Vineyard Winery Management
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Vineyard Winery Management
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Author :
language : en
Publisher:
Release Date : 2008
Vineyard Winery Management written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Viticulture categories.
Strategic Winery Tourism And Management
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Author : Kyuho Lee
language : en
Publisher: CRC Press
Release Date : 2016-01-05
Strategic Winery Tourism And Management written by Kyuho Lee and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-05 with Business & Economics categories.
Strategic Winery Tourism and Management: Building Competitive Winery Tourism and Winery Management Strategy presents cutting-edge knowledge and research related to strategic winery tourism and winery management. It highlights the major theories on strategic winery tourism and winery management and encompasses a variety of topics ranging from strate
Precision Viticulture
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Author : Tony Proffitt
language : en
Publisher:
Release Date : 2006
Precision Viticulture written by Tony Proffitt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Precision farming categories.
Management And Marketing Of Wine Tourism Business
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Author : Marianna Sigala
language : en
Publisher: Springer
Release Date : 2018-09-02
Management And Marketing Of Wine Tourism Business written by Marianna Sigala and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-02 with Business & Economics categories.
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives. Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors.
Managing Wine Quality
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Author : Andrew G. Reynolds
language : en
Publisher: Woodhead Publishing
Release Date : 2021-11-19
Managing Wine Quality written by Andrew G. Reynolds and has been published by Woodhead Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-19 with Technology & Engineering categories.
Managing Wine Quality, Volume 1: Viticulture and Wine Quality, Second Edition, reviews our current understanding of wine aroma, color, taste and mouthfeel. In addition, it focuses on the measurement of grape and wine properties, the instrumental analysis of sensory evaluation, and wine authenticity and traceability. The effects of viticulture technologies on grape composition and wine quality attributes are also included, with sections on viticultural and vineyard management practices, fungal contaminants, grape processing equipment, and grape harvesting methods for both red and white wines. In addition, there is coverage on the potential impacts of global warming on wine quality. With a focus on recent studies, advanced methods, and a look to future technologies, this fully updated edition is an essential reference for anyone involved in viticulture and oenology who wants to explore new methods, understand different approaches, and refine existing practices. Reviews our current understanding of wine aroma, color, taste and mouthfeel Details the measurement of grape and wine properties through instrumental analysis, must and wine, and sensory evaluation Examines viticulture and vineyard management practices, fungal contaminants and processing equipment
How To Launch Your Wine Career
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Author : Liz Thach
language : en
Publisher: Board and Bench Publishing
Release Date : 2009-09-01
How To Launch Your Wine Career written by Liz Thach and has been published by Board and Bench Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-01 with Cooking categories.
Written by successful and respected industry professionals, How to Launch Your Wine Career gives practical, real-world advice on how to land, develop, and succeed in a career in wine making and production, vineyard management, marketing and sales, public relations, writing, education, winery management and administration, direct-to-consumer sales, and more. Featuring interviews with some of wine's most prominent figures—including winemaker Heidi Barrett and wine writer James Laube of Wine Spectator—the book builds a career from the ground up, explaining job descriptions, educational and skill requirements, the career ladder, how to get started, and job hunting strategies. Each chapter ends with a helpful resource guide of available conferences, books, and websites. The appendix provides a detailed action plan worksheet to help the prospective applicant plan, plot progress, and nail that killer wine industry job.
Wine Tourism Destination Management And Marketing
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Author : Marianna Sigala
language : en
Publisher: Springer
Release Date : 2019-06-25
Wine Tourism Destination Management And Marketing written by Marianna Sigala and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-25 with Business & Economics categories.
The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
Contemporary Wine Marketing And Supply Chain Management
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Author : Daniel J. Flint
language : en
Publisher: Springer
Release Date : 2016-04-29
Contemporary Wine Marketing And Supply Chain Management written by Daniel J. Flint and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-29 with Business & Economics categories.
Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive.
Managing Wine And Wine Sales
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Author : J. E. Fattorini
language : en
Publisher: Cengage Learning
Release Date : 1997
Managing Wine And Wine Sales written by J. E. Fattorini and has been published by Cengage Learning this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Hospitality industry categories.
Fattorini covers all aspects of choosing, purchasing and storing wine in a restaurant, how to draw up wine lists, market and then sell wines, train specialist staff and select equipment. He also looks at related areas of beverage management.
Wine Management And Marketing Opportunities For Companies And Challenges For The Industry
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Author : Foued Cheriet
language : en
Publisher: John Wiley & Sons
Release Date : 2020-11-17
Wine Management And Marketing Opportunities For Companies And Challenges For The Industry written by Foued Cheriet and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-11-17 with Business & Economics categories.
This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studies, conducted by a group of Montpellier academics in Economics and Management Sciences (Groupe Montpellier Vin), this book presents recent and original research results and raises the key issues related to finance, strategy, international management and marketing. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation to a stimulating debate on the prospects of this traditional, yet innovative sector.