Unternehmensf Hrung Und Ffentlichkeitsarbeit
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Unternehmensf Hrung Und Ffentlichkeitsarbeit
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Author : Ansgar Zerfaß
language : de
Publisher: Springer-Verlag
Release Date : 2010-03-26
Unternehmensf Hrung Und Ffentlichkeitsarbeit written by Ansgar Zerfaß and has been published by Springer-Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-26 with Language Arts & Disciplines categories.
Mit der dritten Auflage dieser mehrfach ausgezeichneten Studie ist eines der zentralen Werke der deutschsprachigen PR-Forschung wieder verfügbar. Der Autor entwickelt eine Theorie der Integrierten Unternehmenskommunikation, die Erkenntnisse aus Kommunikationswissenschaft, Betriebswirtschaftslehre, Organisationstheorie und Öffentlichkeitssoziologie mit Hilfe eines einheitlichen, wissenschafts- und sozialtheoretisch stimmigen Fundaments (Methodischer Konstruktivismus, Strukturationstheorie) zusammenführt. Das Buch modelliert den PR-Managementprozess und formuliert Leitideen für eine strategische, integrierte und situativ erfolgreiche Unternehmenskommunikation. Das in der zweiten Auflage ergänzte Kapitel "Unternehmenskommunikation revisited" greift aktuelle Diskussionsfelder wie das Kommunikations-Controlling und die Netzwerk-Kommunikation als neues Handlungsfeld im Zeitalter der grenzenlosen Unternehmung auf. Die dritte Auflage ordnet die Studie mit einem Vorwort in die internationale Fachdiskussion zur Unternehmenskommunikation ein.
The Management And Practice Of Public Relations
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Author : Norman Stone
language : en
Publisher: Bloomsbury Publishing
Release Date : 1995-08-30
The Management And Practice Of Public Relations written by Norman Stone and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-08-30 with Business & Economics categories.
Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.
Public Relations And Communication Management
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Author : Krishnamurthy Sriramesh
language : en
Publisher: Routledge
Release Date : 2013-06-07
Public Relations And Communication Management written by Krishnamurthy Sriramesh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-07 with Language Arts & Disciplines categories.
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.
Strategic Issues Management
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Author : Robert L. Heath
language : en
Publisher: SAGE
Release Date : 2008-09-23
Strategic Issues Management written by Robert L. Heath and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-23 with Language Arts & Disciplines categories.
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization's "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies.
Public Relations And Communication Management In Europe
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Author : Betteke van Ruler
language : en
Publisher: Walter de Gruyter
Release Date : 2008-08-22
Public Relations And Communication Management In Europe written by Betteke van Ruler and has been published by Walter de Gruyter this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-22 with Language Arts & Disciplines categories.
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Excellent Public Relations And Effective Organizations
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Author : Larissa A. Grunig
language : en
Publisher: Routledge
Release Date : 2002
Excellent Public Relations And Effective Organizations written by Larissa A. Grunig and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Corporations categories.
This volume discusses theory and data on the value of public relations and relationships. It is developed for scholars, researchers, students, & professionals in public relations & communications management.
Crisis Communication
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Author : Peter Anthonissen
language : en
Publisher: Kogan Page Publishers
Release Date : 2008-09-03
Crisis Communication written by Peter Anthonissen and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-03 with Business & Economics categories.
Senior management and leaders within companies embroiled in crisis, have learned the hard way what happens when the unthinkable becomes a reality - an accident results in death or injury; a failed company takeover causes share prices to plummet; or toxic food, medicines and drinks leads to mass hysteria. All attention focuses on the guilty parties - and the media can be expected to make this crisis headline news within a matter of hours. No company or organisation is immune to crisis. Everyday, organisations run the risk of being affected. However, a crisis does not necessarily have to turn into a disaster for the business or organisation involved. Crisis Communication provides readers with advice on how to limit damage effectively by acting quickly and positively. Moreover, it explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies. Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, Crisis Communication is a thorough guide to help prepare your organisation for any future calamities. Including international case studies, crisis communication checklists and sample crisis preparation documents, this book ensures that you are fully prepared for the absolute necessity of proactive crisis communication and proper planning, should you be confronted with a crisis.
Excellence In Public Relations And Communication Management
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Author : James E. Grunig
language : en
Publisher: Routledge
Release Date : 2013-10-18
Excellence In Public Relations And Communication Management written by James E. Grunig and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-18 with Business & Economics categories.
This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.
Reputation Management
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Author : John Doorley
language : en
Publisher: Routledge
Release Date : 2020-07-14
Reputation Management written by John Doorley and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-14 with Business & Economics categories.
Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation.
Strategic Issues Management
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Author : Robert L. Heath
language : en
Publisher: SAGE
Release Date : 1997-07-30
Strategic Issues Management written by Robert L. Heath and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-07-30 with Business & Economics categories.
The focus of this book is issues management and why it should play a key role in strategic planning, supporting the organization in its interface with public policy, public opinion, and opinion formers.
