Using Qualitative Methods
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Using Qualitative Methods In Organizational Research
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Author : Thomas Lee
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1999
Using Qualitative Methods In Organizational Research written by Thomas Lee and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Using Qualitative Methods In Organizational Research offers a broad, overall description of qualitative research with the objective of facilitating the greater integration of qualitative and quantitative methods in organizational research. The book provides a look at the methods and tactics of qualitative research for both generating and testing management theories. It includes guidelines for deciding whether to use qualitative methods and overviews of four specific research designs. It describes how qualitative data is collected and analyzed and when and how to quantitatively analyze qualitative data. The author articulates the critical roles for reliability and validity and in the final chapter offers conclusions and recommendations for writing articles that report qualitative studies. Using Qualitative Methods In Organizational Research is appropriate for courses intended to introduce students to qualitative methods, for those traditional quantitative researchers interested in expanding their research methodology base, and for those interested in gaining additional insight into understanding which methods to use in future research.
Using Qualitative Methods In Psychology
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Author : Mary Kopala
language : en
Publisher: SAGE Publications
Release Date : 1999-04-20
Using Qualitative Methods In Psychology written by Mary Kopala and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-04-20 with Psychology categories.
The field of psychology has been characterized by an interesting schism in the area of research methods. The promotion of the scientific method and the emphasis on experimental methodology helped give psychology an identity as a hard science and legitimacy as a discipline. Yet from the beginning, observations of behavior formed the very basis of the field of psychology. Psychologists such as Freud and Piaget used observational qualitative methods to form their theories –which continue to be major cornerstones of contemporary psychology. Editors Mary Kopala and Lisa A. Suzuki have collected a series of essays that help to consider the philosophical foundations for conducting qualitative research in psychological settings, as well as illustrating the application of those methods. Broad-based and inclusive, Using Qualitative Methods in Psychology examines such topics as multicultural issues, supervision, program evaluation, teaching qualitative research, ethics, and therapeutic settings. Using Qualitative Methods in Psychology will be a crucial addition to the libraries of teachers and researchers interested in psychological research methods writ large, and especially to those interested in qualitative research methods.
Using Qualitative Research In Advertising
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Author : Margaret A. Morrison
language : en
Publisher: SAGE Publications
Release Date : 2011-10-31
Using Qualitative Research In Advertising written by Margaret A. Morrison and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-31 with Language Arts & Disciplines categories.
This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach, designed for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.
Qualitative Research Methods
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Author : Monique Hennink
language : en
Publisher: SAGE
Release Date : 2010-11-30
Qualitative Research Methods written by Monique Hennink and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-30 with Social Science categories.
Lecturers, click here to request an e-inspection copy of this text Qualitative Research Methods is based on the authors′ highly successful multidisciplinary qualitative methods workshops, which have been conducted for over a decade. In this book the authors propose a ′qualitative research cycle′ that leads students through the selection of appropriate methods, the collection of data and the transformation of findings into a finished project. It provides a clear explanation of the nature of qualitative research and its key concepts. Topics covered include: o formulating qualitative research questions o ethical issues o in-depth interviews o focus group discussions o observation o coding o data analysis o writing up qualitative research This text is ideal for any students taking a qualitative methods course or producing a qualitative research project at undergraduate or graduate level. It is illustrated throughout with case studies and field examples from a range of international contexts. The practical techniques are also accompanied by the author′s own research tools including interview guides, real coded data and comprehensive research checklists.
The Sage Encyclopedia Of Qualitative Research Methods A L Vol 2 M Z Index
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Author : Lisa M. Given
language : en
Publisher: SAGE
Release Date : 2008-08-21
The Sage Encyclopedia Of Qualitative Research Methods A L Vol 2 M Z Index written by Lisa M. Given and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-08-21 with Reference categories.
An encyclopedia about various methods of qualitative research.
The Sage Handbook Of Qualitative Methods In Health Research
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Author : Ivy Bourgeault
language : en
Publisher: SAGE
Release Date : 2010-08-19
The Sage Handbook Of Qualitative Methods In Health Research written by Ivy Bourgeault and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-19 with Social Science categories.
The Sage Handbook of Qualitative Methods in Health Research is a comprehensive and authoritative source on qualitative research methods. The Handbook compiles accessible yet vigorous academic contributions by respected academics from the fast-growing field of qualitative methods in health research and consists of: - A series of case studies in the ways in which qualitative methods have contributed to the development of thinking in fields relevant to policy and practice in health care. - A section examining the main theoretical sources drawn on by qualitative researchers. - A section on specific techniques for the collection of data. - A section exploring issues relevant to the strategic place of qualitative research in health care environments. The Sage Handbook of Qualitative Methods in Health Research is an invaluable source of reference for all students, researchers and practitioners with a background in the health professions or health sciences.
Using Qualitative Methods In Action Research
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Author : Douglas Cook
language : en
Publisher: Association of College & Research Libraries
Release Date : 2011
Using Qualitative Methods In Action Research written by Douglas Cook and has been published by Association of College & Research Libraries this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Academic libraries categories.
Using Qualitative Methods In Organizational Research
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Author : Thomas Lee
language : en
Publisher: SAGE
Release Date : 1999
Using Qualitative Methods In Organizational Research written by Thomas Lee and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
Offering a broad description of qualitative research, this book facilitates the integration of qualitative and quantitative methods in organizational research. It examines the methods and tactics for both generating and testing management theories, including guidelines for deciding whether to use qualitative methods and overviews of four specific research designs. It describes how qualitative data is collected and analyzed and when and how to quantitatively analyze qualitative data. The author articulates the critical roles for reliability and validity and in the final chapter offers conclusions and recommendations for writing articles that report qualitative studies.
Using Qualitative Methods
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Author :
language : en
Publisher: Assoc of Cllge & Rsrch Libr
Release Date :
Using Qualitative Methods written by and has been published by Assoc of Cllge & Rsrch Libr this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Using Qualitative Methods To Answer Your Research Question
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Author : Paul Oliver
language : en
Publisher: McGraw-Hill Education (UK)
Release Date : 2021-07-23
Using Qualitative Methods To Answer Your Research Question written by Paul Oliver and has been published by McGraw-Hill Education (UK) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-23 with Study Aids categories.
Using Qualitative Methods to Answer Your Research Question provides an accessible and detailed guide to using qualitative methods in social science research. This book places your research question at the centre of your choice of methodology and helps you to identify the strongest qualitative approach to maximize your success. The book provides detailed guidance on: •Types of research questions best suited to investigation using qualitative approaches •Selecting a research question and applying the appropriate methodology •Relating the aims of a research question to the nature of the methodology chosen •The main approaches to the collection and analysis of qualitative data •Using qualitative methods in your research •The different levels of detail required of undergraduate and postgraduate writing This book is ideal for all students carrying out a research dissertation or planning the research for their thesis. “Oliver’s book is an interesting and engaging personal introduction to qualitative research and would be a useful text for first time researchers on undergraduate courses or as a pre-course suggested reading for those starting postgraduate research programmes.” Alaster Scott Douglas, Reader in Education and Professional Practice, University of Roehampton, London, UK “Accessible, clear and with the needs of the researcher in mind, this book ensures the fundamentals of qualitative research are explored through enthusiasm for the subject matter, an appreciation of the conceptual and philosophical underpinnings, as well as the practicalities of planning and conducting research.” Dr. Yunis Alam, Senior Lecturer in Sociology, University of Bradford, UK Paul Oliver is a former Principal Lecturer in the School of Education and Professional Development, at the University of Huddersfield, UK. He was course leader for the Doctor of Education programme, and also taught widely on the master's programme in education.