Understanding Singaporeans Values Lifestyles Aspirations And Consumption Behaviors
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Understanding Singaporeans
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Author : Ah Keng Kau
language : en
Publisher: World Scientific
Release Date : 2004
Understanding Singaporeans written by Ah Keng Kau and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Social Science categories.
This book details the findings of a large-scale survey on the values and lifestyles of 1500 Singapore residents in 2001. Semi-structured interviews with elderly and young adult Singaporeans were also conducted. This comprehensive study provides insights into Singaporeans'' value orientations, personal values, aspirations, satisfaction with life and living in Singapore, media habits, leisure activities, Internet usage, how Singaporeans are similar to or differ from one another, etc. Contents: Introduction and Research Methodology; Value Orientations; Personal Values and Life Aspirations; Life Satisfaction; Media Habits; Leisure Activities; Internet Usage and Behavior; Clustering of Singaporeans; Successful Ageing in Singapore; Young Adult Singaporeans. Readership: Policy planners; business strategy developers; undergraduates, graduate students and instructors; general public.
Values And Lifestyles Of Singaporeans
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Author : Ah Keng Kau
language : en
Publisher: Singapore University Press
Release Date : 1991
Values And Lifestyles Of Singaporeans written by Ah Keng Kau and has been published by Singapore University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Consumers' preferences categories.
This publication is the outcome of a major survey conducted between June 1988 and January 1989 on the values and lifestyles of Singaporeans aged 1540. It contains detailed information on 2,000 respondents profiled by age, race, religion and income, covering areas such as values and personalities; life aspirations; leisure activities, buying behaviour; and media and reading habits. Also included as appendices are extensive statistical data that should be of particular interest to marketers for strategic planning, and academics using them as data source for further research.
Wellbeing Of Singaporeans The Values Lifestyles Satisfaction And Quality Of Life
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Author : Siok Kuan Tambyah
language : en
Publisher: World Scientific
Release Date : 2009-08-14
Wellbeing Of Singaporeans The Values Lifestyles Satisfaction And Quality Of Life written by Siok Kuan Tambyah and has been published by World Scientific this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-08-14 with Social Science categories.
This book is part of the authors' continuing research on quality of life issues in Singapore. It builds on past research into the values and lifestyles of Singaporeans and focuses on their well-being. In addition, the findings of the 2006 Asia Barometer Survey (for Singaporean respondents) are presented; revealing comprehensive insights into their values, lifestyles, priorities in life, worries, life satisfaction, quality of life, etc. Selective comparisons are also made with the other East Asian countries covered in the same survey, namely, China, Japan, South Korea, Taiwan and Vietnam.
Happiness And Wellbeing
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Author : Siok Kuan Tambyah
language : en
Publisher: Routledge
Release Date : 2013
Happiness And Wellbeing written by Siok Kuan Tambyah and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Wellbeing of Singaporeans: The Values, Lifestyles, Satisfaction and Quality of Life, Tan Soo Jiuan, Kau Ah Keng, Tambyah Siok Kuan (World Scientific Press, 2009) £38.00
Consumer Social Values
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Author : Eda Gurel-Atay
language : en
Publisher: Routledge
Release Date : 2019-04-30
Consumer Social Values written by Eda Gurel-Atay and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-30 with Psychology categories.
Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporates input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among goals; motives; religion and personality; value measurement and values related to specific services and industries. Consumer Social Values is an essential resource for scholars, students, and practitioners of consumer psychology and marketing communications.
Happiness Wellbeing And Society
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Author : Siok Kuan Tambyah
language : en
Publisher: Routledge
Release Date : 2018-03-19
Happiness Wellbeing And Society written by Siok Kuan Tambyah and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-19 with Business & Economics categories.
As Singapore continues to grow as a nation, the happiness and wellbeing of Singaporeans and what matters to them also change. This book conceptualizes and measures the cognitive and affective aspects of subjective wellbeing from multiple perspectives and relates these to important factors such as values, trust, democratic rights, views about politics and the role of the government. Through nationwide surveys using representative samples, including insights from the most recent 2016 Quality of Life (QOL) Survey, this book examines how happiness and subjective wellbeing have evolved over the past 20 years in Singapore. This book is an invaluable resource for those interested in how the study of happiness and wellbeing in Singapore connects with and contributes to the ongoing research and discourse on happiness and wellbeing around the world.
Creating Images And The Psychology Of Marketing Communication
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Author : Lynn R. Kahle
language : en
Publisher: Psychology Press
Release Date : 2006-08-15
Creating Images And The Psychology Of Marketing Communication written by Lynn R. Kahle and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-15 with Business & Economics categories.
This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
Marketplace Lifestyles In An Age Of Social Media Theory And Methods
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Author : Lynn R Kahle
language : en
Publisher: Routledge
Release Date : 2014-12-18
Marketplace Lifestyles In An Age Of Social Media Theory And Methods written by Lynn R Kahle and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area of marketing theory and practice.
The Psychology Of The Asian Consumer
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Author : Bernd Schmitt
language : en
Publisher: Routledge
Release Date : 2015-07-03
The Psychology Of The Asian Consumer written by Bernd Schmitt and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-03 with Business & Economics categories.
Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key concepts of theory and culture and include numerous case studies and practical applications. The book focuses on research summaries that provide readers with important, need-to-know information.
Happiness Across Cultures
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Author : Helaine Selin
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-02-28
Happiness Across Cultures written by Helaine Selin and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-28 with Social Science categories.
Different cultures experience happiness differently. Traditionally, the West is considered materialistic, and happiness is said to come from achievement and acquisition. The East is said to be more people-oriented, where happiness is a result of deep personal interactions. Thus, poor people can be happier in the East than the West, because they are not so concerned with possession and more with society. This book considers happiness and quality of life in non-Western countries and cultures. Its coverage is diverse and spans the breadth of the non-Western world, revealing unique perspectives of happiness and life quality embedded in rich cultural traditions and histories.