United Colors Of Benetton A Company Of Colors And Controversies
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United Colors Of Benetton A Company Of Colors And Controversies
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Author : Marion Maguire
language : en
Publisher: GRIN Verlag
Release Date : 2007-07-09
United Colors Of Benetton A Company Of Colors And Controversies written by Marion Maguire and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-09 with categories.
Seminar paper from the year 2003 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0 (A), Hawai'i Pacific University (-), course: Marketing Lecture MBA Programm, language: English, abstract: The United Colors of Benetton: a company of colors and controversies. Offering the world an insight to fashion, as well as, human equality and world issues, Benetton gives us stylish clothing and innovative promotion. While trying to capture an audience favoring Italian character in style and design, the company additionally desires to present the world with contentious campaigns to awaken thoughts and debates. These controversies are jeopardizing Benetton's position in the industry, and its reputation of being trendily unique and committing to world harmony. The United Colors of Benetton (Benetton), an Italian based company, is primarily focusing its business on clothing and controversial advertising. Presented all over the world, the company is available to young and old in combined colors and stylish fashion. In the following pages a complete internal and external analysis of the company will be explained, as well as, a description of the company's overall standing. The alternatives as seen are described to include the advantages and drawbacks of each alternative. Conclusively, a recommendation based upon all of the findings outlined is prescribed.
United Colors
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Author : Lorella Pagnucco Salvemini
language : en
Publisher: Virago Press
Release Date : 2002
United Colors written by Lorella Pagnucco Salvemini and has been published by Virago Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
The Benetton campaigns by Oliviero Toscani have been one of the most important and controversial phenomena in worldwide advertising. This text explores the history of the campaigns from 1984 to 2000.
Constructing Race
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Author : Tracy Teslow
language : en
Publisher: Cambridge University Press
Release Date : 2014-07-21
Constructing Race written by Tracy Teslow and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-21 with History categories.
This book explores how physical anthropologists struggled to understand variation in bodies and cultures in the twentieth century, how they represented race to professional and lay publics, and how their efforts contributed to an American formulation of race that has remained rooted in both bodies and cultures, as well as heredity and society.
Outrage Art Controversy And Society
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Author : R. Howells
language : en
Publisher: Springer
Release Date : 2012-10-10
Outrage Art Controversy And Society written by R. Howells and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-10 with Art categories.
A study of controversy in the arts, and the extent to which such controversies are socially rather than just aesthetically conditioned. The collection pays special attention to the vested interests and the social dynamics involved, including class, religion, culture, and - above all - power.
New York Magazine
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Author :
language : en
Publisher:
Release Date : 1992-08-24
New York Magazine written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-08-24 with categories.
New York magazine was born in 1968 after a run as an insert of the New York Herald Tribune and quickly made a place for itself as the trusted resource for readers across the country. With award-winning writing and photography covering everything from politics and food to theater and fashion, the magazine's consistent mission has been to reflect back to its audience the energy and excitement of the city itself, while celebrating New York as both a place and an idea.
Designing A Knitwear Collection
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Author : Lisa Donofrio-Ferrezza
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2017-02-09
Designing A Knitwear Collection written by Lisa Donofrio-Ferrezza and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-02-09 with Design categories.
Designing a Knitwear Collection, 2nd Edition, is an essential and comprehensive overview of the knitting design and development process. Featuring more than 475 color images, emerging fashion designers will find inspiration from the work of featured knitwear designers and practical information to design their own knitwear collection. The book follows the history of the industry to present day, introducing yarn and stitch basics, knitting methods, and machinery. It explores the process of preparing the design package from initial concept and sketches to specifications of samples and documents for production-through the presentation of a final collection. Updates to this edition include advances in technology in the knitwear industry, expanded coverage of sample development, and more than 50% new images including new designer profiles and current knitwear designs. New to this Edition New Chapter 6, Sample Development, includes step-by-step diagrams and knitwear samples, plus coverage of sustainable methods of knitwear design Updated Chapter 7 on CAD covers current software programs and technologies such as 3D printing for knitwear Updated Chapter 8, Presentation Trends For Knitwear, emphasizes concept and journal development with all new examples Introducing Designing a Knitwear Collection STUDIO: Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of terms and definitions Access downloadable sample documents for production, including line sheets, specification sheets, cost forms, and color information sheets View timelines tracing milestones in knitwear design from the early 20th Century to the present
World Media Ethics
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Author : Robert S. Fortner
language : en
Publisher: John Wiley & Sons
Release Date : 2017-08-07
World Media Ethics written by Robert S. Fortner and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-07 with Business & Economics categories.
Emphasizing the intertwined concepts of freedom of the press and social responsibility, this is the first book to cover media ethics from a truly global perspective. Case studies on hot topics and issues of enduring importance in media studies are introduced and thoroughly analyzed, with particular focus on ones involving social media and public protest Written by two global media ethics experts with extensive teaching experience, this work covers the whole spectrum of media, from news, film, and television, to advertising, PR, and digital media End-of-chapter exercises, discussion questions, and commentary boxes from a global group of scholars reinforce student learning, engage readers, and offer diverse perspectives
Mediapolis
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Author : Sam Inkinen
language : en
Publisher: Walter de Gruyter
Release Date : 2012-01-19
Mediapolis written by Sam Inkinen and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-01-19 with Language Arts & Disciplines categories.
A Cognitive Psychology Of Mass Communication
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Author : Fred W. Sanborn
language : en
Publisher: Routledge
Release Date : 2013-07-18
A Cognitive Psychology Of Mass Communication written by Fred W. Sanborn and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-07-18 with Language Arts & Disciplines categories.
A Cognitive Psychology of Mass Communication is the go-to text for any course that adopts a cognitive and psychological approach to the study of mass communication. In its sixth edition, it continues its examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Using theories from psychology and communication along with reviews of the most up-to-date research, this text covers a diversity of media and media issues ranging from commonly discussed topics, such as politics, sex, and violence, to lesser-studied topics, such as sports, music, emotion, and prosocial media. This sixth edition offers chapter outlines and recommended readings lists to further assist readability and accessibility of concepts, and a new companion website that includes recommended readings, even more real-world examples and activities, PowerPoint presentations, sample syllabi, and an instructor guide.
Marketing Fashion
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Author : Harriet Posner
language : en
Publisher: Hachette UK
Release Date : 2011-04-28
Marketing Fashion written by Harriet Posner and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-04-28 with Business & Economics categories.
Marketing and fashion branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry supply chain and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. The book explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry, from the heights of haute couture to the multiples of the mass market. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.