Verso L Ospitalit Made In Italy Avviare La Crescita Con La Competitivit Turistica Delle Diverse Localit
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Verso L Ospitalit Made In Italy Avviare La Crescita Con La Competitivit Turistica Delle Diverse Localit
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Author : Nicolò Costa
language : it
Publisher: Armando Editore
Release Date : 2013
Verso L Ospitalit Made In Italy Avviare La Crescita Con La Competitivit Turistica Delle Diverse Localit written by Nicolò Costa and has been published by Armando Editore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Tourism Satellite Account Recommended Methodological Framework
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Author : OECD
language : en
Publisher: OECD Publishing
Release Date : 2001-06-01
Tourism Satellite Account Recommended Methodological Framework written by OECD and has been published by OECD Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-06-01 with categories.
Presents a recommended methodological framework for a tourism satellite account for national accounts made by a working group having the participation of the Statistical Office of the European Communities, the Organisation for Economic Cooperation and Development and the World Tourism Organisation.
Tourism Local Systems And Networking
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Author : Luciana Lazzeretti
language : en
Publisher: Routledge
Release Date : 2006-08-14
Tourism Local Systems And Networking written by Luciana Lazzeretti and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-08-14 with Business & Economics categories.
This book focuses on the role of networking, cooperation and partnership in destination management in response to the changing environment of the tourism industry. Firms and institutions are nowadays required to implement drastic management changes: they must adopt a systemic approach and become actively involved in formal and informal networks in order to increase efficiency and product quality, to gain a sustainable edge and face the competitive context. The work is dedicated to deepening the topics of the "Networking and Tourism Local System" session of the 12th ATLAS 2004 Annual Conference, "Networking & Partnership in Destination Development & Management", held in Naples. From a theoretical point of view, the papers included herein relate to two macro reference areas: applied economics and managerial sciences. The analysis range from national to local levels and focus on strategies, policies, and project experiences. Several cases from different areas (Finland, France, Ireland, Italy, Malaysia, Portugal, Spain, Sweden) are examined and provide features and issues that can be applied beyond the cultural and economic contexts.
The Cultural Industries
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Author : David Hesmondhalgh
language : en
Publisher: SAGE
Release Date : 2002-05-24
The Cultural Industries written by David Hesmondhalgh and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-05-24 with Social Science categories.
The Cultural Industries combines a political economy approach with the best aspects of cultural studies, sociology, communication studies and social theory to provide an overview of the key debates surrounding cultural production. The book: Considers both the entertainment and the information sectors Combines analysis of the contemporary scene with a long-range historical perspective Draws on an range of examples from North America, the UK, Europe and elsewhere
Trends And Issues In Od
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Author : Wyatt Warner Burke
language : en
Publisher: San Diego, Calif. : University Associates
Release Date : 1980
Trends And Issues In Od written by Wyatt Warner Burke and has been published by San Diego, Calif. : University Associates this book supported file pdf, txt, epub, kindle and other format this book has been release on 1980 with Business & Economics categories.
Marketing To The Social Web
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Author : Larry Weber
language : en
Publisher: John Wiley & Sons
Release Date : 2009-03-03
Marketing To The Social Web written by Larry Weber and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-03 with Business & Economics categories.
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.
Marketing In Travel And Tourism
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Author : Victor T.C. Middleton
language : en
Publisher: Routledge
Release Date : 2012-05-23
Marketing In Travel And Tourism written by Victor T.C. Middleton and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-05-23 with Business & Economics categories.
Now in its third edition, the best-selling text, Marketing in Travel and Tourism, explains the principles and practice of marketing as they are increasingly being applied in the global travel and tourism industry. Building on the success of previous editions, the authors have completely revised the text to reflect the changes in the travel and tourism industry in the 21st century. International examples and case studies drawn from recent practice in several countries are used throughout the text. Case studies emphasising the role of ICT include: Microburners, Travel Inn (budget hotels), RCI Europe, the Balearic Islands, and ICT and the role of the Internet in international NTO strategies. With its comprehensive content and user friendly style, Marketing in Travel and Tourism third edition takes the reader from an initial definition of the subject matter through to the application of marketing in the travel and tourism industry, discussing crucial components such as planning strategy and the marketing mix, making it an indispensable text for both students and practitioners alike.
Rethinking Clusters
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Author : Luciana Lazzeretti
language : en
Publisher: Routledge
Release Date : 2021-05-13
Rethinking Clusters written by Luciana Lazzeretti and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-13 with Business & Economics categories.
Research on the topic of clusters and industrial districts is very extensive. However, most of it has focused more on understanding the past than on trying to map out the future. The aim of this book is to fill this gap by identifying and discussing the main research topics that populate the current scientific debate and highlight the emergent lines of research that will constitute the future research agenda. It does so by drawing on the debate started with the "rethinking clusters" workshops, which in a short time have become a rich place for discussion among cluster scholars around the world. Rethinking Clusters: Towards a New Research Agenda for Cluster Research collects contributions from authoritative colleagues, who cover a number of relevant and timely issues, such as the territorial roots of radical innovation processes, new ways of understanding and measuring the role of place in economic development, path renewal, internationalization and entrepreneurship. The final section is devoted to the critical analysis of policies that support smart specialization. The chapters in this book were originally published as a special issue of the journal European Planning Studies.
New Industrial Spaces
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Author : Allen John Scott
language : en
Publisher:
Release Date : 1988
New Industrial Spaces written by Allen John Scott and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Economic geography categories.
The Experience Logic As A New Perspective For Marketing Management
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Author : Tonino Pencarelli
language : en
Publisher:
Release Date : 2018
The Experience Logic As A New Perspective For Marketing Management written by Tonino Pencarelli and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Marketing categories.
This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value. The first part of the book, which has a theoretical focus, reviews the international literature and offers conceptual observations on the experiential perspective. Suggestions are made on how experience logic can act as a new driver for the management of marketing processes in firms within the context of the experience economy. In the second part of the book, attention turns to the applications of experience logic in different sectors, including tourism, commerce, culture, and trade shows. Company-specific examples of benefits of the experiential approach are also explored in case studies on gift box providers, marketing of traditional local products, and the cosmetics industry. The book will be of particular interest for marketing specialists, but will additionally be of value for managers in private companies and public bodies who wish to enhance their marketing methods.