Value In A Digital World
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Value In A Digital World
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Author : Francisco J. López Lubián
language : en
Publisher: Springer
Release Date : 2017-11-06
Value In A Digital World written by Francisco J. López Lubián and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-11-06 with Business & Economics categories.
An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Assessing the value of traditional business was easy. There are hard, well tested metrics and tangible, measurable assets you can literally kick the tyres of. But how do you measure the value of something that consists of little more than bits of information, brand awareness and a compelling idea? In the winner takes all digital world how do you know if this idea is one that will attract billions of dedicated users or a few thousand fleeting trialists? And, most importantly, how do you assess whether any given business model is robust enough to make billions or flawed in a way that will lose millions? Lopez Lubian and Esteves look at what economic value means in a digital world, and argue for a shift from traditional value metrics to digital value metrics. Through high profile case studies they examine the process of valuation in the digital world – examining the challenges of making objective judgments from subjective information and how to assess the value of data. Next they analyse in depth a number of different digital business models from the perspective of delivering value to investors, stakeholders and society at large. Finally they present a framework model for assessing value in digital business.
Creating Value In The Digital Era
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Author : Alf Chattell
language : en
Publisher: Springer
Release Date : 2016-07-27
Creating Value In The Digital Era written by Alf Chattell and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-27 with Business & Economics categories.
We live in a time of exciting possibilities. The business world is being transformed as digital technologies shift the basis of competition from machine-intensity to human-intensity. The foundations of success in today's fast-moving global economy are the creative capacities of people, competitive advantage is now based on insight, imagination and innovation. But meeting the challenges of value-creation in this digital era requires a revolution in thought, outlook and practice. New models of business are needed to provide fresh perspectives on creating and sustaining value in an economy founded on human talent. This practical guide explains how to revolutionise your management strategies, create value for your customers and grasp the new opportunities offered by the digital era.
The Impact Of The Digital World On Management And Marketing
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Author : Grzegorz Mazurek
language : en
Publisher: Poltext
Release Date : 2016-08-31
The Impact Of The Digital World On Management And Marketing written by Grzegorz Mazurek and has been published by Poltext this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-31 with categories.
The book aims to give an insight into the multifacetedness of changes the Internet – referred to here as the digital world – triggers in both theory and practice of marketing and management. The book has been divided into 5 subject areas, i.e. management, strategy, communications, brand, and consumer, all of which act as the main themes of subsequent chapters.
The Value Fabric
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Author : John P. Reilly
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2016-04-22
The Value Fabric written by John P. Reilly and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-22 with categories.
The Value Fabric: A Guide to Doing Business in the Digital World describes how business should be conducted in the digital world using a new concept called the value fabric.A value fabric is a mesh of interwoven, cooperating organizations and individuals, called parties, who directly or indirectly deliver value to customers.The book address the following questions:* How are multi-party, multi-industry business models represented in today's digital world?* How is a vibrant fabric composed of these parties (participants) developed?* What are the keys to successful participation in the fabric?* How should participants communicate with one another?* Does the use of industry standards enable successful cooperation among participants?* Where can standards be found?* What are the similarities and difference between the value fabric and value chain / value network?And also of importance is why we should care about all this:* The digital world requires a standard way to simply describe and visualize the way business is conducted, and the value fabric provides that.* The digital world demands agility, and the value fabric enabled by industry standards provides a way for businesses to become and remain agile.
Private Life In A Digital World
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Author : Margaret & Hughes Jackson (Gordon)
language : en
Publisher:
Release Date : 2015-06-18
Private Life In A Digital World written by Margaret & Hughes Jackson (Gordon) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-18 with categories.
Redefining Retail
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2024-01-22
Redefining Retail written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-22 with Business & Economics categories.
Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution. How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also prove invaluable to students of management, marketing and business administration, as well as anyone with an interest in the evolution of commerce.
Measuring The Digital World
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Author : Gary Angel
language : en
Publisher: FT Press
Release Date : 2015-11-20
Measuring The Digital World written by Gary Angel and has been published by FT Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-20 with Computers categories.
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The definitive guide to next generation digital measurement; Indispensable insight for building high-value digital experiences! Helps you capture the knowledge you need to deliver deep personalization at scale Reflects today’s latest insights into digital behavior and consumer psychology For every digital marketer, analyst, and executive who wants to improve performance To win at digital, you must capture the right data, quickly transform it into the right knowledge,and use them both to deliver deep personalization at scale. Conventional digital metrics simply aren’t up to the task. Now, Gary Angel shows how to reinvent digital measurement so it delivers all you need to create richer, more compelling digital experiences. Angel shows how to transform “raw facts” about digital behavior into meaningful knowledge about your visitors... what they were trying to accomplish...how well you helped them... how you can personalize and optimize their digital experiences from now on... how you can use measurement to provide deep personalization at scale.
Organizing For The Digital World
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Author : Federico Cabitza
language : en
Publisher: Springer
Release Date : 2018-08-20
Organizing For The Digital World written by Federico Cabitza and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-20 with Computers categories.
This book argues that “organizing” is a broader term than managing, as it entails understanding how people and machines interact with each other; how resources, data, goods are exchanged in complex and intertwined value chains; and how lines of action and activities can be articulated using flexible protocols and often ad-hoc processes in situated practices of use and production. The book presents a collection of research papers shedding new light on these phenomena and related practices from both academic and professional perspectives. Given the plurality of views that it offers, the book makes a relevant contribution to the understanding and appreciation of the complexity of the digital world at various levels of granularity. It focuses on how individuals, communities and the coopetitive societies of our new, global and hyperconnected world produce value and pursue their objectives and ideals in mutually dependent ways. The content of the book is based on a selection of the best papers - original double-blind peer-reviewed contributions - presented at the annual conference of the Italian chapter of the AIS, which was held in Milan, Italy in October 2017.
Creating Value In The Digital Era
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Author : Alf Chattell
language : en
Publisher:
Release Date : 1999
Creating Value In The Digital Era written by Alf Chattell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with categories.
Digitalization For Value Creation
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Author : Andreas Weber
language : en
Publisher: Springer Nature
Release Date : 2020-04-22
Digitalization For Value Creation written by Andreas Weber and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-22 with Business & Economics categories.
Digitalization is the greatest change project that we have ever known, and data is circulating in unimaginable quantities and at unimaginable speed. In this book, the author urges managers and business leaders to embrace this constant state of change in cooperation with their team. He addresses how corporate culture and hierarchies have to change to adapt to new digital workspaces and value chains. These changes also include questions about the use and storage of data, customer relations and international teamwork. The book is especially geared towards managers in manufacturing industries and companies.