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Viral Discourse


Viral Discourse
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Viral Discourse


Viral Discourse
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Author : Rodney H. Jones
language : en
Publisher: Cambridge University Press
Release Date : 2021-03-11

Viral Discourse written by Rodney H. Jones and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-03-11 with Language Arts & Disciplines categories.


This Element consists of ten short pieces written by prominent discourse analysts in the midst of the COVID-19 pandemic. Each piece focuses on a different aspect of the pandemic, from the debate over wearing face masks to the metaphors used by politicians and journalists in different countries to talk about the virus. Each of the pieces also makes use of a different approach to analysing discourse (e.g. Critical Discourse Analysis, Genre Analysis, Corpus Assisted Discourse Analysis) and demonstrates how that approach can be applied to a small set of data. The aim of the Element is to show how the range of tools available to discourse analysts can be brought to bear on a pressing, 'real-world' problem, and how discourse analysis can contribute to formulating 'real-world' solutions to the problem.



Discourses Modes Media And Meaning In An Era Of Pandemic


Discourses Modes Media And Meaning In An Era Of Pandemic
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Author : Sabine Tan
language : en
Publisher: Taylor & Francis
Release Date : 2022-09-30

Discourses Modes Media And Meaning In An Era Of Pandemic written by Sabine Tan and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-30 with Language Arts & Disciplines categories.


The COVID-19 pandemic has affected all aspects of our everyday lives – from the political to the economic to the social. Using a multimodal discourse analysis approach, this dynamic collection examines various discourses, modes and media in circulation during the early stages of the pandemic, and how these have impacted our daily lives in terms of the various meanings they express. Examples include how national and international news organisations communicate important information about the virus and the crisis, the public’s reactions to such communications, the resultant (counter-)discourses as manifested in social media posts and memes, as well as the impact social distancing policies and mobility restrictions have had on people’s communication and interaction practices. The book offers a synoptic view of how the pandemic was communicated, represented and (re-)contextualised across different spheres, and ultimately hopes to help account for the significant changes we are continuing to witness in our everyday lives as the pandemic unfolds. This volume will appeal primarily to scholars in the field of (multimodal) discourse analysis. It will also be of interest to researchers and graduate students in other fields whose work focuses on the use of multimodal artefacts for communication and meaning making. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.



Pandemic And Crisis Discourse


Pandemic And Crisis Discourse
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Author : Andreas Musolff
language : en
Publisher: Bloomsbury Publishing
Release Date : 2022-02-10

Pandemic And Crisis Discourse written by Andreas Musolff and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-10 with Language Arts & Disciplines categories.


The COVID-19 pandemic has led to a host of critical reflections about discourse practises dealing with public health issues. Situating crisis communication at the centre of societal and political debates about responses to the pandemic, this volume analyses the discursive strategies used in a variety of settings. Exploring how crisis discourse has become a part of managing the public health crisis itself, this book focuses on the communicative tasks and challenges for both speakers and their public audiences in seven areas: - establishment of discursive and political authority - official governmental and expert communication to the public - public understanding of government communication - legitimation of public health management as a 'war' - judging and blaming a collective other - cross-national comparison and rivalry - empathy and encouragement Covering global discourses from Asia, Europe, the Middle East, North and South America, and New Zealand, chapters use corpus-based data to cast light on these issues from a variety of languages. With crisis discourse already the object of fierce national and international debates about the appropriateness of specific communicative styles, information management and 'verbal hygiene', Pandemic and Crisis Discourse offers an authoritative intervention from language experts.



Meaning Generation In Chinese Official Media Discourse


Meaning Generation In Chinese Official Media Discourse
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Author : Lutgard Lams
language : en
Publisher: Taylor & Francis
Release Date : 2025-06-09

Meaning Generation In Chinese Official Media Discourse written by Lutgard Lams and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-06-09 with Foreign Language Study categories.


Drawing on approaches from Linguistic Pragmatics, Critical Discourse Analysis, Conceptual Metaphor Theory, Social Actor Representation Theory, and Framing Theory, this book critically explores the various linguistic devices and pragmatic strategies that concern meaning generation in the context of Chinese official media discourse. The volume rests on eight chapters that—using different analytical lenses, with either a culture-specific perspective or a cross-cultural one—take language analysis as their point of departure, in order to investigate how meaning is generated in situated discourse, such as media accounts about specific issues within the socio-political, cultural, or economic sphere. Each chapter is empirically grounded, and either focuses on a specific genre, such as the documentary and the press conference, or explores social and political events and initiatives that have been topical in recent years: the Covid-19 and SARS crises, the US-China trade conflict, the Regional Comprehensive Economic Partnership (RCEP), and the 2021 Hong Kong electoral system reform. By bringing back the linguistic analysis to the core of the analytical approach, the volume shows the interconnection of text and context, reminding the reader about the key role of language users both on the production and reception side. This book will be of interest to students and scholars interested in the relation between language and politics and, in particular, in understanding meaning-making and meaning-moulding processes in discourses articulated in an official Chinese context aimed both internally and internationally.



Conspiracy Theory Discourses


Conspiracy Theory Discourses
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Author : Massimiliano Demata
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2022-11-15

Conspiracy Theory Discourses written by Massimiliano Demata and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-15 with Language Arts & Disciplines categories.


Conspiracy Theory Discourses addresses a crucial phenomenon in the current political and communicative context: conspiracy theories. The social impact of conspiracy theories is wide-ranging and their influence on the political life of many nations is increasing. Conspiracy Theory Discourses bridges an important gap by bringing discourse-based insights to existing knowledge about conspiracy theories, which has so far developed in research areas other than Linguistics and Discourse Studies. The chapters in this volume call attention to conspiracist discourses as deeply ingrained ways to interpret reality and construct social identities. They are based on multiple, partly overlapping analytical frameworks, including Critical Discourse Analysis, rhetoric, metaphor studies, multimodality, and corpus-based, quali-quantitative approaches. These approaches are an entry point to further explore the environments which enable the proliferation of conspiracy theories, and the paramount role of discourse in furthering conspiracist interpretations of reality.



Contagious Metaphor


Contagious Metaphor
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Author : Peta Mitchell
language : en
Publisher: A&C Black
Release Date : 2013-03-14

Contagious Metaphor written by Peta Mitchell and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-14 with Literary Criticism categories.


The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cultural contagion' in anthropology. In the twenty-first century, contagion, or 'thought contagion' has become a byword for creativity and a fundamental process by which knowledge and ideas are communicated and taken up, and resonates with André Siegfried's observation that 'there is a striking parallel between the spreading of germs and the spreading of ideas'. In Contagious Metaphor, Peta Mitchell offers an innovative, interdisciplinary study of the metaphor of contagion and its relationship to the workings of language. Examining both metaphors of contagion and metaphor as contagion, Contagious Metaphor suggests a framework through which the emergence and often epidemic-like reproduction of metaphor can be better understood.



Current Approaches To Metaphor Analysis In Discourse


Current Approaches To Metaphor Analysis In Discourse
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Author : Ignasi Navarro i Ferrando
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2019-09-02

Current Approaches To Metaphor Analysis In Discourse written by Ignasi Navarro i Ferrando and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-02 with Language Arts & Disciplines categories.


This volume takes up the challenge of surveying the present state of a variety of approaches to the identification, analysis and interpretation of metaphor across communication channels, situational contexts, genres and social spheres. It reflects three foremost trends of present metaphor research, namely the communicative approach, the cognitive modelling approach and the multimodality approach. These trends are considered as areas of research emerging on the ground of the Conceptual Metaphor Theory, initiated by Lakoff. The book intends to show their concomitances as well as mark their diversifying paths. The aim is to bring about and make apparent the many connections among assumingly different trends stemming from CMT. Whereas discrepancies between communicative and conceptual perspectives might seem irredeemable, the book emphasizes and claims that the background framework of CMT provides a solid foundation for collaboration and mutual influence. Consequently, the analysis of metaphor usage in context may provide insights for cognitive modelling proposals. The analysis of cognitive configuration of conceptual domains may, in turn, illuminate our understanding of communicative decisions in discourse. The integration of multimodal metaphor analysis puts forward the idea that diverse modal manifestations of metaphor reveal the symbiosis between communicative and cognitive stances. The various subject areas and methodologies illuminate the scene of current research in the field. The poignant contributions open far reaching avenues into the realm of human thought and discourse.



The Routledge Handbook Of Discourse Analysis


The Routledge Handbook Of Discourse Analysis
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Author : Michael Handford
language : en
Publisher: Taylor & Francis
Release Date : 2023-05-15

The Routledge Handbook Of Discourse Analysis written by Michael Handford and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-15 with Language Arts & Disciplines categories.


The Routledge Handbook of Discourse Analysis covers the major approaches to discourse analysis from critical discourse analysis to multimodal discourse analysis and their applications in key educational and institutional settings. The handbook is divided into eight sections: Approaches to Discourse Analysis, Gender, Race and Sexualities, Narrativity and Discourse, Genre and Register, Spoken Discourse, Social Media and Online Discourse, Educational Applications and Institutional Applications. The chapters are written by a wide range of contributors from around the world, each a leading researcher in their respective field. With a focus on the application of discourse analysis to real-life problems, the contributors introduce the reader to a topic and analyse authentic data. This fully revised second edition includes new sections on Gender, Race and Sexualities, Narrativity and Discourse, Genre and Register, Spoken Discourse, Social Media and Online Discourse and nine new chapters on topics such as digital communication and public policy and political discourse. This volume is vital reading for all students and researchers of discourse analysis in linguistics, applied linguistics, communication and cultural studies, social psychology and anthropology.



Analyzing Digital Discourses


Analyzing Digital Discourses
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Author : Marjut Johansson
language : en
Publisher: Springer Nature
Release Date : 2022-01-12

Analyzing Digital Discourses written by Marjut Johansson and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-01-12 with Language Arts & Disciplines categories.


This book contributes to the scholarly debate on the forms and patterns of interaction and discourse in modern digital communication by probing some of the social functions that online communication has for its users. An array of experts and scholars in the field address a range of forms of social interaction and discourses expressed by users on social networks and in public media. Social functions are reflected through linguistic and discursive practices that are either those of ‘convergence’ or ‘controversy’ in terms of how the discourse participants handle interpersonal relations or how they construct meanings in discourses. In this sense, the book elaborates on some very central concerns in the area of digital discourse analysis that have been reported within the last decade from various methodological perspectives ranging from sociolinguistics and pragmatics to corpus linguistics. This edited collection will be of particular interest to scholars and students in the fields of digital discourse analysis, pragmatics, sociolinguistics, social media and communication, and media and cultural studies.



Guerrilla Democracy


Guerrilla Democracy
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Author : Peter Bloom
language : en
Publisher: Policy Press
Release Date : 2021-07-20

Guerrilla Democracy written by Peter Bloom and has been published by Policy Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-07-20 with Business & Economics categories.


The liberating promise of big data and social media to create more responsive democracies and workplaces is overshadowed by a nightmare of election meddling, privacy invasion, fake news and an exploitative gig economy. Yet, while regressive forces spread disinformation and hate, 'guerrilla democrats' continue to foster hope and connection through digital technologies. This book offers an in-depth analysis of platform-based radical movements, from the online coalitions of voters and activists to the Deliveroo and Uber strikes. Combining cutting edge theories with empirical research, it makes an invaluable contribution to the emerging literature on the relationship between technology and society.