Understanding Color An Introduction For Designers
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Understanding Color
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Author : Linda Holtzschue
language : en
Publisher: John Wiley & Sons
Release Date : 2012-01-06
Understanding Color written by Linda Holtzschue and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-06 with Design categories.
Make Sound Color Choices Now in an updated Fourth Edition, Understanding Color helps you connect the dots between your emotional, intuitive responses to color and the theories that explain them. From this authoritative and easy-to-follow resource, you'll learn how to use color more comfortably, creatively, and effectively than ever before. Take your work to the next level by exploring how different light sources affect color rendition, how placement changes color, how to avoid costly color mistakes, and how to resolve the color problems that frequently confront design professionals. This edition is full of powerful new features that reflect the latest issues in color and design, including: Expanded and revised content in nearly 35% of the book. Coverage of a broad range of design disciplines. Ideas from the major color theorists that reinforce content, rather than emphasizing what is correct or incorrect. Discussion of color created by traditional media and digital design, and the issues that arise when design moves from one medium to another. Innovative coverage of color marketing issues. Helpful tips for using color in the working environment. An online workbook with valuable exercises that reinforce color concepts. Understanding Color, Fourth Edition is an unparalleled source of authoritative information and practical solutions for students and professionals in all fields of design.
Understanding Color An Introduction For Designers
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Author : Linda Holtzschue
language : en
Publisher: John Wiley & Sons
Release Date : 2025-05-06
Understanding Color An Introduction For Designers written by Linda Holtzschue and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-06 with Design categories.
Today's business world relies on effective use of color to promote its products, both tangible goods and images. Understanding Color has long stood as an indispensable introduction to the effective use of color for design applications, with detailed treatment of the language, psychology, cultural associations, core concepts of color and much more. Reorganized and updated to reflect the needs of today's courses in color and design, it introduces a new generation of artists and designers to the fundamental concepts of color and how to use them. Detailed treatment of color illusions and special effects Coverage of the impact of new light sources on color perception Explanation of different digital display modes in presenting color A companion website including a downloadable workbook From theory and practical implementation to business and marketing aspects, Understanding Color is ideal for students and instructors in schools of art and design.
Understanding Color
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Author : Linda Holtzschue
language : en
Publisher: John Wiley & Sons
Release Date : 2017-01-30
Understanding Color written by Linda Holtzschue and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-01-30 with Design categories.
THE PERCEPTION, UNDERSTANDING, AND USES OF COLOR—EXPANDED AND REFRESHED Understanding Color is an essential resource for those needing to become proficient in color for business applications. The peerless treatment of this critical subject is beautifully illustrated with real-world examples. Designers have turned to this guide for nearly a generation for its authoritative and accessible instruction. The knowledge contained in this book sets you apart from other designers by enabling you to: Contribute more effectively to discussions on color harmony, complete with a vocabulary that enables in-depth understanding of hue, value, and saturation Apply the most-up-to-date information on digital color to your projects Address issues involved when colors must be translated from one medium to another Troubleshoot and overcome today's most common challenges of working with color Full-color images showcase real design examples and a companion website features a digital workbook for reinforcing color concepts. From theory and practical implementation to the business and marketing aspects, Understanding Color helps you gain a deep and discriminating awareness of color.
The Non Designer S Design Book
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Author : Robin Williams
language : en
Publisher: Peachpit Press
Release Date : 2014-11-20
The Non Designer S Design Book written by Robin Williams and has been published by Peachpit Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-20 with Art categories.
For nearly 20 years, designers and non-designers alike have been introduced to the fundamental principles of great design by author Robin Williams. Through her straightforward and light-hearted style, Robin has taught hundreds of thousands of people how to make their designs look professional using four surprisingly simple principles. Now in its fourth edition, The Non-Designer’s Design Book offers even more practical design advice, including a new chapter on the fundamentals of typography, more quizzes and exercises to train your Designer Eye, updated projects for you to try, and new visual and typographic examples to inspire your creativity. Whether you’re a Mac user or a Windows user, a type novice, or an aspiring graphic designer, you will find the instruction and inspiration to approach any design project with confidence. THIS ESSENTIAL GUIDE TO DESIGN WILL TEACH YOU The four principles of design that underlie every design project How to design with color How to design with type How to combine typefaces for maximum effect How to see and think like a professional designer Specific tips on designing newsletters, brochures, flyers, and other projects
Colour Design
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Author : Janet Best
language : en
Publisher: Woodhead Publishing
Release Date : 2017-06-08
Colour Design written by Janet Best and has been published by Woodhead Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-08 with Technology & Engineering categories.
Colour Design: Theories and Applications, Second Edition, provides information on a broad spectrum of colour subjects written by seasoned industry professionals and academics. It is a multidisciplinary book that addresses the use of colour across a range of industries, with a particular focus on textile colouration. Part One deals with the human visual system, colour perception and colour psychology, while Part Two focuses on the practical application of colour in design, including specifically in textiles and fashion. Part Three covers cultural and historical aspects of colour, as well as recent developments, addressing areas such as dyes and pigments, architecture, colour theory, virtual reality games, colour printing, website development, and sustainability. This revised, expanded, and updated edition reflects recent technological developments, and new industry priorities. Bringing together the science of colouration and the more artistic elements of design, this book supports students, academics, and industry professionals in developing a deep knowledge of colour use. It will also be an important reference for those involved in textile dyeing, design and manufacture. - Provides a comprehensive review of the issues surrounding the use of color in textiles - Discusses the application of color across a wide range of industries, supporting interdisciplinary knowledge and research - Offers a revised, expanded, and updated look that reflects the rise of new technology and industry priorities
Communications Writing And Design
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Author : John DiMarco
language : en
Publisher: John Wiley & Sons
Release Date : 2017-03-21
Communications Writing And Design written by John DiMarco and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-21 with Design categories.
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors
1st International Congress And Exhibition On Sustainability In Music Art Textile And Fashion Icesmatf 2023 January 26 27 Madrid Spain Proceedings Book
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Author : Italo Jose de Medeiros Dantas
language : en
Publisher: GLOBAL ACADEMY YAYINCILIK VE DANIŞMANLIK HİZMETLERİ SANAYİ TİCARET LİMİTED ŞİRKETİ
Release Date : 2023-01-31
1st International Congress And Exhibition On Sustainability In Music Art Textile And Fashion Icesmatf 2023 January 26 27 Madrid Spain Proceedings Book written by Italo Jose de Medeiros Dantas and has been published by GLOBAL ACADEMY YAYINCILIK VE DANIŞMANLIK HİZMETLERİ SANAYİ TİCARET LİMİTED ŞİRKETİ this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-31 with Antiques & Collectibles categories.
Editor Assoc. Prof. Shajara Ul DURAR ISBN: 978-625-8284-28-7 Publishing Date: 31.01.2023 Global Academy Publishing House
Textile And Clothing Design Technology
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Author : Tom Cassidy
language : en
Publisher: CRC Press
Release Date : 2017-11-15
Textile And Clothing Design Technology written by Tom Cassidy and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-15 with Technology & Engineering categories.
In the textile industry, there is a pressing need for people who can facilitate the translation of creative solutions from designers into manufacturing language and data. The design technologist has to understand the elements and principles employed by designers and how these change for various textile media. One must also have a good understanding of the processes, materials and products for which the textile designer is required to produce creative solutions. This book will be for designers wishing to improve their technological knowledge, technologists wishing to understand the design process, and anyone else who seeks to work at this design-technology interface. Key Features: • Provides a comprehensive information about textile production, apparel production and the design aspects of both textile and apparel production. • Fills the traditional gap between design and manufacture changing with advanced technologies. • Includes brief summary of spinning, weaving, chemical processing and garmenting. • Facilitates translation of creative solutions from designers into manufacturing language and data. • Covers set of workshop activities.
Visual Language For Designers
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Author : Connie Malamed
language : en
Publisher: Fair Winds Press
Release Date : 2011-10
Visual Language For Designers written by Connie Malamed and has been published by Fair Winds Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10 with Art categories.
Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Visual Language for Designers includes: —How to organize graphics for quick perception —How to direct the eyes to essential information —How to use visual shorthand for efficient communication —How to make abstract ideas concrete —How to best express visual complexity —How to charge a graphic with energy and emotion
Services Marketing People Technology Strategy Ninth Edition
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Author : Jochen Wirtz
language : en
Publisher: World Scientific
Release Date : 2021-10-15
Services Marketing People Technology Strategy Ninth Edition written by Jochen Wirtz and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-15 with Business & Economics categories.
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.