in three parts. Part 1 – Projects and trends describes features of library space around the world through a selection of focused case studies painting a global picture, identifying common directions and ideas as well as highlighting country and regional diversity. Part 2 – Trends and ideas looks at the why and how of library space, covering topics such as contextual factors, current ideas in library space development, and the creative design of new spaces. It examines how library spaces are adapting to new forms of learning, digital literacies and technological fluency. Finally, Part 3 – Ideas and futures looks to the future of libraries and their learning spaces, inviting future-scanning contributions from a diverse range of authors, including librarians, learning specialists, academics, architects, an interior designer, a furniture designer and a management specialist. Readership: This is a must-have text for those involved in designing and developing library and learning spaces, from library and university management to designers and architects. It’s also a useful guide for students taking courses in library and information science to get to grips with the importance of library design.
Fashion And Contemporaneity
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Author : Laura Petican
language : en
Publisher: BRILL
Release Date : 2019-01-04
Fashion And Contemporaneity written by Laura Petican and has been published by BRILL this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-04 with Social Science categories.
This book represents the voices of scholars, fashion designers, bloggers and artists, which speak to the pervasive nature of fashion in matters of politics, history, economics, sociology, religion, art and identity in the twenty-first century.
A Reader In Themed And Immersive Spaces
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Author : Scott A. Lukas
language : en
Publisher: Lulu.com
Release Date : 2016
A Reader In Themed And Immersive Spaces written by Scott A. Lukas and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Architecture categories.
"Themed spaces have, at their foundation, an overarching narrative, symbolic complex, or story that drives the overall context of their spaces. Theming, in some very unique ways, has expanded beyond previous stereotypes and oversimplifications of culture and place to now consider new and often controversial topics, themes, and storylines."--Publisher's website.
