Verkoop Marketing Voor Uitmuntende Resultaten
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Verkoop Marketing Voor Uitmuntende Resultaten
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Author :
language : nl
Publisher: COMMEINE TOM - F.T.C.
Release Date :
Verkoop Marketing Voor Uitmuntende Resultaten written by and has been published by COMMEINE TOM - F.T.C. this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Principes Van Marketing 4 E
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Author : Philip J. Kotler
language : nl
Publisher: Pearson Education
Release Date : 2005
Principes Van Marketing 4 E written by Philip J. Kotler and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.
Dit is de vierde editie van Principes van marketing, het toonaangevende marketinghandboek van Philip Kotler en Gary Armstrong, in de zeer succesvolle Europese bewerking van John Saunders en Veronica Wong. Dit boek biedt de lezer de meest complete en actuele inleiding in alle aspecten van moderne marketing. Met het oog op het toenemend belang van globalisering en e-business plaatsen de auteurs het marketingvak nadrukkelijk in een mondiale context. Het boek bevat onder meer ruim zestig actuele Nederlandse en Vlaamse cases. Principes van marketing past een praktisch managementperspectief toe op de diverse marketingthema's. Daarmee, en dankzij een breed palet van didactische extra's, is dit boek bij uitstek geschikt voor tal van economische en bedrijfskundige opleidingen in het hoger onderwijs. Op grond van uitgebreid marktonderzoek in de Benelux zijn in deze vierde Nederlandse editie van Principes van marketing belangrijke verbeteringen aangebracht in inhoud en structuur, illustratieve voorbeelden, praktijkmateriaal en didactiek. Op de bij het boek geleverde dvd staan videocases aan de hand waarvan studenten kunnen zien hoe marketing in de praktijk werkt bij bedrijven als MTV, Bacardi, Rabobank en Bertolli.
Marketing Communicatie
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Author : Patrick de Pelsmacker
language : nl
Publisher: Pearson Education
Release Date : 2005
Marketing Communicatie written by Patrick de Pelsmacker and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Waardecreatie En Innovatie In De Industrie
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Author :
language : nl
Publisher: ACCO
Release Date : 2004
Waardecreatie En Innovatie In De Industrie written by and has been published by ACCO this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
De Succesvolle Internetmanager
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Author : Erwin Sigterman
language : nl
Publisher: Erwin Sigterman
Release Date : 2010
De Succesvolle Internetmanager written by Erwin Sigterman and has been published by Erwin Sigterman this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with categories.
In The Footsteps Of The Prophet
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Author : Tariq Ramadan
language : en
Publisher: Oxford University Press
Release Date : 2007-02-05
In The Footsteps Of The Prophet written by Tariq Ramadan and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-02-05 with Religion categories.
Named by Time magazine as one of the 100 most important innovators of the century, Tariq Ramadan is a leading Muslim scholar, with a large following especially among young European and American Muslims. Now, in his first book written for a wide audience, he offers a marvelous biography of the Prophet Muhammad, one that highlights the spiritual and ethical teachings of one of the most influential figures in human history. In the Footsteps of the Prophet is a fresh and perceptive look at Muhammad, capturing a life that was often eventful, gripping, and highly charged. Ramadan provides both an intimate portrait of a man who was shy, kind, but determined, as well as a dramatic chronicle of a leader who launched a great religion and inspired a vast empire. More important, Ramadan presents the main events of the Prophet's life in a way that highlights his spiritual and ethical teachings. The book underscores the significance of the Prophet's example for some of today's most controversial issues, such as the treatment of the poor, the role of women, Islamic criminal punishments, war, racism, and relations with other religions. Selecting those facts and stories from which we can draw a profound and vivid spiritual picture, the author asks how can the Prophet's life remain -- or become again -- an example, a model, and an inspiration? And how can Muslims move from formalism -- a fixation on ritual -- toward a committed spiritual and social presence? In this thoughtful and engaging biography, Ramadan offers Muslims a new understanding of Muhammad's life and he introduces non-Muslims not just to the story of the Prophet, but to the spiritual and ethical riches of Islam.
The Negotiation Book
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Author : Steve Gates
language : en
Publisher: John Wiley & Sons
Release Date : 2015-10-08
The Negotiation Book written by Steve Gates and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-08 with Business & Economics categories.
Winner! - CMI Management Book of the Year 2017 – Practical Manager category Master the art of negotiation and gain the competitive advantage Now revised and updated, the second edition of The Negotiation Book will teach you about one of the most important skills in business. We all have to negotiate at some point; whether in the office or at home and good negotiation skills can have a profound effect on our lives – both financially and personally. No other skill will give you a better chance of optimizing your success and your organization's success. Every time you negotiate, you are looking for an increased advantage. This book delivers it, whilst ensuring the other party also comes away feeling good about the deal. Nothing will put you in a stronger position to build capacity, build negotiation strategies and facilitate negotiations through to successful conclusions. The Negotiation Book: Explains the importance of planning, dynamics and strategies Will help you understand the psychology, tactics and behaviours of negotiation Teaches you how to conduct successful win-win negotiations Gives you the competitive advantage
Infrastructure Technology
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Author : Djoko Legono
language : en
Publisher: Trans Tech Publications Ltd
Release Date : 2018-05-10
Infrastructure Technology written by Djoko Legono and has been published by Trans Tech Publications Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-10 with Technology & Engineering categories.
The 1st Infrastructure Technology Symposium was held as part of the 3rd International Conference on Science and Technology (ICST 2017, Yogyakarta, Indonesia, July 11-12, 2017). It was aimed at providing a platform for researchers, engineers, and academicians to present their latest research findings and exchanging knowledge in the field of Civil Engineering. The presented papers are published in this book and we hope this volume will be interesting and useful for many researchers, engineers, and academicians whose activity are related to the field of Civil Engineering.
Experiential Marketing
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Author : Bernd H. Schmitt
language : en
Publisher: Simon and Schuster
Release Date : 2000-12-11
Experiential Marketing written by Bernd H. Schmitt and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-12-11 with Business & Economics categories.
Engaging, enlightening, provocative, and sensational are the words people use to describe compelling experiences and these words also describe this extraordinary book by Bernd Schmitt. Moving beyond traditional "features-and-benefits" marketing, Schmitt presents a revolutionary approach to marketing for the branding and information age. Schmitt shows how managers can create holistic experiences for their customers through brands that provide sensory, affective, and creative associations as well as lifestyle marketing and social identity campaigns. In this masterful handbook of tools and techniques, Schmitt presents a battery of business cases to show how cutting-edge companies use "experience providers" such as visual identity, communication, product presence, Web sites, and service to create different types of customer experiences. To illustrate the essential concepts and frameworks of experiential marketing, Schmitt provides: SENSE cases on Nokia mobile phones, Hennessy cognac, and Procter & Gamble's Tide Mountain Fresh detergent; FEEL cases on Hallmark, Campbell's Soup, and Häagen Dazs Cafés in Asia, Europe, and the United States; THINK cases on Apple Computer's revival, Genesis ElderCare, and Siemens; ACT cases on Gillette's Mach3, the Milk Mustache campaign, and Martha Stewart Living; RELATE cases on Harley-Davidson, Tommy Hilfiger, and Wonderbra. Using the New Beetle and Sony as examples, Schmitt discusses the strategic and implementation intricacies of creating holistic experiences for customers. In an intriguing final chapter, he presents turn-around techniques such as "Objective: To Dream," "Send in the Iconoclasts," and "Quit the Bull," to show how traditional marketing firms can transform themselves into experience-oriented organizations. This book will forever change your perception of customers, marketing, and brands -- from Amtrak and Singapore Airlines to Herbal Essences products and Gwyneth Paltrow.
The Power Of Preeminence
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Author : Paul Rulkens
language : en
Publisher: Management Impact Publishing
Release Date : 2019-04
The Power Of Preeminence written by Paul Rulkens and has been published by Management Impact Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04 with Business & Economics categories.
If you want to accelerate your business and career and stand out like a tall giraffe surrounded by tiny field mice, now is the time to get serious and get going. In this book, high performance expert Paul Rulkens offers the best ideas, insights and techniques to get everything you can out of everything you have -- from business growth to maximizing your own performance. Whether you are a business leader, company owner, or ambitious professional, The Power of Preeminence has the necessary tools to significantly raise the bar and quickly take you and your organization to the next level of business improvement and career success.