Branding Spaces
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Branding Spaces
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Author : Miquel Abellan
language : en
Publisher:
Release Date : 2013
Branding Spaces written by Miquel Abellan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Store decoration categories.
Brand Spaces
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Author : Robert Klanten
language : en
Publisher: Die Gestalten Verlag
Release Date : 2013
Brand Spaces written by Robert Klanten and has been published by Die Gestalten Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Architecture categories.
Brand Spaces shows how trailblazers are creating branded worlds, event locations, flagship stores, and pop-up shops to continually surprise and inspire their target audiences. In the first part of the book, decision makers from global brands such as Camper, Aesop, Freitag, Gaggenau, and Nokia share their concepts and strategies. The second part of Brand Spaces offers a cutting-edge showcase of international trends in interior design for stores.
Branded Spaces
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Author : Stephan Sonnenburg
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-02-26
Branded Spaces written by Stephan Sonnenburg and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-02-26 with Social Science categories.
Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. Branded spaces emplace agents like consumers or other stakeholders to have an experience that is in multisensual association with a brand. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents. Additionally, the editors and contributors often use a story-like framework to explore how branded spaces are approached as well as to what degree they afford success. Management, branding, marketing, sociology, psychology, and philosophy are some of the disciplines that deal with branded spaces. To address the complexity and the multidisciplinary challenge of branded spaces, this topic is approached via different categories: places and possibilities, facts and figures, senses and sensualities, stories and situations as well as critiques and consequences.
Designing The Brand Identity In Retail Spaces
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Author : Martin M. Pegler
language : en
Publisher: Bloomsbury Publishing
Release Date : 2015-01-29
Designing The Brand Identity In Retail Spaces written by Martin M. Pegler and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-29 with Architecture categories.
Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge. With nearly 300 examples from 48 renowned brands from around the world, this book examines every stage of a brand's "lifetime," from inception to show room. Cases run the retail gamut, including restaurants, department stores, and luxury brands. Each case is paired with analysis and interviews with brand managers and designers, guiding the reader through the entire design process. Easy to read and replete with stunning illustrations, this is the perfect primer for students and young professionals creating brand identities in their retail design.
Brand Lands Hot Spots And Cool Spaces
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Author : Christian Mikunda
language : en
Publisher: Kogan Page Publishers
Release Date : 2006
Brand Lands Hot Spots And Cool Spaces written by Christian Mikunda and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Successfully establish an emotional bond with customers by linking the desire for entertainment with emotion and explore how this is achieved through the most spectacular 'experience worlds' across the globe.
Brand Management In A Co Creation Perspective
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Author : Heidi Hansen
language : en
Publisher: Routledge
Release Date : 2021-07-20
Brand Management In A Co Creation Perspective written by Heidi Hansen and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-20 with Business & Economics categories.
This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature. The author outlines the evolution of corporate branding theory that has developed from an identity approach rooted in signalling theory to an understanding of brands as co-created by multiple stakeholders. She then develops and elaborates the latter approach by formulating and explicating the CCB approach, within which a brand is conceptualized as a discursive brand space grounded in a performative and interactional ontology. Brand discourses are produced in a number of conversational spaces inhabited by both human and non-human actors. Seeing that non-human actors have agency, hybrid agency and ventriloquism are key notions in the CCB approach, and the role of the brand manager is to function as a practical author. The CCB approach is explicated and sustained by five chapters that each elaborate on a certain aspect of CCB and demonstrate the theoretical points in a number of analyses (the process of brand creation, the set-up of conversational spaces, the role of materiality and macro-actors, frame games, and the brand manager as a practical author). The data in the analyses originates from a case that is used throughout the book. Written for scholars and university students within the field of branding and organizational communication, this book represents an area of developing interest within the field of marketing.
Places
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Author : Simon Anholt
language : en
Publisher: Springer
Release Date : 2016-01-18
Places written by Simon Anholt and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-18 with Business & Economics categories.
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
Brands And Branding Geographies
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Author : Andy Pike
language : en
Publisher: Edward Elgar Publishing
Release Date : 2011-01-01
Brands And Branding Geographies written by Andy Pike and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-01 with Business & Economics categories.
'The volume edited by Andy Pike includes contributions by several leading figures in the study of brands, places and place branding. . . However, this is not what makes the book a welcome addition to the literature. What really makes the book interesting is actually the brave attempt to deal with an intrinsically difficult topic, one that is rarely – if ever – explored: the relationship between brands and branding with the places in and around which these operate. Several facets of this relationship are explored in the book. . . The book is introduced nicely by Andy Pike in a chapter that sets the scene and clarifies the intentions of the book. . . I am glad the first book to handle these issues is on my shelves.' – Mihalis Kavaratzis, Regional Studies 'An incomparably rich trove of work on the multifarious and contradictory "entanglements" between space, place, and brand. The volume helps us understand how and why "places of origin" play an ever greater role in the marketing of commodities, even while corporations continue to seek "placelessness" in pursuit of the bottom line. And it illuminates how and why entrepreneurial governments seeking to enhance global competitiveness increasingly turn to place branding – at the neighborhood, urban, and national scale – even while launching rounds of restructuring that undercut the authenticity and viability of local identities. A valuable and accessible contribution to the urban studies and cultural studies literature.' – Miriam Greenberg, University of California, Santa Cruz, US 'An important effort to pull together multidisciplinary research on the spatial dimensions of brands and branding in an international context.' – John A. Quelch, Harvard Business School, US Despite overstated claims of their 'global' homogeneity, ubiquity and contribution to 'flattening' spatial differences, the geographies of brands and branding actually do matter. This vibrant collection provides a comprehensive reference point for the emergent area of brand and branding geographies in a multi-disciplinary and international context. The eminent contributors, leaders in their respective fields, present critical reflections and synthesis of a range of conceptual and theoretical frameworks and methodological approaches, incorporating market research, oral history, discourse and visual analyses. They reflect upon the politics and limits of brand and branding geographies and map out future research directions. The book will prove a fascinating and illuminating read for academics, researchers, students, practitioners and policy-makers focusing on the spatial dimensions of brands and branding.
New Signage Design
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Author : Wang Shiaoqiang
language : en
Publisher:
Release Date : 2018-11
New Signage Design written by Wang Shiaoqiang and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11 with Architecture categories.
This book is a selection of projects from across the world in which the graphic signage system stands out not only for its meticulous form but its unmistakable orienting function. Public spaces where a large number of people interact require a good orientation system to handle and facilitate the circulation of these people and a good signage system is key to achieving this objective.
The Urban Library
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Author : Julia Nevárez
language : en
Publisher: Springer Nature
Release Date : 2020-12-04
The Urban Library written by Julia Nevárez and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-04 with Political Science categories.
This book examines the role, history and function of public libraries in contemporary societies as motors that drive development. It analyses through case studies, how contemporary libraries have been redesigned to offer a new kind of public space while also reshaping neglected areas in cities. Broadly understood the book seeks to comprehend contemporary library design, urban development and the revitalization of specific urban areas. Important and world famous architects – star-architects – have designed signature architecture in the contemporary libraries selected for this volume. The examples to be showcased in the book include the main Seattle Public Library, Salt Lake City Public Library, New York Public Library, Spain Library Medellin, Colombia, Halifax Central Library Nova Scotia, Canada and Library of Alexandria in Egypt to offer examples of what constitute the approach to libraries and urban development in many cities around the world nowadays. Data in the form of interviews to library directors, librarians and users, tours of libraries, visual documentation and archival research have been collected for most public libraries included as case studies for the book. The impulse to archive has been framed and understood in the literature as a modern desire to control fleeting reality. Libraries as such respond to this desire by collecting, storing and circulating resources (books and other kinds of media). But more recently there has been an emphasis on the public character of library spaces in which people gather not only to obtain information and read by themselves but also to experience the very urban quality of proximity to others in more informal and less structured environments as public space. Community events characterize the programming of all the libraries included in the book. The design of these new libraries fit into urban development initiatives where libraries – like other iconic cultural spaces of cities – become central components to market cities for the consumption of culture. Libraries become sites to be visited and explored by tourists while providing services for residents. They are also machines to accelerate urban development especially in areas previously neglected by development.