Branding Beauty Decoding The Design Language In Powerfully Visual Brand Identity
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Branding Beauty Decoding The Design Language In Powerfully Visual Brand Identity
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Author : Zoe Grace Simmons
language : en
Publisher: Raghava Appikatla
Release Date :
Branding Beauty Decoding The Design Language In Powerfully Visual Brand Identity written by Zoe Grace Simmons and has been published by Raghava Appikatla this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
This captivating book immerses readers in the awe-inspiring world of design, delving into the secrets behind crafting a brand identity that captivates attention and exudes beauty. Through captivating storytelling and thought-provoking analysis, this book unveils the hidden language of visual brand identities. It unravels the intricate techniques and principles employed by top-notch designers, shedding light on the genius behind their creations. Readers are taken on a transformative journey, learning to decipher the subtle cues and intentional design decisions that amplify a brand's appeal. With stunning visuals and expert perspectives, Branding Beauty offers an engaging insight into the strategic thinking and artistic processes that go into creating evocative brand identities. Deconstructing renowned examples and dissecting every element, this book provides an invaluable framework for understanding how design language is used to convey sophistication, emotion, and clarity within a brand. Furthermore, this book bridges the gap between the elusive world of design and practical implementation. It offers guidance to business owners, marketers, and designers seeking to harness the power of visual communication within their branding efforts. By decoding the core principles of design language, readers gain the tools to effectively collaborate with creative professionals, ensuring their brand's image is communicated precisely and powerfully. Branding Beauty is a must-read for anyone passionate about design, branding, and the art of visual storytelling. Whether you are an aspiring designer or a business professional aiming to elevate your brand's visual presence, this book will inspire and educate, empowering you to harness the immense power of design language and create captivating brand identities.
Packaging The Brand
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Author : Gavin Ambrose
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-07
Packaging The Brand written by Gavin Ambrose and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-07 with Design categories.
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
Brand New Justice
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Author : Simon Anholt
language : en
Publisher: Routledge
Release Date : 2006-08-11
Brand New Justice written by Simon Anholt and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-11 with Business & Economics categories.
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged. Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and then selling the branded product on to the end-user at a hugely inflated price. The use of sophisticated global media techniques alongside a range of creative marketing activities are the lynchpins of this process. Applying his observations on economic history and the development and impact of global marketing, Anholt presents a cogent plan for developing nations to benefit from globalization. So long the helpless victim of capitalist trading systems, he shows that they can cross the divide and graduate from supplier nation to producer nation. Branding native produce on a global scale, making a commercial virtue out of perceived authenticity and otherness and fully capitalising on the 'last mile' benefits are key to this graduation and fundamental to forging a new global economic balance. Anholt argues with a forceful logic, but also backs his hypothesis with enticing glimpses of this process actually beginning to take place. Examining activities in India, Thailand, Russia and Africa among others, he shows the risks, challenges and pressures inherent in 'turning the tide', but above all he demonstrates the very real possibility of enlightened capitalism working as a force for good in global terms.
Graphic Design Theory
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Author : Helen Armstrong
language : en
Publisher: Chronicle Books
Release Date : 2009-03-11
Graphic Design Theory written by Helen Armstrong and has been published by Chronicle Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-11 with Architecture categories.
Graphic Design Theory presents groundbreaking, primary texts from the most important historical and contemporary design thinkers. From Aleksandr Rodchenko’s "Who We Are: Manifesto of the Constructivist Group" to Kenya Hara’s "Computer Technology and Design," this essential volume provides the necessary foundation for contemporary critical vocabulary and thought. Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated.
The Vignelli Canon
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Author : Massimo Vignelli
language : en
Publisher: Lars Müller Publishers
Release Date : 2010
The Vignelli Canon written by Massimo Vignelli and has been published by Lars Müller Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Commercial art categories.
An important manual for young designers from Italian modernist Massimo Vignelli The famous Italian designer Massimo Vignelli allows us a glimpse of his understanding of good design in this book, its rules and criteria. He uses numerous examples to convey applications in practice - from product design via signaletics and graphic design to Corporate Design. By doing this he is making an important manual available to young designers that in its clarity both in terms of subject matter and visually is entirely committed to Vignelli's modern design.
Brand Gender
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Author : Theo Lieven
language : en
Publisher: Springer
Release Date : 2017-10-06
Brand Gender written by Theo Lieven and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-06 with Business & Economics categories.
This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.
Experiential Marketing
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Author : Shaz Smilansky
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-02-03
Experiential Marketing written by Shaz Smilansky and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-03 with Business & Economics categories.
Consumers are constantly inundated with repetitive traditional advertising messages, bombarding their lives, interrupting their TV shows and generally getting in the way. The consumer does not feel any real emotional connection with these brands, and if they do buy, it is simply because the brand that shouted the loudest got their attention. This outdated approach to marketing communications is dying, and fast. Brands are realising that to secure the lifetime value of their customers by gaining true customer loyalty, they must give something back. The relationships between brands and their target audiences are being revolutionized. Experiential Marketing looks at the new experiential marketing era, which focuses on giving target audiences a fabulous brand-relevant customer experience that adds value to their lives. Experiential marketing is made up of live brand experiences - two way communications between consumers and brands, which are designed to bring brand personalities to life. This book demonstrates how experiential marketing fits in with the current marketing climate, and how to go about planning, activating and evaluating it for best results. This is essential reading for both advertising and marketing practitioners, and marketing students.
Design Dictionary
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Author : Michael Erlhoff
language : de
Publisher: Walter de Gruyter
Release Date : 2007-12-07
Design Dictionary written by Michael Erlhoff and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-12-07 with Design categories.
This dictionary provides a stimulating and categorical foundation for a serious international discourse on design. It is a handbook for everyone concerned with design in career or education, who is interested in it, enjoys it, and wishes to understand it. 110 authors from Japan, Austria, England, Germany, Australia, Switzerland, the Netherlands, the United States, and elsewhere have written original articles for this design dictionary. Their cultural differences provide perspectives for a shared understanding of central design categories and communicating about design. The volume includes both the terms in use in current discussions, some of which are still relatively new, as well as classics of design discourse. A practical book, both scholarly and ideal for browsing and reading at leisure.
Signs And Symbols
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Author : Adrian Frutiger
language : en
Publisher:
Release Date : 1998
Signs And Symbols written by Adrian Frutiger and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Literary Criticism categories.
Discusses the elements of a sign, and looks at pictograms, alphabets, calligraphy, monograms, text type, numerical signs, symbols, and trademarks.
Logotype
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Author : Michael Evamy
language : en
Publisher: Laurence King Publishing
Release Date : 2012-09-24
Logotype written by Michael Evamy and has been published by Laurence King Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-24 with Design categories.
Logotype is the definitive modern collection of logotypes, monograms and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype is truly international, and features the world’s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.