Understanding The Business Of Global Media In The Digital Age
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Understanding The Business Of Global Media In The Digital Age
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Author : Micky Lee
language : en
Publisher: Routledge
Release Date : 2017-10-16
Understanding The Business Of Global Media In The Digital Age written by Micky Lee and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-16 with Social Science categories.
This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches – media economics, critical political economy, and production studies – the authors provide an empirically rich analysis of ownership, organizational structures and culture, business strategies, markets, networks of strategic alliances, and state policies as they relate to global media. Examples throughout involve both traditional and digital media and are taken from different regions and countries to illustrate how the media business is influenced by interconnected historical, political, economic, and social factors. In addition to introducing today’s convergent world of global media, the book gives readers a greater understanding of their own potential roles within the global media industries.
Global Media Literacy In A Digital Age
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Author : Belinha S. De Abreu
language : en
Publisher: Peter Lang Incorporated, International Academic Publishers
Release Date : 2016
Global Media Literacy In A Digital Age written by Belinha S. De Abreu and has been published by Peter Lang Incorporated, International Academic Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Computer-assisted instruction categories.
How do we connect with one another? How do the media portray different cultures and beliefs? What messages are often omitted from media? How do we connect what we see in the worldwide media to the classroom? This book, divided into four parts, serves to answer many of these questions. In Part 1, readers are provided with a historical look at media literacy education while glimpsing the future of this educational movement. Part 2 curates voices from around the globe, from practitioners to researchers, who provide a look at issues that are of consequence in our worldwide society. Part 3 focuses on education through cases studies that give educational perspectives and assessment opportunities. The final section, «Take Action, » offers the reader resources for growing global media literacy around the world. This timely resource provides a look at how media literacy education has become a global and interconnected dialogue brought about by the evolution of technology.
Media Ethics And Global Justice In The Digital Age
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Author : Clifford G. Christians
language : en
Publisher: Cambridge University Press
Release Date : 2019-03-21
Media Ethics And Global Justice In The Digital Age written by Clifford G. Christians and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-21 with Business & Economics categories.
Presents a new theory of media ethics that is explicitly international.
Globalization And Media In The Digital Platform Age
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Author : Dal Yong Jin
language : en
Publisher: Taylor & Francis
Release Date : 2025-08-04
Globalization And Media In The Digital Platform Age written by Dal Yong Jin and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-08-04 with Social Science categories.
An empirically rich and student-friendly book in which global media expert Dal Yong Jin discusses the nexus of globalization, digital media, and popular culture and provides an essential introduction to the shifting media ecology of the early 21st century. Offering an in-depth look at globalization processes as they relate to the global media, this second edition maps out the increasing role of digital platforms as they continue to shift the contours of globalization. This book introduces core theoretical concepts—such as cultural imperialism, platform imperialism, and soft power—that can be critically applied to a broad range of contemporary media policies, practices, movements, and technologies in different geographic regions of the world, with a view to determining how they shape and are shaped by globalization. Fully updated throughout, this second edition explores new critical issues—such as the impact of COVID-19 and the growth of artificial intelligence (AI) in cultural production—emphasizing the ever-increasing role digital platforms play in the globalization process. It also introduces new theoretical frameworks for understanding globalization, such as transnational proximity. End-of-chapter discussion questions prompt further critical thinking and research. An essential book for students of digital media, global media, and globalization that want to understand the increasing impact of AI and digital platforms on global media and culture in the digital platform era.
Global Media And National Policies
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Author : Terry Flew
language : en
Publisher: Springer
Release Date : 2016-04-08
Global Media And National Policies written by Terry Flew and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-08 with Social Science categories.
Conventional wisdom views globalization as a process that heralds the diminishing role or even 'death' of the state and the rise of transnational media and transnational consumption. Global Media and National Policies questions those assumptions and shows not only that the nation-state never left but that it is still a force to be reckoned with. With contributions that look at global developments and developments in specific parts of the world, it demonstrates how nation-states have adapted to globalization and how they still retain key policy instruments to achieve many of their policy objectives. This book argues that the phenomenon of media globalization has been overstated, and that national governments remain key players in shaping the media environment, with media corporations responding to the legal and policy frameworks they deal with at a national level.
Media In The Digital Age
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Author : John Vernon Pavlik
language : en
Publisher: Columbia University Press
Release Date : 2008
Media In The Digital Age written by John Vernon Pavlik and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Digital technologies have fundamentally altered the nature and function of media in our society. This book critically examines digital innovations and their positive and negative implications.
Understanding Global Media
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Author : Terry Flew
language : en
Publisher: Bloomsbury Publishing
Release Date : 2018-03-03
Understanding Global Media written by Terry Flew and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-03-03 with Social Science categories.
This key textbook provides a comprehensive and up-to-date account of developments in international communication worldwide. Taking a comparative approach to the major theories of global media, Terry Flew looks at the rise of global media production networks and the emergence of 'media cities', multiculturalism, and the question of a global media culture. This engaging book raises the question of whether we are now in a 'post-global' age, and discusses whether there is a stable global communications order, or instead a stage of increased competition among digital and traditional media, and between the US and emergent powers such as China. Drawing on a wide range of perspectives, and written by a renowned author, this is an essential introduction for undergraduate and postgraduate students of media studies, communication studies and cultural studies, and anyone interested in the study of media and globalization.
Global Media Ethics And The Digital Revolution
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Author : Noureddine Miladi
language : en
Publisher:
Release Date : 2022
Global Media Ethics And The Digital Revolution written by Noureddine Miladi and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with Journalistic ethics categories.
"This volume responds to the challenges posed by the rapid developments in satellite TV and digital technologies, addressing media ethics from a global perspective to discuss how we can understand journalism practice in its cultural contexts. An international team of contributors draw upon global and non-Western traditions to discuss the philosophical origins of ethics and the tension that exists between media institutions, the media market and political/ideological influencers. The chapters then unveil the discrepancies among international journalists in abiding by the ethics of the profession and the extent to which media ethics are understood and applied in their local context/environment. Arguing that the legitimacy of ethics comes not from the definition per se, but from the extent to which it leads to social good, the book posits this should be the media's raison d'être to abide by globally accepted ethical norms in order to serve the common good. Taking a truly global approach to the question of media ethics, this volume will be an important resource for scholars and students of journalism, communication studies, media studies, sociology, politics and cultural studies"--
The Routledge Handbook Of Digital Media And Globalization
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Author : Dal Yong Jin
language : en
Publisher: Routledge
Release Date : 2021-05-12
The Routledge Handbook Of Digital Media And Globalization written by Dal Yong Jin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-12 with Computers categories.
In this comprehensive volume, leading scholars of media and communication examine the nexus of globalization, digital media, and popular culture in the early 21st century. The book begins by interrogating globalization as a critical and intensely contested concept, and proceeds to explore how digital media have influenced a complex set of globalization processes in broad international and comparative contexts. Contributors address a number of key political, economic, cultural, and technological issues relative to globalization, such as free trade agreements, cultural imperialism, heterogeneity, the increasing dominance of American digital media in global cultural markets, the powers of the nation-state, and global corporate media ownership. By extension, readers are introduced to core theoretical concepts and practical ideas, which they can apply to a broad range of contemporary media policies, practices, movements, and technologies in different geographic regions of the world—North America, Europe, Africa, the Middle East, Latin America, and Asia. Scholars of global media, international communication, media industries, globalization, and popular culture will find this to be a singular resource for understanding the interconnected relationship between digital media and globalization.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.