Designing The Brand Identity In Retail Spaces
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Designing The Brand Identity In Retail Spaces
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Author : Martin M. Pegler
language : en
Publisher: Bloomsbury Publishing
Release Date : 2015-01-29
Designing The Brand Identity In Retail Spaces written by Martin M. Pegler and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-29 with Architecture categories.
Without design, the "brand identity" is just a name, sometimes paired with a statement that enumerates the values of the company. It is two-dimensional when written down or printed. The task for the retail designer is to turn that name or statement into a three-dimensional environment in which consumers may interact with the brand's product or services. Designing the Brand Identity in Retail Spaces is a casebook that shows and tells how architects and store designers have tackled that challenge. With nearly 300 examples from 48 renowned brands from around the world, this book examines every stage of a brand's "lifetime," from inception to show room. Cases run the retail gamut, including restaurants, department stores, and luxury brands. Each case is paired with analysis and interviews with brand managers and designers, guiding the reader through the entire design process. Easy to read and replete with stunning illustrations, this is the perfect primer for students and young professionals creating brand identities in their retail design.
The Value Of Design In Retail And Branding
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Author : Katelijn Quartier
language : en
Publisher: Emerald Group Publishing
Release Date : 2021-06-10
The Value Of Design In Retail And Branding written by Katelijn Quartier and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-10 with Business & Economics categories.
The Value of Design in Retail and Branding creates a much-needed bridge between different disciplines involved in retail design, bringing together a range of research and insights for practice in these disciplines, improving the impact of design.
Branding A Store
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Author : Ko Floor
language : en
Publisher: Kogan Page Publishers
Release Date : 2006
Branding A Store written by Ko Floor and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Architecture categories.
Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First the book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The author explains in detail the potential benefits of a strong retail brand for both the retailer and the consumer. It discusses the factors to consider when positioning the brand: assortment; price; convenience; and customer experience. The author considers the three competitive strategies to follow to build a strong, distinct brand identity: increasing sales; cutting costs; and increasing differentiation from the competition. Then he explains the most effective ways to communicate with the consumer. Finally he offers insights into the future development of successful retail brands.
Fantastic Designs In The Store
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Author : Xia Jiajia
language : en
Publisher: Artpower International Publishing
Release Date : 2017
Fantastic Designs In The Store written by Xia Jiajia and has been published by Artpower International Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017 with Design categories.
-In contrast with the Store Interior Design Collection, this book focuses on the overall physical appearance of the shop, shopfront included, and its role in visual merchandising -An innovative combination of corporate identity design, visual identity, and interior design theory In the age of online shopping, how can physical stores attract shoppers, stimulate buying behavior, and compete with their virtual rivals? Impressive visual merchandising design may tilt matters in their favor. Not only can it lure the customers across the threshold, but it also establishes and reinforces a unique brand image, anchoring the company in the customer's mind. Revolving around fashion, lifestyle and food stores, Fantastic Designs in the Store presents over 50 of the hottest and most exciting shop layouts from all over the world. It demonstrates how a shop's visual dimension influences customer psyche, drawing people in and inviting them to browse. Each project is presented with high-res images and sophisticated description, making this book both an aesthetic journey into the heart of commercial style, and a wonderful reference for designers. No matter whether you are a designer seeking inspiration or a shop manager looking for integrated visual design, this collection will serve you well.
Retail Design
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Author : Ann Petermans
language : en
Publisher: Taylor & Francis
Release Date : 2016-12-01
Retail Design written by Ann Petermans and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-01 with Business & Economics categories.
The late twentieth century saw rapid growth in consumption and the expansion of retailing and services. This was reflected in the number and type of stores and locations, from regional shopping malls and out-of-town superstores to concept and flagship stores. Retail design became an essential part of its success by creating distinctive brands and formats. However, the economic recession in the developed world and competition for consumer goods from the developing world has led to a re-assessment of the growth-led conventions of the retail industry. In addition, the rapid advance of e-commerce and online shopping has created new challenges for physical stores and the communication and distribution of retail brands. The book will provide students, researchers and practitioners a detailed assessment of retail design, taking a distinctive global approach to place design practice and theory in context. Chapters are devoted to key issues in the visual and structural contribution of design to retail brands and format development, and to the role of design in communication. In the course of the book, the authors engage with problems of convergence between retailing and other services and between the physical and virtual worlds, and also changing patterns of use, re-use and ownership of retail spaces and buildings. Retail Design concerns designers and organisations but also defines its broader contribution to society, culture and economy.
Brand Spaces
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Author : Robert Klanten
language : en
Publisher: Die Gestalten Verlag
Release Date : 2013
Brand Spaces written by Robert Klanten and has been published by Die Gestalten Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Architecture categories.
Brand Spaces shows how trailblazers are creating branded worlds, event locations, flagship stores, and pop-up shops to continually surprise and inspire their target audiences. In the first part of the book, decision makers from global brands such as Camper, Aesop, Freitag, Gaggenau, and Nokia share their concepts and strategies. The second part of Brand Spaces offers a cutting-edge showcase of international trends in interior design for stores.
Brand Addiction
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Author : Shaoqiang Wang
language : en
Publisher: Edizioni Flamant
Release Date : 2018
Brand Addiction written by Shaoqiang Wang and has been published by Edizioni Flamant this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Design categories.
Brand Addiction is a compilation of complete visual identity systems designed for fashion shops.
Basics Interior Design 01 Retail Design
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Author : Lynne Mesher
language : en
Publisher: AVA Publishing
Release Date : 2010-08-26
Basics Interior Design 01 Retail Design written by Lynne Mesher and has been published by AVA Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-26 with Architecture categories.
Retail Design.
Multi Channel Marketing Branding And Retail Design
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Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2016-12-05
Multi Channel Marketing Branding And Retail Design written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-05 with Business & Economics categories.
This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.
Shopping Architecture
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Author : Josep María Minguet
language : en
Publisher:
Release Date : 2013
Shopping Architecture written by Josep María Minguet and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Store decoration categories.
Filled with full-colour photographs, this book showcases the work of some of the most innovative and exciting designers and architects working in the field of retail space design. Each featured project highlights how design and architecture can be used to create brand identity, emotional impact, and a memorable shopping experience.