Vermarktung Von Tv Formaten Informative Und Unterhaltende Tv Formate
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Vermarktung Von Tv Formaten Informative Und Unterhaltende Tv Formate
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Author : Julia Becker
language : de
Publisher: Diplomica Verlag
Release Date : 2015-01-01
Vermarktung Von Tv Formaten Informative Und Unterhaltende Tv Formate written by Julia Becker and has been published by Diplomica Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-01 with Business & Economics categories.
Viele Jahrhunderte lang verbreiteten sich informative sowie unterhaltende Inhalte ausschließ-lich über Printmedien. Dank neuer technischer Möglichkeiten entstand im 20. Jahrhundert eine Vielfalt elektronischer Medien. Von diesen sogenannten „Neuen Medien“ spielt heute neben dem Internet vor allem das Fernsehen eine wichtige Rolle im Alltagsleben. In diesem Buch beschreibt die Autorin das Phänomen „TV-Format“ aus einer marketingorientierten Perspektive. Sie zeigt auf, wie Unternehmen und TV-Sender sich auf dem Markt behaupten und von der Konkurrenz abheben können. Dazu analysiert sie mehrere TV-Formate verschie-dener Anbieter. Die Auswahl reicht von informativen Sendungen wie SpiegelTV bis hin zu Unterhaltungsshows wie Circus Halligalli.
The Format Age
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Author : Jean K. Chalaby
language : en
Publisher: John Wiley & Sons
Release Date : 2015-12-22
The Format Age written by Jean K. Chalaby and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-22 with Social Science categories.
Few trends have had as much impact on television as formats have in recent years. Long confined to the fringes of the TV industry, they have risen to prominence since the late 1990s. Today, they are a global business with hundreds of programmes adapted across the world at any one time, from mundane game shows to blockbuster talent competitions, from factual entertainment to high-end drama. Based on exclusive industry access, this book provides an in-depth analysis of the complex world of the TV format from its origins to the present day. Chalaby delivers a comprehensive account of the TV format trading system and conceptualizes the global value chain that underpins it, unpicking the corporate strategies and power relations within. Using interviews with format creators, he uncovers the secrets behind the world’s most travelled formats, exploring their narrative structure and cultural meanings.
Unterhaltung Im Deutschen Fernsehen
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Author : Andre Keime
language : de
Publisher:
Release Date : 2007
Unterhaltung Im Deutschen Fernsehen written by Andre Keime and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Television broadcasting categories.
Implicit Communication And Marketing
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Author : Carsten Teubel
language : de
Publisher: diplom.de
Release Date : 2009-05-15
Implicit Communication And Marketing written by Carsten Teubel and has been published by diplom.de this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-15 with Psychology categories.
Inhaltsangabe:Einleitung: Ziel dieser Arbeit ist es aufzuzeigen, was man bei der Umsetzung von Placement-Maßnahmen im TV-Bereich nach den Erkenntnissen des Neuromarketing beachten sollte, damit eine platzierte Marke ihre volle Wirkung entfalten kann. Hierfür werden wichtige und grundlegende Fakten zum Bereich Product Placment zusammengestellt, die gängigen Kommunikationstheorien aufgezeigt, um über die Darstellung der neuen Erkenntnisse des Neuromarketings zu einem Praxistransfer und Wegweiser für die richtige Anwendung von Placement-Maßnahmen gelangen zu können. Einleitend sei hier angeführt, dass die gesamte Unternehmenskommunikation heutzutage nicht mehr nur auf den klassischen Werbeaktivitäten wie Verkaufsförderung, Öffentlichkeitsarbeit bzw. Public Relations (PR) oder der Mediawerbung basiert. Es gibt eine Fülle von neuartigen Werkzeugen, die entwickelt wurden, um die klassischen Werbeinstrumente am Markt zu unterstützen. Diese sehen sich einer immer schwächer werdenden Akzeptanz wie auch Wirksamkeit gegenüber. Nicht nur die Marketingabteilungen der Unternehmen vertrauen mehr und mehr den Below-The-Line (BTL) Aktivitäten. Sponsoring, Merchandising und Product Placement sind eigenständige Kommunikationsformen, welche besonders für die Fernseh- und Filmindustrie interessante Finanzierungsquellen darstellen. Auch in der klassischen TV-Medienarbeit ist das Product Placement auf dem Vormarsch. Placement-Aktivitäten haben es als neu entdeckte Kommunikationsinstrumente geschafft, Gegenstand hitziger Diskussionen zu werden und die Experten in zwei Lager zu teilen. Auf der einen Seite preisen Fachleute Product Placement-Aktivitäten als neue Wunderwaffe gegen die Schwierigkeiten im klassischen Werbebereich und als Bereicherung im Kommunikations-Mix. Die Skeptiker dagegen warnen vor der gefährlichen Beeinflussungskraft des Instruments und bezeichnen es als unzulässige Schleichwerbung. In Deutschland liegen noch wenige Informationen zu Placement-Aktivitäten vor. In dieser Arbeit sollen daher u.a. die Grundlagen, die Bedeutungen und die derzeitigen rechtlichen Rahmenbedingungen aufgezeigt werden. Im weiteren Verlauf dieser Arbeit soll der Frage nachgegangen werden, ob heutzutage die allseits bekannten Kommunikationstheorien noch zutreffen, nach denen immer noch seitens der Marketer und Kommunikateure gehandelt wird. Der Konsument oder Nutzer von Marken, zusätzlich auch der Rezipient von Kommunikationsbotschaften, hat sich im Laufe der Zeit [...]
Global Television Formats
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Author : Sharon Shahaf
language : en
Publisher: Routledge
Release Date : 2013-06-17
Global Television Formats written by Sharon Shahaf and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Performing Arts categories.
Winner of the 2013 SCMS Best Edited Collection Award For decades, television scholars have viewed global television through the lens of cultural imperialism, focusing primarily on programs produced by US and UK markets and exported to foreign markets. Global Television Formats revolutionizes television studies by de-provincializing its approach to media globalization. It re-examines dominant approaches and their legacies of global/local and center/periphery, and offers new directions for understanding television’s contemporary incarnations. The chapters in this collection take up the format phenomena from around the globe, including the Middle East, Western and Eastern Europe, South and West Africa, South and East Asia, Australia and New Zealand, North America, South America, and the Caribbean. Contributors address both little known examples and massive global hits ranging from the Idol franchise around the world, to telenovelas, dance competitions, sports programming, reality TV, quiz shows, sitcoms and more. Looking to global television formats as vital for various cultural meanings, relationships, and structures, this collection shows how formats can further our understanding of television and the culture of globalization at large.
Understanding Reality Television
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Author : Su Holmes
language : en
Publisher: Psychology Press
Release Date : 2004
Understanding Reality Television written by Su Holmes and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Reality TV categories.
Tracing the history of reality TV from Candid Camera to The Osbournes, Understanding Reality Television examines a range of programmes which claim to depict 'real life'.
Reality Tv
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Author : Annette Hill
language : en
Publisher: Routledge
Release Date : 2014-11-13
Reality Tv written by Annette Hill and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-13 with Social Science categories.
Reality TV is popular entertainment. And yet a common way to start a conversation about it is ‘I wouldn’t want anyone to know this but...’ Why do people love and love to hate reality TV? This book explores reality TV in all its forms - from competitive talent shows to reality soaps - examining a range of programmes from the mundane to those that revel in the spectacle of excess. Annette Hill’s research draws on interviews with television producers on the market of reality TV and audience research with over fifteen thousand participants during a fifteen year period. Key themes in the book include the phenomenon of reality TV as a new kind of inter-generic space; the rise of reality entertainment formats and producer intervention; audiences, fans and anti-fans; the spectacle of reality and sports entertainment; and the ways real people and celebrities perform themselves in cross-media content. Reality TV explores how this form of popular entertainment invites audiences to riff on reality, to debate and reject reality claims, making it ideal for students of media and cultural studies seeking a broader understanding of how media connects with trends in society and culture.
Understanding The Global Tv Format
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Author : Albert Moran
language : en
Publisher: Intellect Books
Release Date : 2006-01-01
Understanding The Global Tv Format written by Albert Moran and has been published by Intellect Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-01 with Performing Arts categories.
Recent years have seen an astonishing growth in the adaptation of program formats in television systems across the world. Under the new market conditions of the multi-channel cluster brought about by new technologies and increased privatization of service, the adaptation of successful and popular TV formats from one place to another is occurring on an increasingly regular basis. Hence, the remaking of different national versions of Big Brother and Pop Idol are only part of what is going on. In fact, from Chinese versions of Coronation Street and Sex and the City, Indian and Indonesian remakes of Who Wants To Be A Millionaire?, program clones of Ground Force and other make-over and renovation shows across Europe and the UK, the present is the era of the global TV format. But what exactly is a format? After all, programs have been copied and imitated since the beginnings of broadcasting. In this, the first book in the English language to systematically deal with the subject, Albert Moran and Justin Malbon provide a valuable guide to the institutional, cultural and legal dimensions of the format. Now widely referred to although equally often misunderstood, the TV format is a commodity of production, finance, distribution, broadcasting and marketing knowledges, that is facilitating the international reconfiguration of program making. Understanding the Global TV Format thus addresses the different stages and issues of the business. It tracks the steps whereby formats are devised, developed and distributed. Major companies are profiled as are the international markets and festivals at which trade occurs. However, there is also a great deal of piracy taking place so that the book is concerned with the control and regulation of format remaking. Legal protection is often both the first and last recourse of parties and the authors examine the relevance of laws relating to such matters as copyright and contract.
Into The Universe Of Technical Images
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Author : Vilém Flusser
language : en
Publisher: U of Minnesota Press
Release Date : 2011
Into The Universe Of Technical Images written by Vilém Flusser and has been published by U of Minnesota Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Social Science categories.
An examination of the promise and peril of digital communication technologies.
Postemotional Society
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Author : Stjepan Mestrovic
language : en
Publisher: SAGE
Release Date : 1996-12-23
Postemotional Society written by Stjepan Mestrovic and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996-12-23 with Social Science categories.
With a foreword by David Riesman, author of The Lonely Crowd. Introducing a new term to the sociological lexicon: ′postemotionalism′, Stjepan Mestrovic argues that the focus of postmodernism has been on knowledge and information, and he demonstrates how the emotions in mass industrial societies have been neglected to devastating effect. Using contempoary examples, the author shows how emotion has become increasingly separated from action; how - in a world of disjointed and synthetic emotions - social solidarity has become more problematic; and how compassion fatigue has increasingly replaced political commitment and responsibility. Mestrovic discusses the relation between knowledge and the emotions in thinkers as diverse as Durkheim, Baudrillard, Ritzer, Riesman, and Orwell. This stimulating and provocative work concludes with a discussion of the postemotional society, where peer groups replace the government as the means of social control.