Understanding Digital Events
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Understanding Digital Events
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Author : David Kreps
language : en
Publisher: Routledge
Release Date : 2019-05-10
Understanding Digital Events written by David Kreps and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-10 with Social Science categories.
This book introduces an events-based approach to understanding digital experience. Focusing on the event-ontologies of Bergson and Whitehead’s process metaphysics, it explores subjective experience and objective reality as unified ‘events’ in the form of concrete slabs of existence. Such slabs are temporally defined by a term or period, in which all physical-chemical processes and personal subjective experience are included. Bringing together insights from a range of different specialisms, it urges us to consider a science of nature that includes both physical and non-physical realities and, from this ontological position, draws on philosophy, media, and user experience practice to provide a new account of the technological or virtual world of today. An examination of the manner in which process philosophy may be applied to contemporary digital experience, this volume will appeal to scholars of philosophy, science and technology studies and information systems.
Understanding Digital Games
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Author : Jason Rutter
language : en
Publisher: SAGE
Release Date : 2006-04-20
Understanding Digital Games written by Jason Rutter and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-20 with Language Arts & Disciplines categories.
There are an increasing number of courses on digital games and gaming, following the rise in the popularity of games themselves. Amongst these practical courses, there are now theoretical courses appearing on gaming on media, film and cultural studies degree programmes. The aim of this book is to satisfy the need for a single accessible textbook which offers a broad introductions to the range of literatures and approaches currently contributing to digital game research. Each of the chapters will outline key theoretical perspectives, theorists and literatures to demonstrate their relevance to, and use in, the study of digital games.
Understanding Digital Societies
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Author : Jessamy Perriam
language : en
Publisher: SAGE
Release Date : 2021-03-24
Understanding Digital Societies written by Jessamy Perriam and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-24 with Social Science categories.
Understanding Digital Societies provides a framework for understanding our changing, technologically shaped society and how sociology can help us make sense of it. You will be introduced to core sociological ideas and texts along with exciting global examples that shed light on how we can use sociology to understand the world around us. This innovative, new textbook: Provides unique insights into using theory to help explain the prevalence of digital objects in everyday interactions. Explores crucial relationships between humans, machines and emerging AI technologies. Discusses thought-provoking contemporary issues such as the uses and abuses of technologies in local and global communities. Understanding Digital Societies is a must-read for students of digital sociology, sociology of media, digital media and society, and other related fields.
Understanding Digital Racism
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Author : Sanjay Sharma
language : en
Publisher: Bloomsbury Publishing PLC
Release Date : 2023-11-13
Understanding Digital Racism written by Sanjay Sharma and has been published by Bloomsbury Publishing PLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-13 with Social Science categories.
Digital technologies are proliferating and transforming racism, complicating our understanding, and making contemporary racism increasingly harder to challenge. Digital racism takes many forms, such as viral memes circulating via social media platforms; the swarming of networked users targeting people of colour; hidden algorithmic classification and sorting; and the racial profiling of policing and surveillance systems. The variance and complexity of technologically mediated racisms begs the question of whether adequate attention has been paid to digital processes and environments through which race materializes. Understanding Digital Racism analyzes the digital realm as a race-making technology, by exploring the rise, dissemination, and evolution of contemporary racism. Sanjay Sharma offers an innovative approach for understanding how racism-as informational and im/material post-racial phenomena-is manifested and remade through digital technologies. Digital racism is grasped through foregrounding the sociotechnical entanglements of racism and digital technologies. An analysis of networked relations, information flows, subjectivation and affects are critical to addressing the production of digital racism.
Understanding Digital Marketing
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Author : Dishek J. Mankad
language : en
Publisher: BPB Publications
Release Date : 2019-09-18
Understanding Digital Marketing written by Dishek J. Mankad and has been published by BPB Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-18 with Business & Economics categories.
Basic guide to learn digital media platform DESCRIPTION The book discusses various digital media and analyses how the field of marketing can benefit from them. This book is divided into 15 chapters. The Chapters includes, marketing in the Digital Era, starts with an overview of e-marketing followed by the online marketing mix in the digital framework. It then discusses the role of the online consumer followed by CRM strategies that organizations can use with the help of the digital medium to retain and grow customer relationship. Business Drivers in the Virtual World, deals with the realm of social media followed by online branding, building traffic, Web business models, and e-commerce. Ê Online Tools for Marketing, deals with various Web tools for building consumer engagement, content management, campaign management, consumer segmentation, and building market influence. The Contemporary Digital Revolution deals with the world of online co-creation communities and offers in-depth discussion on Social Media marketing, Email Marketing, Online advertising. Apart from that it also includes how to generate the lead for you business, how to perform the mobile web marketing, how to affiliate marketing. What is Ad Sense and how it is worked how to get approved form ad sense. Introductory part of The Web Analytical Tools. As a Manager any one must aware with the creation of the strategy. So, for that I also add the how to create the digital marketing strategy. Finally, The Freelancer work, how to earn money with digital marketing by doing work as a freelancer.Ê Numerous examples, exhibits, and illustrations have been included to help students assimilate the concepts better. KEY FEATURES Learn the concept of marketing in the Digital Era Understand the role of the online consumer followed by CRM strategies which organizations can use with the help of the digital medium Know the Online Tools for Marketing, various Web tools for building consumer engagement Book explains steps to generate the lead for your business WHAT WILL YOU LEARN Basic concepts of Digital Marketing Website Planning & Creation, Search Engine Optimization(SEO) PPC Advertising With Google & Optimization Google Analytics WHO THIS BOOK IS FOR Digital Marketing is designed as a textbook for management students specialising in marketing. Table of Contents 1. Digital Marketing : An Overview 2. Website Planning & Creation 3. Search Engine Optimization(SEO) 4. PPC Advertising With Google & Optimization 5. Google Analytics 6. Social Media Marketing 7. E Ð Mail Marketing 8. Online Advertising 9. Lead Generation For Business 10. Mobile Web Marketing 11. Affiliate Marketing 12. Google Adsense & Blogging 13. Digital Marketing Ð The Web Analytics 14. Creating Digital Marketing Strategy 15. Marketing Money As Freelancer
Understanding Digital Technologies And Young Children
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Author : Susanne Garvis
language : en
Publisher: Routledge
Release Date : 2015-09-08
Understanding Digital Technologies And Young Children written by Susanne Garvis and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-08 with Education categories.
Understanding Digital Technologies and Young Children explores the possibilities digital technology brings to enhance the learning and developmental needs of young children. Globally, the role of technology is an increasingly important part of everyday life. In many early childhood education frameworks and curricula around the world, there is an expectation that children are developing skills to become effective communicators and are using digital technology to investigate their ideas and represent their thinking. This means that educators throughout the world are expected to actively enhance children’s learning in ways that provide learning experiences with technology that are balanced and purposeful to allow the transformation of traditional authentic learning experiences. Digital technologies can be used to explore, manipulate, discover, play and interact with real and imaginative worlds to allow active meaning making. With a wide range of expert contributors, this book provides a comprehensive examination of the current research on technology and young children and the importance of engagement for learning. This approach encourages the reader to rethink the possibilities and potential of digital technologies for learning in the early years, especially in the years before formal schooling when children might be attending early childhood settings. This will be a valuable reference for anyone looking for an international perspective on digital technology and young children, and is particularly aimed at current and future teachers.
Understanding Digital Marketing
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Author : Damian Ryan
language : en
Publisher: Kogan Page Publishers
Release Date : 2016-11-03
Understanding Digital Marketing written by Damian Ryan and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-03 with Business & Economics categories.
Understand the fundamentals of digital marketing and enhance your digital marketing practice with the new edition of this essential guide, now one of the bestselling books in the industry and required reading for more than 100 universities and colleges, including Harvard University and the Chartered Institute of Marketing. The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to digital marketing, the rules of new media and understanding the behaviours of the new generation of digital consumers. Thoroughly revised, this fourth edition features more information, fresh examples and case studies, and in-depth insider accounts of the latest developments in the industry from internationally recognized brands and digital marketing campaigns. Clear, informative and entertaining, this book covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies, making it essential reading for both practitioners and students alike. Online resources include bonus chapters, contributor views, and case studies on Kwik Fit, Battersea Dogs Home and Yves Saint Laurent.
Advancing Information Systems Theories
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Author : Nik Rushdi Hassan
language : en
Publisher: Springer Nature
Release Date : 2021-03-21
Advancing Information Systems Theories written by Nik Rushdi Hassan and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-21 with Computers categories.
The information systems (IS) field represents a multidisciplinary area that links the rapidly changing technology of information (or communications and information technology, ICT) to the business and social environment. Despite the potential that the IS field has to develop its own native theories to address current issues involving ICT it has consistently borrowed theories from its “reference disciplines,” often uncritically, to legitimize its research. This volume is the first of a series intended to advance IS research beyond this form of borrowed legitimization and derivative research towards fresh and original research that naturally comes from its own theories. It is inconceivable for a field so relevant to the era of the hyper-connected society, disruptive technologies, big data, social media, "fake news" and the weaponization of information to not be brimming with its own theories. The first step in reaching the goal of developing native IS theories is to reach an agreement on the need for theory (its rationale) and its role as the most distinctive product of human intellectual activity. This volume addresses what theories are, why bother with theories and the process of theorizing itself because the process of developing theories cannot be divorced from the product of that process. It will lay out a research agenda for decades to come and will be invaluable reading for any academic in the IS field and related disciplines concerned with information, systems, technology and their management.
Transitioning To Virtual And Hybrid Events
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Author : Ben Chodor
language : en
Publisher: John Wiley & Sons
Release Date : 2020-09-09
Transitioning To Virtual And Hybrid Events written by Ben Chodor and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-09 with Business & Economics categories.
Creating virtual events is not as simple as moving the same content online — learn how to immediately leverage virtual solutions for effective in-person online events As the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world population, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations are scrambling to create virtual meetings and events to address important time-sensitive issues. Transitioning to Virtual and Hybrid Events explains everything an event host needs to know about going virtual, from understanding the new audience, to adapting content to the new medium, to marketing effectively, and much more. Author Ben Chodor, president of Intrado Digital Media, provides expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars for companies of all sizes and across all industries. Packed with detailed tutorials, real-world case studies, illustrative examples, and highly useful checklists, this comprehensive resource provides step-by-step guidance on: Planning, creating, and implementing a digital event Choosing between a stream, a webcast, or a hybrid event Evaluating different technological solutions Producing compelling virtual content for a variety of scenarios Effectively promoting online events Meeting the needs of a diverse and global audience Transitioning to Virtual and Hybrid Events is an indispensable instruction manual for anyone tasked with enhancing their organization’s continuity plans, enabling their employee base to work remotely, or creating any type of virtual solution to meet this urgent crisis.
Understanding The Basic Dynamics Of Organizing
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Author : Peter Peverelli
language : en
Publisher: Eburon Uitgeverij B.V.
Release Date : 2010
Understanding The Basic Dynamics Of Organizing written by Peter Peverelli and has been published by Eburon Uitgeverij B.V. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Organisationsteori categories.
Organisation theory is a theoretical field of study distinct from more practical fields such as general management, organisational behaviour and human resource management. It is a basic science studying the ways human actors organise themselves into groups with various degrees of complexity. Organisation theory is not the study of organisations. Groups of actors referred to as 'organisations' in everyday parlance only constitute one part of the groups introduced in this text. Organisation theory is, therefore, a necessary tool not only for students of business administration, but also for those of a wide range of other academic fields, including sociology, cultural anthropology, public administration, education and philosophy.