Value Creation 4 0 Marketing Products In The 21st Century
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Value Creation 4 0 Marketing Products In The 21st Century
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Author : Gábor Rekettye
language : en
Publisher: Transnational Press London
Release Date : 2019-08-15
Value Creation 4 0 Marketing Products In The 21st Century written by Gábor Rekettye and has been published by Transnational Press London this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-15 with Business & Economics categories.
Value Creation 4.0 is a marketing guide to the age of the fourth industrial revolution (‘Industry 4.0’). This title draws attention to the situation which poses new challenges and risks for the whole of humanity. The book takes an essentially practice-oriented approach. The book intends to highlight the importance of the topic, define its conceptual framework and present its practical applications. The book is therefore primarily recommended for practitioners. The topics of the book together with the supporting exhibits and cases – which also include international dimensions – provide information for them that can help increase their competitiveness. The book can also be very handy in higher education. Whole courses can be built on it, as the book comprises 4 parts and 14 chapters which can provide the basis for lectures. Each part is illustrated with cases, and some of the more than 30 exhibits could be used for the efficient processing of the material and for further reflection.
Marketing Management
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Author : Alain Jolibert
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-16
Marketing Management written by Alain Jolibert and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-16 with Business & Economics categories.
Marketing Management challenges the traditional view of marketing as a function, considering it instead as a series of processes pervading the entire organization and involving most personnel as part-time marketers. The authors argue that every company or institution must manage four main processes: strategic positioning, market intelligence, value creation and value generation. Adopting a global approach, the book focuses on value creation and introduces students to the tools of the marketing mix in a process oriented manner. New to this edition: - New coverage of technology applications and developments and B2B marketing - Consistent focus on value creation throughout - More examples to illustrate theory - Enhanced pedagogy including long case studies and exercises in every chapter With its unique approach and international coverage, this book is essential reading for advanced undergraduate and postgraduate students of Marketing Management and will also appeal to MBA and other post-experience students.
Marketing 3 0
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2010-05-03
Marketing 3 0 written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-05-03 with Business & Economics categories.
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. Explains the future of marketing, along with why most marketers are stuck in the past Examines companies that are ahead of the curve, such as S. C. Johnson Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
Value Based Marketing For Bottom Line Success
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Author : J. Nicholas DeBonis
language : en
Publisher: McGraw Hill Professional
Release Date : 2002-11-22
Value Based Marketing For Bottom Line Success written by J. Nicholas DeBonis and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-11-22 with Business & Economics categories.
To be successful in today’s marketplace, a company must integrate its traditional business functions to provide superior value to targeted customers. This means creating an offering that echoes in the customers’ consciousness as a great deal for them. Why? Because the value provided serves customers best interests. In so doing, a business succeeds, attracts new customers, and is able to continually improve the value offered to existing customers. Value Based Marketing for Bottom Line Success provides a 5-step model and critical tools necessary for creating and managing a successful Value Delivery marketing strategy. Customers buy value, not product or features. They buy from the company that provides the most value. And they buy what’s in their best interest. Consequently, the secret to customer retention and growing value relationships with customers is to always make it in their best interest to do business with you by providing the best value in the marketplace. Value Based Marketing for Bottom Line Success: 5 Steps to Creating Competitive Value offers a Value Creation and Delivery process which will help a company to compete profitably in its marketplace by: 1) identifying the value expectations of target customers; 2) selecting the values on which it wants to compete; 3) analyzing the ability within the organization to deliver that value; 4) communicating the value & selling the value message; 5) delivering the value promised & improving the company’s value model. A value-focused strategy, by definition, isn’t a mass marketing strategy; it’s a targeted laser strategy directed at chosen value segments that are profitable for the supplier. This text offers a customer value creation model, which shows how to create and sustain competitive advantage while delivering customer value and offers a method for quantifying customer lifetime value (CLV), which enables a company to identify which customer value segments it should target.
Quality In The Era Of Industry 4 0
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Author : Kai Yang
language : en
Publisher: John Wiley & Sons
Release Date : 2024-01-24
Quality In The Era Of Industry 4 0 written by Kai Yang and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-24 with Technology & Engineering categories.
Enables readers to use real-world data from connected devices to improve product performance, detect design vulnerabilities, and design better solutions Quality in the Era of Industry 4.0 provides an insightful guide in harnessing user performance and behavior data through AI and other Industry 4.0 technologies. This transformative approach enables companies not only to optimize products and services in real-time, but also to anticipate and mitigate likely failures proactively. In a succinct and lucid style, the book presents a pioneering framework for a new paradigm of quality management in the Industry 4.0 landscape. It introduces groundbreaking techniques such as utilizing real-world data to tailor products for superior fit and performance, leveraging connectivity to adapt products to evolving needs and use-cases, and employing cutting-edge manufacturing methods to create bespoke, cost-effective solutions with greater efficiency. Case examples featuring applications from the automotive, mobile device, home appliance, and healthcare industries are used to illustrate how these new quality approaches can be used to benchmark the product’s performance and durability, maintain smart manufacturing, and detect design vulnerabilities. Written by a seasoned expert with experience teaching quality management in both corporate and academic settings, Quality in the Era of Industry 4.0 covers sample topics such as: Evolution of quality through industrial revolutions, from ancient times to the first and second industrial revolutions Quality by customer value creation, explaining differences in producers, stakeholders, and customers in the new digital age, along with new realities brought by Industry 4.0 Data quality dimensions and strategy, data governance, and new talents and skill sets for quality professionals in Industry 4.0 Automated product lifecycle management, predictive quality control, and defect prevention using technologies like smart factories, IoT, and sensors Quality in the Era of Industry 4.0 is a highly valuable resource for product engineers, quality managers, quality engineers and quality consultants, industrial engineers, and systems engineers who wish to make a participatory approach towards data-driven design, economical mass-customization, and late differentiation.
Adaptation And Value Creating Collaborative Networks
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Author : Luis M. Camarinha-Matos
language : en
Publisher: Springer
Release Date : 2011-10-20
Adaptation And Value Creating Collaborative Networks written by Luis M. Camarinha-Matos and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-20 with Business & Economics categories.
This book constitutes the refereed proceedings of the 12th IFIP WG 5.5 Working Conference on Virtual Enterprises, PRO-VE 2011, held in Sao Paulo, Brazil, in October 2011. The 61 revised papers presented were carefully selected from numerous submissions. They provide a comprehensive overview of recent advances in various collaborative network (CN) domains and their applications with a particular focus on adaptation of the networks and their value creation, specifically emphasizing topics related to evolution from social networking to collaborative networks; social capital; value chains; co-creation of complex products; performance management; behavioral aspects in collaborative networks; collaborative networks planning and modeling; benefit analysis and sustainability issues, as well as including important technical and scientific challenges in applying CNs to areas such as advanced logistics networks, business process modeling, service orientation, and other emerging application domains such as ageing, tourism, crisis, and emergency scenarios.
21st Century Fmcg Consumer Marketing Creating Customer Value By Putting Consumers At The Heart Of Fmcg Marketing Strategy
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Author : Manal Haddad
language : en
Publisher: Lulu.com
Release Date : 2016-01-27
21st Century Fmcg Consumer Marketing Creating Customer Value By Putting Consumers At The Heart Of Fmcg Marketing Strategy written by Manal Haddad and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-27 with categories.
An effective marketing strategy helps in aligning company goals to its strategies, improve overall performance and perk-up sales and revenues. The evolving nature of consumer needs and requirements in the FMCG industry means that companies today have to completely overhaul their current marketing strategies and make it relevant to the current times. This book will provide detailed insight into the thinking of today's consumers towards FMCG products. The book will highlight the paradigm shift in consumer mindset that has created challenges and opportunities for the 21st century companies. Fundamental issues, risks, and challenges will be looked into to provide answers to the three magical questions: What's changed? How to Adapt? and What's Next?
The 4 A S Of Marketing
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Author : Jagdish Sheth
language : en
Publisher: Routledge
Release Date : 2012-04-23
The 4 A S Of Marketing written by Jagdish Sheth and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-23 with Business & Economics categories.
The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A’s." The 4A framework derives from a customer-value perspective based on the four distinct roles that customers play in the market: seekers, selectors, payers and users. For a marketing campaign to succeed, it must achieve high marks on all four A’s, using a blend of marketing and non-marketing resources. The 4A framework helps companies create value for customers by identifying exactly what they want and need, as well as by uncovering new wants and needs. (For example, none of us knew we "needed" an iPad until Apple created it.) That means not only ensuring that customers are aware of the product, but also ensuring that the product is affordable, accessible and acceptable to them. Throughout this book, the authors demonstrate how looking at the world through the 4A lens helps companies avoid marketing myopia (an excessive focus on the product) as well as managerial myopia (an excessive focus on process). In fact, it is a powerful way to operationalize the marketing concept; it enables managers to look at the world through the customer’s eyes. This ability has become an absolute necessity for success in today’s hyper-competitive marketplace.
Handbook Of Research On Strategic Supply Chain Management In The Retail Industry
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Author : Kamath, Narasimha
language : en
Publisher: IGI Global
Release Date : 2016-02-09
Handbook Of Research On Strategic Supply Chain Management In The Retail Industry written by Kamath, Narasimha and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-09 with Business & Economics categories.
Customer satisfaction is a pivotal component to any business that provides goods or services to the public. By effectively managing the flow of products, business can adapt to the growing demands of consumers and deliver successful customer service. The Handbook of Research on Strategic Supply Chain Management in the Retail Industry is an authoritative reference source for the latest scholarly research on properly managing business processes in order to satisfy end-user requirements and increase competitive advantage in the retail marketplace. Highlighting concepts relating to field applications, customer relationships, and current trends in logistics management, this book is ideally designed for business professionals, managers, upper-level students, and researchers interested in innovative strategies and best practices in modern supply chains.
Marketing 4 0
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2016-11-17
Marketing 4 0 written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-17 with Business & Economics categories.
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.