Use Of Cause Related Marketing Ads To Bolster Image In The Light Of Negative News
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Use Of Cause Related Marketing Ads To Bolster Image In The Light Of Negative News
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Author : Sameer Deshpande
language : en
Publisher:
Release Date : 1999
Use Of Cause Related Marketing Ads To Bolster Image In The Light Of Negative News written by Sameer Deshpande and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with categories.
Aejmc News
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Author :
language : en
Publisher:
Release Date : 1998
Aejmc News written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Journalism categories.
Digital And Social Media Marketing
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Author : Nripendra P. Rana
language : en
Publisher: Springer Nature
Release Date : 2019-11-11
Digital And Social Media Marketing written by Nripendra P. Rana and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-11-11 with Business & Economics categories.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Advertising Tb
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Author : O GUINN
language : en
Publisher:
Release Date : 2002-06
Advertising Tb written by O GUINN and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-06 with categories.
Ethics In Social Marketing
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Author : Alan R. Andreasen
language : en
Publisher: Georgetown University Press
Release Date : 2001-02-05
Ethics In Social Marketing written by Alan R. Andreasen and has been published by Georgetown University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-02-05 with Law categories.
Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it? In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.
Quotations From Chairman Mao Tsetung
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Author : Zedong Mao
language : en
Publisher: China Books
Release Date : 1990
Quotations From Chairman Mao Tsetung written by Zedong Mao and has been published by China Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with China categories.
The Times Index
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Author :
language : en
Publisher:
Release Date : 2009
The Times Index written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Indexes categories.
Indexes the Times, Sunday times and magazine, Times literary supplement, Times educational supplement, Times educational supplement Scotland, and the Times higher education supplement.
Growing Up Tobacco Free
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Author : Institute of Medicine
language : en
Publisher: National Academies Press
Release Date : 1994-02-01
Growing Up Tobacco Free written by Institute of Medicine and has been published by National Academies Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-02-01 with Medical categories.
Tobacco use kills more people than any other addiction and we know that addiction starts in childhood and youth. We all agree that youths should not smoke, but how can this be accomplished? What prevention messages will they find compelling? What effect does tobacco advertisingâ€"more than $10 million worth every dayâ€"have on youths? Can we responsibly and effectively restrict their access to tobacco products? These questions and more are addressed in Growing Up Tobacco Free, prepared by the Institute of Medicine to help everyone understand the troubling issues surrounding youths and tobacco use. Growing Up Tobacco Free provides a readable explanation of nicotine's effects and the process of addiction, and documents the search for an effective approach to preventing the use of cigarettes, chewing and spitting tobacco, and snuff by children and youths. It covers the results of recent initiatives to limit young people's access to tobacco and discusses approaches to controls or bans on tobacco sales, price sensitivity among adolescents, and arguments for and against taxation as a prevention strategy for tobacco use. The controversial area of tobacco advertising is thoroughly examined. With clear guidelines for public action, everyone can benefit by reading and acting on the messages in this comprehensive and compelling book.
Backpacker
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Author :
language : en
Publisher:
Release Date : 2007-09
Backpacker written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09 with categories.
Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.
Popular Science
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Author :
language : en
Publisher:
Release Date : 2005-09
Popular Science written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09 with categories.
Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.
