Untersuchung Der M Glichkeiten Des Online Marketing F R Kreditinstitute Am Beispiel Der Deutschen Sparkassen
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Untersuchung Der M Glichkeiten Des Online Marketing F R Kreditinstitute Am Beispiel Der Deutschen Sparkassen
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Author : Robert Sänftl
language : de
Publisher: diplom.de
Release Date : 2011-08-18
Untersuchung Der M Glichkeiten Des Online Marketing F R Kreditinstitute Am Beispiel Der Deutschen Sparkassen written by Robert Sänftl and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-18 with Business & Economics categories.
Inhaltsangabe:Einleitung: Banken und Sparkassen sind durch das Internet heutzutage viel mehr auf dem Präsentierteller, ihre Konditionen und Preise werden transparenter und vergleichbarer, die Margen geringer und die Risiken bezüglich des guten Rufs werden größer. Befragungsergebnisse der Studie Bank & Zukunft 2008 des Fraunhofer Instituts zeigen, dass Online-Marketing bis dato nur begrenzt Einzug im Finanzsektor gehalten hat. So gaben lediglich 5% der befragten Institute an, bereits derartige Instrumente einzusetzen. Mit 85% verneinte der Großteil der befragten Institute einen Einsatz zum gegenwärtigen Zeitpunkt. Verstärkt wird dieser Effekt noch durch die Folgen der Finanzkrise, welche die Experimentierfreude der Banken zusätzlich dämpfen. Gerade aber die Instrumente des Web 2.0 eröffnen dem Kunden die Möglichkeit, von vielen Seiten Informationen über Finanzdienstleistungen zu sammeln und aktiv darüber zu diskutieren. Bietet dann die Bank keine Möglichkeit des Dialogs, so verliert sie möglicherweise den Anschluss an ihre Kundschaft, insbesondere an die als besonders attraktiv geltende junge Zielgruppe der Digital Natives . Banken können nur gegensteuern, indem sie von sich aus auf Online-Marketing setzen und sich möglichst schnell und breit als innovatives Unternehmen präsentieren. Allerdings gilt insbesondere für den Bankensektor, dass Online-Marketing authentisch sein und mit der Unternehmenskultur bzw. den regulatorischen Vorgaben übereinstimmen muss. Ziel der Arbeit ist es, Einsatzmöglichkeiten von Online-Marketing zu untersuchen, um daraus konkrete Handlungsempfehlungen für deutsche Sparkassen zu geben. Um dieses Ziel zu erreichen, werden einige ausgewählte, stark im Trend liegende Instrumente des Online-Marketing herausgegriffen und näher analysiert. Aufgrund der Aktualität des Themas und der dadurch bedingten ständigen Änderungen, wurden bei der Literatur-Recherche neben Standardwerken zu Marketing und Online-Marketing in Buchform auch E-Books, Studien und Whitepapers aus dem Internet verwendet. Kapitel zwei setzt sich zunächst mit der Definition des Online-Marketing auseinander, zeigt dessen Besonderheiten auf und nimmt eine Abgrenzung zum klassischen Marketing vor. Nach einer Auswahl der für diese Diplomarbeit relevanten Instrumente des Online-Marketing und der Begründung der Auswahl, erfolgen Begriffsdefinitionen dieser Instrumente. Im dritten Kapitel erfolgt eine Auseinandersetzung mit den aktuellen Herausforderungen für [...]
Artificial Intelligence In Marketing
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Author : IntroBooks Team
language : en
Publisher: IntroBooks
Release Date :
Artificial Intelligence In Marketing written by IntroBooks Team and has been published by IntroBooks this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Artificial intelligence in marketing, which is commonly known as AI Marketing, is a process of striking a chord of linkage between customer statistics and artificial intelligence hypotheses. It is basically an automated learning curve for a business house on the marketing front such that it can predict a customer’s ongoing move and the next phase of action. By doing so, a business entity can easily amplify its outlook in the interests of the customer, which, in turn, displays the quality of relevant products or services in an intelligent manner to reach a larger audience. Due to the emergence of artificial intelligence marketing solutions, an effective recourse is seen apparent in terms of bonding between scientific data points, which are amassed industriously for subsequent implementation. In other words, the erstwhile process of manual hard work of assembling and analyzing a colossal quantum of data has surely become a thing of the past.
Self Congruity
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Author : M. Joseph Sirgy
language : en
Publisher: Praeger
Release Date : 1986-08-05
Self Congruity written by M. Joseph Sirgy and has been published by Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1986-08-05 with Computers categories.
Self-Congruity provides a comprehensive understanding of the self-concept, integrating the many references to it in the psychological literature. Using his previous findings, the author considers cognitive-versus-affective phenomena, and intrapersonal, interpersonal, situational, and analytic modes. He then applies his integrated theory to the problem of change in self-concept and behavior.
The German Financial System
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Author : Jan P. Krahnen
language : en
Publisher: OUP Oxford
Release Date : 2004-03-25
The German Financial System written by Jan P. Krahnen and has been published by OUP Oxford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-03-25 with Business & Economics categories.
This book is both a reference book on Germany's financial system and a contribution to the economic debate about its status at the beginning of the twenty-first century. In giving a comprehensive account of the many facets of the system, it covers corporate governance, relationship lending, stock market development, investor protection, the venture capital industry, and the accounting system, and reports on monetary transmission and the credit channel, regulation and banking competition, the insurance and investment industry, and mergers and acquisitions. Special chapters at the beginning and at the end of the book adopt the financial system perspective, analysing the mutual fit of different features of the financial system; and each of the fifteen chapters addresses particular myths that surround it. The book is invaluable for those who want to understand the German economy and its financial system, promising not only a compilation of facts and statistics on Germany's financial markets and institutions, but also an analysis of its current structure and the determinants of its future development.
Library Of Congress Catalogs
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Author : Library of Congress
language : en
Publisher:
Release Date : 1977
Library Of Congress Catalogs written by Library of Congress and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Monographic series categories.
Brand Leadership
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Author : David A. Aaker
language : en
Publisher: Simon and Schuster
Release Date : 2012-12-11
Brand Leadership written by David A. Aaker and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-12-11 with Business & Economics categories.
Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors' conceptualisation of 'brand architecture' - how multiple brands relate to each other - and their insights on the hot new area of Internet branding. Full of impeccable, intelligent guidance, BRAND LEADERSHIP is the visionary key to business success in the future.
The Cognitive Linguistics Reader
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Author : Vyvyan Evans
language : en
Publisher: Advances in Cognitive Linguistics
Release Date : 2007
The Cognitive Linguistics Reader written by Vyvyan Evans and has been published by Advances in Cognitive Linguistics this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Cognitive grammar categories.
'The Cognitive Linguistics REader' brings together the key writings of the last two decades, both the classic foundational pieces and contemporary work. The essays and articles are grouped by theme into sections with each section separately introduced.
Monographic Series
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Author : Library of Congress
language : en
Publisher:
Release Date :
Monographic Series written by Library of Congress and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Monographic series categories.
Collaborative Customer Relationship Management
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Author : Alexander H. Kracklauer
language : en
Publisher: Springer Science & Business Media
Release Date : 2012-11-07
Collaborative Customer Relationship Management written by Alexander H. Kracklauer and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-07 with Business & Economics categories.
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach. Experts from companies like McKinsey and Procter&Gamble, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future.
Verzeichnis Lieferbarer B Cher
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Author :
language : de
Publisher:
Release Date : 1978
Verzeichnis Lieferbarer B Cher written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1978 with categories.