Using Mass Communication Theory
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Using Mass Communication Theory
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Author : Maxwell E. McCombs
language : en
Publisher: Prentice Hall
Release Date : 1979
Using Mass Communication Theory written by Maxwell E. McCombs and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Language Arts & Disciplines categories.
The audience; The communicator; The community.
Communication Theories
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Author : Werner Joseph Severin
language : en
Publisher: Addison-Wesley Longman
Release Date : 1997
Communication Theories written by Werner Joseph Severin and has been published by Addison-Wesley Longman this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Language Arts & Disciplines categories.
The Fifth Edition addresses ongoing changes in mass communications and new developments in mass communications theory. The book also applies communication theories to the mass media with current examples from journalism, broadcasting, advertising and public relations to clarify the concepts. A new chapter on cyber communications explores the influential new medium, using discussions of mediamorphosis, hypertext, multimedia, interface design, Intenet addiction and Internet dependency. An extensively rewritten chapter on media chains and conglomerates addresses key developments in the field. The book also includes unique coverage of media uses and institutions, meant as an alternative way to think about mass communication.
Mass Communication Theory
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Author : Denis McQuail
language : en
Publisher: Sage Publications (CA)
Release Date : 1987
Mass Communication Theory written by Denis McQuail and has been published by Sage Publications (CA) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Language Arts & Disciplines categories.
".....introduction to the study of mass communication theory available and .........received unanimous critical acclaim from scholars ......... . .......a brisk, elegantly organized and comprehensive textbook for students at all levels of communication studies. ....... [from back cover]
Communication Theories
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Author : Werner Joseph Severin
language : en
Publisher: Hastings House Book Publishers
Release Date : 1979
Communication Theories written by Werner Joseph Severin and has been published by Hastings House Book Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 1979 with Reference categories.
The Handbook Of Media And Mass Communication Theory
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Author : Robert S. Fortner
language : en
Publisher: John Wiley & Sons
Release Date : 2014-03-10
The Handbook Of Media And Mass Communication Theory written by Robert S. Fortner and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-10 with Social Science categories.
The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes
Applied Mass Communication Theory
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Author : Jack Rosenberry
language : en
Publisher: Routledge
Release Date : 2021-09-30
Applied Mass Communication Theory written by Jack Rosenberry and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-30 with Social Science categories.
Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362
Mcquail S Mass Communication Theory
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Author : Denis McQuail
language : en
Publisher: SAGE
Release Date : 2010-02-28
Mcquail S Mass Communication Theory written by Denis McQuail and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-28 with Social Science categories.
"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.
Theory And Research In Mass Communication
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Author : David K. Perry
language : en
Publisher: Routledge
Release Date : 2001-11-01
Theory And Research In Mass Communication written by David K. Perry and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-11-01 with Language Arts & Disciplines categories.
This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.
Mcquail S Mass Communication Theory
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Author : Denis McQuail
language : en
Publisher: SAGE
Release Date : 2010-02-28
Mcquail S Mass Communication Theory written by Denis McQuail and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-28 with Social Science categories.
"Denis McQuail′s Mass Communication Theory is not just a seminal text in the study of media and society - it is a benchmark for understanding and appreciating the long and winding road people and their media have taken to get us here." - Mark Deuze, Indiana University and Leiden University "This is a unique work tested by time and generations of students around the world - North, South, East and West." - Kaarle Nordenstreng, University of Tampere "McQuail′s Mass Communication Theory continues to be the clearest and best introduction to this sprawling field." - Anders Hansen, University of Leicester With over 125,000 copies sold, McQuail′s Mass Communication Theory has been the benchmark for studying media and communication for more than 25 years. It remains the most authoritative and comprehensive introduction to the field and offers unmatched coverage of the research literature. It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. Unmatched in coverage and used across the globe, this book includes: Explorations of new media, globalization, work, economy, governance, policy, media audiences and effects New boxed case studies on key research publications, to familiarize students with the critical research texts in the field Definitions, examples, and illustrations throughout to bring abstract concepts to life. McQuail′s Mass Communication Theory is the indispensable resource no student of media and communication studies can afford to be without.
Mass Communication Theories
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Author : Melvin L. DeFleur
language : en
Publisher: Routledge
Release Date : 2022-05-02
Mass Communication Theories written by Melvin L. DeFleur and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-05-02 with Social Science categories.
The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy. Each chapter presents a specific theory, describing its basic structure in simple formal terms and providing an accessible summary of the research studies and scholarly writings from which it developed. It breaks each complex theory down into five or six interlinked basic propositions, making them easily digestible for students. This new edition includes up-to-date research; improved coverage of all theories presented; expanded treatments of theories such as cultivation theory, the spiral of silence, and framing; contemporary and social media examples; chapter discussion questions; and informative charts and figures. This textbook serves as an accessible core text for undergraduate and graduate Mass Communication, Communication Theory, and Communication and Society courses.