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Consumer Social Values

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Consumer Social Values

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Author : Eda Gurel-Atay
language : en
Publisher: Routledge
Release Date : 2019-04-30

Consumer Social Values written by Eda Gurel-Atay and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-30 with Psychology categories.

Social values are central to people’s lives, guiding behaviors, and judgments, and defining who we are. This book advances understanding of consumer social values and their roles in the global marketplace by refining and directing existing knowledge of consumer behaviors. With a diverse set of contributors from different parts of the world, this engaging collection provides a unique examination of social values through cross-cultural research. It incorporates input from researchers with varying academic backgrounds from marketing to psychology and philosophy, and also focuses on a range of methodological approaches including surveys, ethnography, interviews, semantic analysis, and neuroscience. The book introduces innovative concepts and provides comprehensive coverage of several specialized areas, to offer an important contribution to values research and discussion. Key topics include values and choice; means-end chains; relations among goals; motives; religion and personality; value measurement and values related to specific services and industries. Consumer Social Values is an essential resource for scholars, students, and practitioners of consumer psychology and marketing communications.

Consumer Social Values

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Author : Eda Gurel-Atay
language : en
Publisher: Routledge
Release Date : 2019-04-30

Ethical Consumption

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Author : James G. Carrier
language : en
Publisher: Berghahn Books
Release Date : 2012-03-01

Ethical Consumption written by James G. Carrier and has been published by Berghahn Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-01 with Political Science categories.

Increasingly, consumers in North America and Europe see their purchasing as a way to express to the commercial world their concerns about trade justice, the environment and similar issues. This ethical consumption has attracted growing attention in the press and among academics. Extending beyond the growing body of scholarly work on the topic in several ways, this volume focuses primarily on consumers rather than producers and commodity chains. It presents cases from a variety of European countries and is concerned with a wide range of objects and types of ethical consumption, not simply the usual tropical foodstuffs, trade justice and the system of fair trade. Contributors situate ethical consumption within different contexts, from common Western assumptions about economy and society, to the operation of ethical-consumption commerce, to the ways that people’s ethical consumption can affect and be affected by their social situation. By locating consumers and their practices in the social and economic contexts in which they exist and that their ethical consumption affects, this volume presents a compelling interrogation of the rhetoric and assumptions of ethical consumption.

Emotional And Social Value Of Organizations

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Author : Virginia Barba-Sánchez
language : en
Publisher: Frontiers Media SA
Release Date : 2023-01-05

Emotional And Social Value Of Organizations written by Virginia Barba-Sánchez and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-05 with Science categories.

The Psychology Of Values

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Author : Clive Seligman
language : en
Publisher: Psychology Press
Release Date : 2013-05-13

The Psychology Of Values written by Clive Seligman and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-13 with Psychology categories.

The eighth Ontario Symposium brought together an international group of scholars who work in the area of the psychology of values. Among the categories these experts address are the conceptualizations of values, value systems, and value-attitude-behavior relations; methodological issues; the role of values in specific domains, such as prejudice, commitment, and deservingness; and the transmission of values through family, media, and culture. Each chapter in the volume illustrates both the diversity and vitality of research on the psychology of values.

Consumer Psychology In Tourism And Hospitality

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Author : Ying Qu
language : en
Publisher: Frontiers Media SA
Release Date : 2023-06-30

Consumer Psychology In Tourism And Hospitality written by Ying Qu and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-30 with Science categories.

Highlights In Environmental Psychology Pro Environmental Purchase Intent

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Author : Myriam Ertz
language : en
Publisher: Frontiers Media SA
Release Date : 2023-10-05

Highlights In Environmental Psychology Pro Environmental Purchase Intent written by Myriam Ertz and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-05 with Science categories.

Handbook Of Consumer Psychology

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Author : Curtis P. Haugtvedt
language : en
Publisher: Psychology Press
Release Date : 2018-12-07

Handbook Of Consumer Psychology written by Curtis P. Haugtvedt and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-07 with Psychology categories.

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Digital Content Marketing

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Author : Agata Krowinska
language : en
Publisher: Taylor & Francis
Release Date : 2023-11-23

Digital Content Marketing written by Agata Krowinska and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-11-23 with Business & Economics categories.

Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions.

Harnessing The Power Of Social Media And Web Analytics

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Author : Ayanso, Anteneh
language : en
Publisher: IGI Global
Release Date : 2014-02-28

Harnessing The Power Of Social Media And Web Analytics written by Ayanso, Anteneh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-28 with Business & Economics categories.

Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services. Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers’ conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.

Consumer Social Values

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