Social Media Analytics And Practical Applications
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Social Media Analytics And Practical Applications
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Author : Subodha Kumar
language : en
Publisher: CRC Press
Release Date : 2021-12-30
Social Media Analytics And Practical Applications written by Subodha Kumar and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-30 with Business & Economics categories.
Social Media Analytics and Practical Applications: The Change to the Competition Landscape provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology. By focusing on the relationship between social media and other technology models, such as wisdom of crowds, healthcare, fintech and blockchain, machine learning methods, and 5G, this book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrate how social media analytics can help firms build transformational strategies and at the same time cope with the challenges that are part of the landscape. The book discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and directly engaging with consumers on social media platforms. By closely reflecting on emerging practices, the book shows how to take advantage of recent advancements and how business operations are being revolutionized. Social Media Analytics and Practical Applications is written for academicians and professionals involved in social media and social media analytics.
Social Media Analytics And Practical Applications
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Author : Subodha Kumar
language : en
Publisher:
Release Date : 2022
Social Media Analytics And Practical Applications written by Subodha Kumar and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Business categories.
"This book provides a framework that allows you to understand and analyze the impact of social media in various industries. It illustrates how social media analytics can help firms build transformational strategies and cope with the challenges of social media technology. By focusing on the relationship between social media and other technology models, such as wisdom of crowds, healthcare, fintech and blockchain, machine learning methods, and 5G, this book is able to provide applications used to understand and analyze the impact of social media. Various industries are called out and illustrate how social media analytics can help firms build transformational strategies and at the same time cope with the challenges that are part of the landscape. The book discusses how social media is a driving force in shaping consumer behavior and spurring innovations by embracing and directly engaging with consumers on social media platforms. By closely reflecting on emerging practices the book shows how to take advantage of recent advancements and how business operations are being revolutionized. Written for academicians and professionals involved in social media and social media analytics"--
Harnessing The Power Of Social Media And Web Analytics
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Author : Ayanso, Anteneh
language : en
Publisher: IGI Global
Release Date : 2014-02-28
Harnessing The Power Of Social Media And Web Analytics written by Ayanso, Anteneh and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-28 with Business & Economics categories.
Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services. Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers’ conversations about their corporate reputation and brands within online communities. This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.
Strategic Social Media Management
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Author : Karen E. Sutherland
language : en
Publisher: Springer Nature
Release Date : 2024-08-29
Strategic Social Media Management written by Karen E. Sutherland and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-08-29 with Business & Economics categories.
This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management, with international perspectives, AI approaches and tools to enhance the learning experience. Aside from focusing on practical application, the textbook takes readers through the process of strategy development and implementation, ethical and accurate content curation, and strategic content creation. Combining theory and practice, Strategic Social Media Management teaches readers how to take a strategic approach to social media from organisational and business perspectives, and how to measure results. Richly supported by robust and engaging pedagogy and case studies, it integrates public relations, marketing and advertising perspectives, and examines key issues including risk, ethics, privacy, consent, copyright, and crisis management. Reflecting the demands of contemporary practice, advice on self-care is also provided, helping to protect emerging Social Media Managers from the negativity they can experience online. By the end, readers will be able to develop a social media strategy, understand accurate and relevant content curation, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students learning social media strategy, marketing and management at undergraduate level. It is also essential reading for business owners, marketing, public relations, advertising and communications professionals looking to hone their social media skills. The first edition of this textbook won a Book Excellence Award, a Silver International Stevie Award for Best Business Book and was named in the Best 100 Public Relations eBooks of All Time by the Book Authority.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Innovations And Social Media Analytics In A Digital Society
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Author : Maria José Sousa
language : en
Publisher: CRC Press
Release Date : 2022-06-15
Innovations And Social Media Analytics In A Digital Society written by Maria José Sousa and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-15 with Business & Economics categories.
Recent advances in digitization are transforming healthcare, education, tourism, information technology, and some other sectors. Social media analytics are tools that can be used to measure innovation and the relation of the companies with the citizens. This book comprises state-ofthe-art social media analytics, and advanced innovation policies in the digitization of society. The number of applications that can be used to create and analyze social media analytics generates large amounts of data called big data, including measures of the use of the technologies to develop or to use new services to improve the quality of life of the citizens. Digitization has applications in fields from remote monitoring to smart sensors and other devices. Integration generates data that need to be analyzed and visualized in an easy and clear way, that will be some of the proposals of the researchers present in this book. This volume offers valuable insights to researchers on how to design innovative digital analytics systems and how to improve information delivery remotely.
Adaptive Health Management Information Systems Concepts Cases And Practical Applications
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Author : Joseph Tan
language : en
Publisher: Jones & Bartlett Learning
Release Date : 2019-09-17
Adaptive Health Management Information Systems Concepts Cases And Practical Applications written by Joseph Tan and has been published by Jones & Bartlett Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-17 with Medical categories.
Adaptive Health Management Information Systems, Fourth Edition is a thorough resource for a broad range of healthcare professionals–from informaticians, physicians and nurses, to pharmacists, public health and allied health professionals–who need to keep pace the digital transformation of health care. Wholly revised, updated, and expanded in scope, the fourth edition covers the latest developments in the field of health management information systems (HMIS) including big data analytics and machine learning in health care; precision medicine; digital health commercialization; supply chain management; informatics for pharmacy and public health; digital health leadership; cybersecurity; and social media analytics.
Social Media And Web Analytics
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Author : GUPTA, MUKUL
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2025-03-01
Social Media And Web Analytics written by GUPTA, MUKUL and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-01 with Business & Economics categories.
In an era where data drives decisions, the ability to decode insights from social media and web interactions has become a game-changer. ‘Social Media and Web Analytics’ is your essential guide to mastering the art and science of analytics in the digital age. This all-encompassing textbook fills the gap by moving between theory and practice in understanding the importance of analytics and how they have evolved over time. Structured from foundational concepts to advanced methodologies like predictive modelling, machine learning, and network analysis, the readers will get actionable knowledge on every chapter. This textbook illuminates the strategies behind success and what is learned from failure, through real-life examples, step-by-step explanation, and case studies. The book is beneficial to the students of business management, data analysts, marketers, and business managers alike as a source of value and practical application in enhancing strategic decisions, improving customer experience and maximizing organization's digital presence. The book presents a complete roadmap for harnessing analytics power to succeed in measurable terms, preparing its readers for the changing tides in the digital landscape. KEY FEATURES • Connects theory and applications in a systemic way, laying the foundation for analytics. • Introduces predictive modelling, machine learning, and network analysis to the readers, allowing them to acquire advanced skills. • Teaches concepts step-by-step dividing this complex subject into smaller key areas. • Offers real-life examples to illustrate how analytics is applied in different contexts. • Showcases real-world case studies featuring success and failure stories from different industries to enrich students’ learning experience. • Provides pragmatic marketing, product development, PR and customer support solutions for actionable knowledge. • Focuses on making rational, data-driven decisions to achieve ideal digital presence and influence. TARGET AUDIENCE • BBA • MBA (Marketing/Analytics) • B.Sc. Computer Science (DSE)
Artificial Intelligence For Marketing
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Author : Jim Sterne
language : en
Publisher: John Wiley & Sons
Release Date : 2017-08-14
Artificial Intelligence For Marketing written by Jim Sterne and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-14 with Business & Economics categories.
A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist—but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms—where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way. Simple illustrations clarify complex concepts, and case studies show how real-world companies are taking the next leap forward. Straightforward, pragmatic, and with no math required, this book will help you: Speak intelligently about Artificial Intelligence and its advantages in marketing Understand how marketers without a Data Science degree can make use of machine learning technology Collaborate with data scientists as a subject matter expert to help develop focused-use applications Help your company gain a competitive advantage by leveraging leading-edge technology in marketing Marketing and data science are two fast-moving, turbulent spheres that often intersect; that intersection is where marketing professionals pick up the tools and methods to move their company forward. Artificial Intelligence and Machine Learning provide a data-driven basis for more robust and intensely-targeted marketing strategies—and companies that effectively utilize these latest tools will reap the benefit in the marketplace. Artificial Intelligence for Marketing provides a nontechnical crash course to help you stay ahead of the curve.
Ai Driven Social Media Analytics And Cybersecurity
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Author : Wael M.S. Yafooz
language : en
Publisher: Springer Nature
Release Date : 2025-03-03
Ai Driven Social Media Analytics And Cybersecurity written by Wael M.S. Yafooz and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-03-03 with Computers categories.
This book presents state-of-the-art research, conceptual frameworks, and practical solutions, focusing on the intersection of these vital fields. The ever-evolving digital landscape has fostered a close relationship between social media and cybersecurity. Both social media analytics and cybersecurity are prominent research areas that shape the lives of individuals, organizations, and communities. It covers three key categories: First, social media analytics, which explores how data from platforms like Twitter and Facebook is harnessed for insights, sentiment analysis, and trend predictions. Second, cybersecurity and digital safety, which addresses emerging threats and explores tools and strategies to secure digital spaces. Third, advanced technologies and their broader impacts, which examines the technologies shaping social media platforms. This book is an invaluable resource for researchers, professionals, and students, providing comprehensive insights into the application of advanced technologies and analytical techniques for safeguarding digital environments. It is essential reading for anyone interested in social media analytics, digital safety, and the future of technology.