Social Media And Web Analytics
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Harnessing The Power Of Social Media And Web Analytics
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Author : Ayanso, Anteneh
language : en
Publisher: IGI Global
Release Date : 2014-02-28
Harnessing The Power Of Social Media And Web Analytics written by Ayanso, Anteneh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-28 with Business & Economics categories.
Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services. Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers’ conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.
Essentials Of Business Analytics
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Author : Bhimasankaram Pochiraju
language : en
Publisher:
Release Date : 2019
Essentials Of Business Analytics written by Bhimasankaram Pochiraju and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Big data categories.
This comprehensive edited volume is the first of its kind, designed to serve as a textbook for long-duration business analytics programs. It can also be used as a guide to the field by practitioners. The book has contributions from experts in top universities and industry. The editors have taken extreme care to ensure continuity across the chapters. The material is organized into three parts: A) Tools, B) Models and C) Applications. In Part A, the tools used by business analysts are described in detail. In Part B, these tools are applied to construct models used to solve business problems. Part C contains detailed applications in various functional areas of business and several case studies. Supporting material can be found in the appendices that develop the pre-requisites for the main text. Every chapter has a business orientation. Typically, each chapter begins with the description of business problems that are transformed into data questions; and methodology is developed to solve these questions. Data analysis is conducted using widely used software, the output and results are clearly explained at each stage of development. These are finally transformed into a business solution. The companion website provides examples, data sets and sample code for each chapter.
Social Media Analytics Effective Tools For Building Interpreting And Using Metrics
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Author : Marshall Sponder
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-09-02
Social Media Analytics Effective Tools For Building Interpreting And Using Metrics written by Marshall Sponder and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-02 with Business & Economics categories.
Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.” —Paul Holmes, The Holmes Report “Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.” —Ryan Rasmussen, VP Research, Zócalo Group “Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks.” —W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research “Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media.” —Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com About the Book Practically overnight, social media has become a critical tool for every marketing objective—from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you’re applying the right systems and know how to use them. With Social Media Analytics, you’ll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to: Choose the best social media platforms for your needs Set up the right processes to achieve your goals Extract the hidden meaning from all the data you collect Quantify your results and determine ROI Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond “up-to-date” and leads you well into the future—and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years. Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analytics—the most in-depth, forward-looking book on the subject.
Social Media And Web Analytics
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Author : Dr. Saroj Kumar
language : en
Publisher: Thakur Publication Private Limited
Release Date : 2025-06-21
Social Media And Web Analytics written by Dr. Saroj Kumar and has been published by Thakur Publication Private Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-21 with Architecture categories.
MBA, FOURTH SEMESTER According to the New Syllabus of ‘Dr. A.P.J. Abdul Kalam Technical University’ Lucknow
Social Media And Web Analytics
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Author : GUPTA, MUKUL
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2025-03-01
Social Media And Web Analytics written by GUPTA, MUKUL and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-01 with Business & Economics categories.
In an era where data drives decisions, the ability to decode insights from social media and web interactions has become a game-changer. ‘Social Media and Web Analytics’ is your essential guide to mastering the art and science of analytics in the digital age. This all-encompassing textbook fills the gap by moving between theory and practice in understanding the importance of analytics and how they have evolved over time. Structured from foundational concepts to advanced methodologies like predictive modelling, machine learning, and network analysis, the readers will get actionable knowledge on every chapter. This textbook illuminates the strategies behind success and what is learned from failure, through real-life examples, step-by-step explanation, and case studies. The book is beneficial to the students of business management, data analysts, marketers, and business managers alike as a source of value and practical application in enhancing strategic decisions, improving customer experience and maximizing organization's digital presence. The book presents a complete roadmap for harnessing analytics power to succeed in measurable terms, preparing its readers for the changing tides in the digital landscape. KEY FEATURES • Connects theory and applications in a systemic way, laying the foundation for analytics. • Introduces predictive modelling, machine learning, and network analysis to the readers, allowing them to acquire advanced skills. • Teaches concepts step-by-step dividing this complex subject into smaller key areas. • Offers real-life examples to illustrate how analytics is applied in different contexts. • Showcases real-world case studies featuring success and failure stories from different industries to enrich students’ learning experience. • Provides pragmatic marketing, product development, PR and customer support solutions for actionable knowledge. • Focuses on making rational, data-driven decisions to achieve ideal digital presence and influence. TARGET AUDIENCE • BBA • MBA (Marketing/Analytics) • B.Sc. Computer Science (DSE)
Social Media Analytics Effective Tools For Building Interpreting And Using Metrics
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Author : Marshall Sponder
language : en
Publisher: McGraw Hill Professional
Release Date : 2011-07-19
Social Media Analytics Effective Tools For Building Interpreting And Using Metrics written by Marshall Sponder and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-19 with Business & Economics categories.
Align Strategy With Metrics Using Social Monitoring Best Practices “Two or three years from now, every public relations firm that wants to be taken seriously in the C-suite and/or a lead marketing role will have someone like Marshall in its senior leadership ranks, a chief analytics officer responsible for ensuring that account leaders think more deeply about analytics and that thfirm works with the best available outside suppliers to integrate analytics appropriately.” —Paul Holmes, The Holmes Report “Marshall has provided much-needed discipline to our newest marketing frontier—a territory full of outlaws, medicine men, dot com tumbleweeds, and snake oil.” —Ryan Rasmussen, VP Research, Zócalo Group “Marshall Sponder stands apart from the crowd with this work. His case study approach, borne of real-world experience, provides the expert and the amateur alike with bibliography, tools, links, and examples to shortcut the path to bedrock successes. This is a reference work for anyone who wants to explore the potential of social networks.” —W. Reid Cornwell, Ph.D., Chief Scientist, The Center for Internet Research “Marshall is a solutions design genius of unparalleled knowledge and acumen, and when he applies himself to the business of social media, the result is a timely and important commentary on the state of research capabilities for social media.” —Barry Fleming, Director, Analytics & Insights, WCG, and Principal, DharmaBuilt.com About the Book Practically overnight, social media has become a critical tool for every marketing objective—from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there . . . if you’re applying the right systems and know how to use them. With Social Media Analytics, you’ll learn how to get supremely valuable information from this revolutionary new marketing tool. One of the most respected leaders in his field and a pioneer in Web analytics, Marshall Sponder shows how to: Choose the best social media platforms for your needs Set up the right processes to achieve your goals Extract the hidden meaning from all the data you collect Quantify your results and determine ROI Filled with in-depth case studies from a range of industries, along with detailed reviews of several social-monitoring platforms, Social Media Analytics takes you beyond “up-to-date” and leads you well into the future—and far ahead of your competition. You will learn how to use the most sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and much more. Sponder concludes with an insightful look at where the field will likely be going during the next few years. Whether your social media marketing efforts are directed at B2B, B2C, C2C, nonprofit, corporate, or public sector aims, take them to the next step with the techniques, strategies, and methods in Social Media Analytics—the most in-depth, forward-looking book on the subject.
Social Media Analytics And Practical Applications
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Author : Subodha Kumar
language : en
Publisher:
Release Date : 2022
Social Media Analytics And Practical Applications written by Subodha Kumar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Business categories.
"This book provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology. By focusing on the relationship between social media and other technology models, such as wisdom of crowds, healthcare, fintech and blockchain, machine learning methods, and 5G, this book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrate how social media analytics can help firms build transformational strategies and at the same time cope with the challenges that are part of the landscape. The book discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and directly engaging with consumers on social media platforms. By closely reflecting on emerging practices the book shows how to take advantage of recent advancements and how business operations are being revolutionized. Written for academicians and professionals involved in social media and social media analytics"--
Marketing Dynamism Sustainability Things Change Things Stay The Same
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Author : Leroy Robinson, Jr.
language : en
Publisher: Springer
Release Date : 2014-11-05
Marketing Dynamism Sustainability Things Change Things Stay The Same written by Leroy Robinson, Jr. and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-05 with Business & Economics categories.
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2012 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana, entitled Marketing Dynamism & Sustainability: Things Change, Things Stay the Same.
Social Media Analytics Strategy
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Author : Alex Gonçalves
language : en
Publisher: Apress
Release Date : 2017-11-12
Social Media Analytics Strategy written by Alex Gonçalves and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-12 with Computers categories.
This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Comparable books are either too technical for marketers (aimed at software developers) or too basic and do not take strategy into account. They also lack an overview of the entire process around using analytics within a company project. They don’t go into the everyday details and also don’t touch upon common mistakes made by marketers. This book highlights patterns of common challenges experienced by marketers from entry level to directors and C-level executives. Social media analytics are explored and explained using real-world examples and interviews with experienced professionals and founders of social media analytics companies. What You’ll Learn Get a clear view of the available data for social media marketing and how to access all of it Make use of data and information behind social media networks to your favor Know the details of social media analytics tools and platforms so you can use any tool in the market Apply social media analytics to many different real-world use cases Obtain tips from interviews with professional marketers and founders of social media analytics platforms Understand where social media is heading, and what to expect in the future Who This Book Is For Marketing professionals, social media marketing specialists, analysts up to directors and C-level executives, marketing students, and teachers of social media analytics/social media marketing
Social Media Analytics
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Author : Matt Ganis
language : en
Publisher:
Release Date : 2016
Social Media Analytics written by Matt Ganis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Business categories.
This is a complete insider's guide for all executives and marketing analysts who want to answer mission-critical questions and maximize the business value of their social media data. The authors offer thorough and practical coverage of the entire process: identifying the right unstructured data, analyzing it, and interpreting and acting on the knowledge you gain. Their expert guidance, practical tools, and detailed examples will help you learn more from all your social media conversations, and avoid pitfalls that can lead to costly mistakes. --