Harnessing The Power Of Social Media And Web Analytics
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Harnessing The Power Of Social Media And Web Analytics
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Author : Ayanso, Anteneh
language : en
Publisher: IGI Global
Release Date : 2014-02-28
Harnessing The Power Of Social Media And Web Analytics written by Ayanso, Anteneh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-28 with Business & Economics categories.
Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services. Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers’ conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Harnessing The Power Of Social Media And Web Analytics
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Author : Anteneh Ayanso
language : en
Publisher:
Release Date : 2014
Harnessing The Power Of Social Media And Web Analytics written by Anteneh Ayanso and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Internet advertising categories.
Digital Arts And Entertainment Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2014-06-30
Digital Arts And Entertainment Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-30 with Art categories.
In today’s interconnected society, media, including news, entertainment, and social networking, has increasingly shifted to an online, ubiquitous format. Artists and audiences will achieve the greatest successes by utilizing these new digital tools. Digital Arts and Entertainment: Concepts, Methodologies, Tools, and Applications examines the latest research and findings in electronic media, evaluating the staying power of this increasingly popular paradigm along with best practices for those engaged in the field. With chapters on topics ranging from an introduction to online entertainment to the latest advances in digital media, this impressive three-volume reference source will be important to researchers, practitioners, developers, and students of the digital arts.
Social Media And Networking Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2015-07-31
Social Media And Networking Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-31 with Social Science categories.
In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.
Social Media And Web Analytics
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Author : GUPTA, MUKUL
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2025-03-01
Social Media And Web Analytics written by GUPTA, MUKUL and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-01 with Business & Economics categories.
In an era where data drives decisions, the ability to decode insights from social media and web interactions has become a game-changer. ‘Social Media and Web Analytics’ is your essential guide to mastering the art and science of analytics in the digital age. This all-encompassing textbook fills the gap by moving between theory and practice in understanding the importance of analytics and how they have evolved over time. Structured from foundational concepts to advanced methodologies like predictive modelling, machine learning, and network analysis, the readers will get actionable knowledge on every chapter. This textbook illuminates the strategies behind success and what is learned from failure, through real-life examples, step-by-step explanation, and case studies. The book is beneficial to the students of business management, data analysts, marketers, and business managers alike as a source of value and practical application in enhancing strategic decisions, improving customer experience and maximizing organization's digital presence. The book presents a complete roadmap for harnessing analytics power to succeed in measurable terms, preparing its readers for the changing tides in the digital landscape. KEY FEATURES • Connects theory and applications in a systemic way, laying the foundation for analytics. • Introduces predictive modelling, machine learning, and network analysis to the readers, allowing them to acquire advanced skills. • Teaches concepts step-by-step dividing this complex subject into smaller key areas. • Offers real-life examples to illustrate how analytics is applied in different contexts. • Showcases real-world case studies featuring success and failure stories from different industries to enrich students’ learning experience. • Provides pragmatic marketing, product development, PR and customer support solutions for actionable knowledge. • Focuses on making rational, data-driven decisions to achieve ideal digital presence and influence. TARGET AUDIENCE • BBA • MBA (Marketing/Analytics) • B.Sc. Computer Science (DSE)
Cases On Strategic Social Media Utilization In The Nonprofit Sector
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Author : Asencio, Hugo
language : en
Publisher: IGI Global
Release Date : 2015-02-28
Cases On Strategic Social Media Utilization In The Nonprofit Sector written by Asencio, Hugo and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-28 with Business & Economics categories.
Typically utilized by larger corporations, social media marketing and strategy is lacking in small and medium-sized nonprofit organizations. Although these organizations are beginning to incorporate this form of online communication, there is still a need to understand the best practices and proper tools to enhance an organization’s presence on the web. Cases on Strategic Social Media Utilization in the Nonprofit Sector brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations. The technologies discussed in this publication provide organizations with the necessary cost-effective tools for fundraising, marketing, and civic engagement. This publication is an essential reference source for practitioners, academicians, researchers, and advanced-level students interested in learning how to effectively use social media technologies in the nonprofit sector.
Social Media And Web Analytics
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Author : Dr. Saroj Kumar
language : en
Publisher: Thakur Publication Private Limited
Release Date : 2025-06-21
Social Media And Web Analytics written by Dr. Saroj Kumar and has been published by Thakur Publication Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-21 with Architecture categories.
MBA, FOURTH SEMESTER According to the New Syllabus of ‘Dr. A.P.J. Abdul Kalam Technical University’ Lucknow
Integrating Social Media Into Business Practice Applications Management And Models
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Author : Lee, In
language : en
Publisher: IGI Global
Release Date : 2014-06-30
Integrating Social Media Into Business Practice Applications Management And Models written by Lee, In and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-30 with Business & Economics categories.
"This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--Provided by publisher.
Marketing And Consumer Behavior Concepts Methodologies Tools And Applications
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Author : Management Association, Information Resources
language : en
Publisher: IGI Global
Release Date : 2014-12-31
Marketing And Consumer Behavior Concepts Methodologies Tools And Applications written by Management Association, Information Resources and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-31 with Business & Economics categories.
As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audience’s reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.