Untersuchung Zum Erfolgspotenzial Von Crowdfunding Als Alternative Finanzierungsform F R Start Ups Die Pebble Smartwatch
DOWNLOAD
Download Untersuchung Zum Erfolgspotenzial Von Crowdfunding Als Alternative Finanzierungsform F R Start Ups Die Pebble Smartwatch PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Untersuchung Zum Erfolgspotenzial Von Crowdfunding Als Alternative Finanzierungsform F R Start Ups Die Pebble Smartwatch book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Untersuchung Zum Erfolgspotenzial Von Crowdfunding Als Alternative Finanzierungsform F R Start Ups Die Pebble Smartwatch
DOWNLOAD
Author : Sven D.
language : de
Publisher: GRIN Verlag
Release Date : 2015-07-28
Untersuchung Zum Erfolgspotenzial Von Crowdfunding Als Alternative Finanzierungsform F R Start Ups Die Pebble Smartwatch written by Sven D. and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-28 with Business & Economics categories.
Bachelorarbeit aus dem Jahr 2015 im Fachbereich BWL - Industriebetriebslehre, Note: 1,3, , Sprache: Deutsch, Abstract: Start-ups gelten als Hoffnungsträger der deutschen Wirtschafts- und Technologiepolitik. Dank nahezu unbegrenzter Möglichkeiten des heutigen Internets, ist es für Menschen mit einer innovativen Idee äußerst unproblematisch, ein Start-up zu gründen und damit eine breite Masse potentieller Kunden anzusprechen. Deutlich schwieriger wird es hingegen bei der Frage nach der Finanzierung, wenn zu Beginn nur begrenzte finanzielle Mittel zur Verfügung stehen. In Zeiten risikoaverser Fremdkapitalgeber wird es immer schwieriger liquide Mittel zu akquirieren, ohne weitreichende Zugeständnisse in Form von Mitspracherechte oder andere Kompromisse, die die eigene unternehmerische Freiheit einschränken, einzugehen. Das Ziel der vorliegenden Thesis ist daher das langfristige Erfolgspotential von Crowdfunding als Finanzierungsalternative für Start-ups am Beispiel der bisher erfolgreichsten Crowdfunding- Kampagne zu belegen. Diesbezüglich wird im theoretischen Teil zunächst der Start-up- Begriff erläutert, gefolgt von drei traditionellen Finanzierungsformen mit den damit verbundenen Limitationen. Im Anschluss erfolgt die Vorstellung von Crowdfunding als Finanzierungsalternative, sowie die Erfolgsgeschichte der „Pebble“- Smartwatch und deren Erfolgsfaktoren. Das Hauptaugenmerk der Arbeit liegt dabei auf die durchgeführte Online- Umfrage, die erste Indizien für den Erfolg einer Crowdfunding- Kampagne liefert. Abschließend werden konkrete Handlungsempfehlungen ausführlich dargestellt, die folgende These belegen: „Der Erfolg von Crowdfunding als Finanzierungsform für Start-ups kann nur unter Berücksichtigung einer Reihe erfolgskritischer Faktoren maximiert werden.“ Insgesamt bestätigen die erzielten Ergebnisse die These und lassen auf eine äußerst positive Zukunft von Crowdfunding schließen.
Crowdfunding Als Alternative Finanzierungsform Erfolgspotenzial F R Start Ups Am Beispiel Der Pebble Smartwatch
DOWNLOAD
Author : Sven Dobrev
language : de
Publisher: Diplomica Verlag
Release Date : 2015-09
Crowdfunding Als Alternative Finanzierungsform Erfolgspotenzial F R Start Ups Am Beispiel Der Pebble Smartwatch written by Sven Dobrev and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09 with Business & Economics categories.
Unternehmensgründungen sind in Deutschland angesagt! Im Jahr 2012 gab es hierzulande rund 350.000 Existenzgründungen. Diesbezüglich fassen immer mehr Menschen den Beschluss, Start-ups zu gründen, jene junge Unternehmen, die sich im Gründungsprozess befinden und als Hoffnungsträger der deutschen Wirtschafts- und Technologiepolitik gelten. Tatsächlich ist es in der heutigen Zeit äußerst unproblematisch und kostengünstig ein Unternehmen zu gründen. Schwieriger wird es hingegen bei der Frage nach der Finanzierung, welche insbesondere für junge, innovative Start-ups von besonderer Bedeutung sein dürfte. Während viele kleinere Start-ups mit relativ geringem Kapitaleinsatz problemlos auskommen mögen, wird es bei innovativen, technischen Unternehmen, die Produktneuheiten entwickeln, hingegen deutlich schwieriger, das ambitionierte Projekt aus eigenen Mitteln bzw. mit Unterstützung von Familie und Freunde zu realisieren. Spätestens an dieser Stelle muss der Unternehmer ernsthaft in Erwägung ziehen, Fremdkapital aufzunehmen, andernfalls droht selbst die vielversprechendste Idee zu scheitern. Selbst wenn diese Hürde genommen ist, verlangen Kapitalgeber oftmals Sicherheiten, die junge Unternehmer selten erfüllen können. Diese Limitationen zwingen immer mehr Unternehmer dazu, nach alternativen Wegen der Fremdkapitalbeschaffung zu suchen. Eine derartige Alternative ist das Crowdfunding, kurz CF. Die vorliegende Studie soll nun am Beispiel der Pebble-Smartwatch dem Leser einen differenzierten Einblick gewähren, inwieweit CF als alternative Finanzierungsform für Start-ups geeignet ist, ihr Vorhaben erfolgreich in die Tat umzusetzen. Vor diesem Hintergrund wird folgende These aufgestellt: „Der Erfolg von CF als Finanzierungsform für Start-ups kann nur unter Berücksichtigung einer Reihe erfolgskritischer Faktoren maximiert werden.“
Crowdfunding Overview Of The Industry Regulation And Role Of Crowdfunding In The Venture Startup
DOWNLOAD
Author : Igor Micic
language : en
Publisher: Anchor Academic Publishing (aap_verlag)
Release Date : 2015-02
Crowdfunding Overview Of The Industry Regulation And Role Of Crowdfunding In The Venture Startup written by Igor Micic and has been published by Anchor Academic Publishing (aap_verlag) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02 with Business & Economics categories.
This book aims to take stock and systemize existing knowledge on crowdfunding while providing overview of the industry, its regulatory environment and advancing the insight into the role of crowdfunding in the startup lifecycle. It is adopting an exploratory and phenomenon-based approach which is deemed appropriate when investigating rather new phenomena. Furthermore, the research combines survey and interview methodologies to assess the opinion and real-world behavior of different stakeholders in crowdfunding marketplace and identify gaps requiring further academic consideration. Empirical data was gathered using multiple interactive web-based questionnaires distributed to different stakeholders and “informed general public” mainly through the social networks (Linkedin, Facebook and Twitter) and direct solicitation of entrepreneurial associations, networks and online communities. The study conducted relies on both qualitative and quantitative analysis in attempt to find data patterns useful in future research and establish some managerial and policymaker recommendations based on limited evidence collected. The work adds value to this field through a 3-fold contribution: Taking a look at crowdfunding through the prism of SWOT analysis of the practice itself and Porter’s 5 forces analysis of crowdfunding platforms industry. Providing evidence in favor of implementing various degrees of regulation based on different crowdfunding categories, using the Italian case of equity-based crowdfunding regulation as a model. Finally, it yields some interesting findings on relevance of crowdfunding in the venture startup while pointing out key motivators which make entrepreneurs consider this fundraising option. In addition, related policymaker/managerial implications are exposed and academic literature updated with reference to contemporary developments in this dynamic field.
Fundraising Management
DOWNLOAD
Author : Elaine Jay
language : en
Publisher: Routledge
Release Date : 2004-07-31
Fundraising Management written by Elaine Jay and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-07-31 with Business & Economics categories.
This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.
Ethical Fundraising
DOWNLOAD
Author : Janice Gow Pettey
language : en
Publisher: John Wiley & Sons
Release Date : 2008-06-30
Ethical Fundraising written by Janice Gow Pettey and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-30 with Business & Economics categories.
Ethical Fundraising: A Guide for Nonprofit Boards and Fundraisers is a practical, helpful, and ultimately inspiring resource for nonprofits large and small, young and mature, local and international. The insightful guidance and case studies found within these pages will help you understand how to address specific ethical issues within your nonprofit and leave plenty of food for thought and discussion.
Fundraising The Smart Way Website
DOWNLOAD
Author : Ellen Bristol
language : en
Publisher: John Wiley & Sons
Release Date : 2014-03-24
Fundraising The Smart Way Website written by Ellen Bristol and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-24 with Business & Economics categories.
Strategic planning and tactical fundraising can maximize income and minimize costs Fundraising is the lifeblood of the nonprofit, and, successful or otherwise, determines the organization's ability to provide for the group it serves. Every organization attempts to lower overhead while increasing donations, but this often proves to be impossible within existing frameworks. Effective fundraising - increasing donations while engaging more donors and lowering costs - requires a sound strategy that turns major roadblocks into minor hurdles that are easily overcome. It's not about trying harder, it's about working smarter. Fundraising the SMART Way provides the groundwork for a complete revamp of organizational fundraising systems. Author Ellen Bristol applies twenty years of corporate sales experience and eighteen years in fund development consultation to the problem of inefficient fundraising. Bristol turns her extensive sales expertise toward the perspective of "selling" an organization to potential donors, increasing the donor pool, and lowering the cost of fundraising. The book details the questions every nonprofit should be asking to maximize the effectiveness of fundraising efforts, and encourages systematic strategy development by zeroing in on key factors such as: Organizational goals, strengths, and weaknesses Donor actions and motivations Workload management and results QA Opportunity evaluation and organizational action The book outlines clear, concrete, actionable steps that can be immediately implemented to escalate income growth. Effective fundraising is sustainable, consistent, and on-target. It must exceed current need and expand to fill future need. Fundraising the SMART Way represents a true breakthrough in that it lays a foundation for true systemic overhaul, and can be the catalyst for the growth of any nonprofit.
Fundraising Principles And Practice
DOWNLOAD
Author : Adrian Sargeant
language : en
Publisher: John Wiley & Sons
Release Date : 2017-03-06
Fundraising Principles And Practice written by Adrian Sargeant and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-06 with Business & Economics categories.
The complete guide to fundraising planning, tools, methods, and more Fundraising Principles and Practice provides a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research drawn from economics, psychology, social psychology, and sociology, this book provides comprehensive analysis of the nonprofit sector. The discussion delves into donor behavior, decision making, social influences, and models, then uses that context to describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance toward assessing and fine-tuning your approach. Coverage includes online fundraising, major gifts, planned giving, direct response, grants, corporate fundraising, and donor retention, with an integrated pedagogical approach that facilitates active learning. Case studies and examples illustrate the theory and principles presented, and the companion website offers additional opportunity to deepen your learning and assess your knowledge. Fundraising has become a career specialty, and those who are successful at it are among the most in-demand in the nonprofit world. Great fundraisers make an organization's mission possible, and this book covers the essential information you need to help your organization succeed. Adopt an organized approach to fundraising planning Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising is the the nonprofit's powerhouse. It's the critical component that supports and maintains all activities, and forms the foundation of the organization itself. Steady management, clear organization, effective methods, and the most up-to-date tools are vital to the role, and familiarity with donor psychology is essential for using these tools to their utmost capability. Fundraising Principles and Practice provides a comprehensive guide to all aspects of the field, with in-depth coverage of today's most effective approaches.
Fundraising For Dummies
DOWNLOAD
Author : John Mutz
language : en
Publisher: John Wiley & Sons
Release Date : 2011-03-08
Fundraising For Dummies written by John Mutz and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-08 with Business & Economics categories.
Find out how to cultivate donors and solicit donations online Covers new changes in tax and philanthropy law Whether you're a small outfit or a big organization, you're competing for donors' dollars and time. This hands-on, vital guide shows you how to take full advantage of the strategies and resources available and advises you how to promote your cause, research potential donors, organize events, write winning grant proposals, and utilize the latest technology. Discover how to * Define your group?s focus * Create a viable plan * Organize your board of directors * Find and train volunteers * Market via print and online * Promote yourself with the media
Fundraising With Businesses
DOWNLOAD
Author : Joe Waters
language : en
Publisher: John Wiley & Sons
Release Date : 2013-12-16
Fundraising With Businesses written by Joe Waters and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-12-16 with Business & Economics categories.
40 proven strategies for raising big money with businesses There's a reason why nonprofits are getting smaller checks from corporate giving programs. Companies are abandoning or slashing giving budgets and instead focusing on win-win pacts that drive sales and change the world. Nonprofits need guidance and practical know-how in this new age of mutually beneficial nonprofit and business partnerships. Presenting forty practical fundraising strategies to help small to medium-sized nonprofits raise more money from businesses, Fundraising with Businesses breathes new life into nonprofit / for-profit relationships to begin a new era of doing good and well. Presents new and improved fundraising strategies for raising money from businesses—from in-store register promotions and shopping fundraisers to online workplace giving solutions and digital campaigns involving popular social networking sites. Written by an experienced fundraiser and renowned blogger and speaker on business giving. Features case examples of successful nonprofit/corporate partnerships that will be regularly updated via a link with the online pin board Pinterest. The fundraising potential of working with businesses is greater than ever. Read Fundraising with Businesses and discover the tools to turn existing and new business relationships into successful—and lucrative—partnerships.
Successful Fundraising
DOWNLOAD
Author : Joan Flanagan
language : en
Publisher: McGraw Hill Professional
Release Date : 2000
Successful Fundraising written by Joan Flanagan and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
"Packed with real-life examples from the author's extensive fundraising experience, this essential handbook is complete with planning guidelines, sample worksheets and timetables, and all-new information on using the Internet, E-mail, websites, and on-line auctions as fundraising tools. It also includes expanded sections that cover working with celebrities to raise funds and winning corporate dollars."--BOOK JACKET.