Understanding Media And Culture
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Understanding Media And Culture
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Author :
language : en
Publisher:
Release Date : 2016
Understanding Media And Culture written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Economics categories.
Understanding Media and Culture: An Introduction to Mass Communication is adapted from a work produced by a publisher who has requested that they and the original author not receive attribution. This adapted edition is produced by the University of Minnesota Libraries Publishing through the eLearning Support Initiative. Though the publisher has requested that they and the original author not receive attribution, this adapted edition reproduces all original text and sections of the book, except for publisher and author name attribution. According to the author, the world did not need another introductory text in mass communication. But the world did need another kind of introductory text in mass communication, and that is how Understanding Media and Culture: An Introduction to Mass Communication was birthed. The only question was: What would be the purpose of another introductory mass communication text? Understanding Media and Culture: An Introduction to Mass Communication was written to squarely emphasize media technology. Jack believes that an introduction to mass communication text should be a compelling, historical narrative sketching the *ongoing evolution* of media technology and how that technology shapes and is shaped by culture? and that is what he set out to deliver with his new textbook. Today?s students are immersed in media technology. They live in a world of cell phones, smart phones, video games, iPods, laptops, Facebook, Twitter, FourSquare and more. They fully expect that new technology will be developed tomorrow. Yet students often lack an historical perspective on media technology. They lack knowledge of the social, political and economic forces that shape media technology. This is not knowledge for knowledge?s sake. It is knowledge that can help them understand, comprehend, appreciate, anticipate, shape and control media technology. With this focus, Understanding Media and Culture becomes an appropriate title. Indeed, the title has particular significance. Marshall McLuhan?s Understanding Media is a key text in media studies. Written in the 1960s, Understanding Media was the subject of intense debates that continue to this day. Its central message was that the technology of media? not their content? was their most important feature. In a typically pithy phrase, McLuhan said, "The medium is the message." The title, Understanding Media and Culture: An Introduction to Mass Communication, situates the introductory text in a large, engrossing theoretical conversation. The goal is to adopt a textbook that will support and complement your teaching of this course. Jack Lule?s, Understanding Media and Culture: An Introduction to Mass Communication, will support an engaging and interesting course experience for students that will not only show them the powerful social, political and economic forces will affect the future of media technology, but will challenge students to do their part in shaping that future.
Understanding Media Culture
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Author : Jostein Gripsrud
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-07
Understanding Media Culture written by Jostein Gripsrud and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-07 with Business & Economics categories.
The mass media open our private lives to the world around us. They are central to economic, cultural and political processes, through words, images and music. They address us in innumerable genres - from advertising to news journalism, from soap operas to sports coverage, from political debates to feature films and novels. This refreshingly different introduction to media studies offers an understanding of the mass media which is critical but which does not deny the pleasures they offer. Reflecting the trends of today's media and cultural studies courses, it introduces students both to social scientific approaches and those of the humanities and aesthetics. The central debates of media and communication studies are presented, starting from the individual's relation to the mass media and exploring questions of identity, influence and social differences. It then introduces the different methods used in analysing media texts, and concludes with a discussion of the public sphere and democracy, media technology, institutions and production. Each topic is presented in such a way as to encourage the reader to take part in discussions and further work. Understanding Media Culture is written in an engaged and engaging way and offers an invitation to a deeper understanding for anyone interested in the field.
Understanding Social Media
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Author : Sam Hinton
language : en
Publisher: SAGE
Release Date : 2013-06-17
Understanding Social Media written by Sam Hinton and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Social Science categories.
Understanding Social Media provides a critical and timely conceptual toolbox for navigating the evolution and practices of social media. Taking an interdisciplinary and intercultural approach, this book provides a clear and concise explanation of the key concepts but also goes beyond specific brands, sites and practices to show readers how to place social media more critically within the changing media and cultural landscape. As an aid to understanding, key concepts in each chapter are illustrated by case studies to give real-world examples of theory in action. Cutting across the many dimensions of social media, from the political, economic and visual, this book explores the industries, ideologies and cultural practices that are increasingly becoming part of global popular culture. This book is essential reading for students of media studies and cultural studies.
Understanding Media And Culture
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Author :
language : en
Publisher: State University of New York Oer Services
Release Date : 2018-07-24
Understanding Media And Culture written by and has been published by State University of New York Oer Services this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-07-24 with categories.
Understanding Media And Culture
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Author : Jack Lule
language : en
Publisher:
Release Date : 2018
Understanding Media And Culture written by Jack Lule and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Culture categories.
Understanding Media Cultures
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Author : Nick Stevenson
language : en
Publisher: SAGE
Release Date : 2002-04-02
Understanding Media Cultures written by Nick Stevenson and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-04-02 with Social Science categories.
The Second Edition of this book provides a comprehensive overview of the ways in which social theory has attempted to theorize the importance of the media in contemporary society. Understanding Media Cultures is now fully revised and takes account of the recent theoretical developments associated with New Media and Information Society, as well as the audience and the public sphere.
Understanding Media And Culture
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Author : Jack Lule
language : en
Publisher:
Release Date : 2013
Understanding Media And Culture written by Jack Lule and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Culture categories.
"This book's title tells its intent. It is written to help you understand media and culture. The media and culture are so much a part of our days that sometimes it is difficult to step back and appreciate and apprehend their great impact on our lives. The book's title, and the book itself, begin with a focus squarely on media. Think of your typical day. If you are like many people, you wake to a digital alarm clock or perhaps your cell phone. Soon after waking, you likely have a routine that involves some media. Some people immediately check the cell phone for text messages. Others will turn on the computer and check Facebook, email, or websites. Some people read the newspaper. Others listen to music on an iPod or CD. Some people will turn on the television and watch a weather channel, cable news, or Sports Center. Heading to work or class, you may chat on a cell phone or listen to music. Your classes likely employ various types of media from course management software to PowerPoint presentations to DVDs to YouTube. You may return home and relax with video games, television, movies, more Facebook, or music. You connect with friends on campus and beyond with text messages or Facebook. And your day may end as you fall asleep to digital music. Media for most of us are entwined with almost every aspect of life and work. Understanding media will not only help you appreciate the role of media in your life but also help you be a more informed citizen, a more savvy consumer, and a more successful worker. Media influence all those aspects of life as well."--BC Campus website.
Understanding Media In The Digital Age
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Author : Everette E. Dennis
language : en
Publisher:
Release Date : 2010
Understanding Media In The Digital Age written by Everette E. Dennis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Computers categories.
Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.
Understanding Media And Culture
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Author :
language : en
Publisher:
Release Date : 2019-05-15
Understanding Media And Culture written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-05-15 with categories.
Media And Cultural Theory
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Author : James Curran
language : en
Publisher: Routledge
Release Date : 2007-05-07
Media And Cultural Theory written by James Curran and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-05-07 with History categories.
Containing new thinking and original surveys from leading international scholars, this ideal course reader uses contemporary media, film texts and case studies to address key issues and debates within media and cultural studies the world over.