Visibility Of Corporate Websites
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Visibility Of Corporate Websites
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Author : Gautam Pant
language : en
Publisher:
Release Date : 2018
Visibility Of Corporate Websites written by Gautam Pant and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
With an ever expanding content and user base, the Web presents information discovery and consumption challenges for both consumers and producers of information. Producers of information strive for visibility among consumers who have limited attention. Corporate websites are a primary digital marketing channel for firms through which they seek to gain a bigger share of their stakeholders' (i.e., customers, investors, communities) attention. Using observations spanning several years we study the website visibility, as measured by user traffic, of more than 2500 public firms and its association with properties of corporate websites and the corresponding firms. One property that is of particular interest to us is the availability of “community-engaging” pages, i.e., pages that support blogs or forums on the website or provide links to external social media platforms such as Facebook. These community-engaging pages signify online prosocial services provided by firms. We find that websites with larger number of community-engaging pages are associated with higher visibility. This provides a novel empirical support for the promotion and use of social media content and tools on websites of firms. We also find that websites with more specific content are associated with lower visibility while providing more out-links is associated with higher visibility. We observe these results consistently over time. These associations are observed while controlling for the size of the firms, types of their industries, the magnitude of media attention and other firm-level heterogeneity. Finally, machine learning models derived from our empirical analysis provide strong predictive utility for out-of-sample data.
Search Engine Visibility
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Author : Shari Thurow
language : en
Publisher: New Riders
Release Date : 2003
Search Engine Visibility written by Shari Thurow and has been published by New Riders this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Computers categories.
Topics covered in this book include : how to write search engine friendly sales copy ; search engine friendly design solutions ; how to increase your web site's popularity ; solutions for dynamic web sites ; and submission guidelines.
Website Visibility
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Author : Melius Weideman
language : en
Publisher: Elsevier
Release Date : 2009-09-22
Website Visibility written by Melius Weideman and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-22 with Computers categories.
The quest to achieve high website rankings in search engine results is a prominent subject for both academics and website owners/coders. Website Visibility marries academic research results to the world of the information practitioner and contains a focused look at the elements which contribute to website visibility, providing support for the application of each element with relevant research. A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed. Written by a well-respected academic and practitioner in the field of search engines Provides practical and real-world guidance for real-world situations Based on actual research in the field, which is often used to confirm or refute beliefs in the industry
Building Business Websites With Squarespace 7
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Author : Miko Coffey
language : en
Publisher: Packt Publishing Ltd
Release Date : 2017-10-26
Building Business Websites With Squarespace 7 written by Miko Coffey and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-26 with Computers categories.
Discover the best way to build, design and launch professional websites with Squarespace quickly, without needing to learn any code About This Book Discover time-saving tricks and best practices, and avoid common pitfalls while creating a website Create visually stunning Responsive Design templates for your website with Squarespace 7 Understand how to monitor, measure, and manage your website after launching it Who This Book Is For This book is ideal for anyone who wants to learn how to use the latest version of Squarespace to create a website from scratch and take it through to go-live. You don't need any prior experience with Squarespace, HTML, or CSS, or building websites in general as everything is done using Squarespace's simple, browser-based interface. What You Will Learn Develop an essential Website Toolkit that will act as reference and materials for your entire project, ensuring you stay on-target to meet your objectives Set up your Squarespace account, learn how the interface works, and select the correct template for your website's purpose and goals Create your website framework, fill it with content, and arrange your pages using Squarespace's easy drag-and-drop tools Customize your site's look and feel to match your brand, and create a stunning visual impact for your website on all types of devices, including mobiles and tablets Configure the core functions your business needs, whether connecting to social media, promoting events, showcasing your work, or selling goods and services online Learn time-saving tricks and how to avoid common pitfalls from an experienced professional with years of Squarespace experience Gain valuable insights about search engine optimization, communicating effectively online, and other e-marketing advice How to monitor, measure, and manage your website post-launch In Detail Squarespace is a web-based tool that allows non-technical people to create and manage professional-looking websites quickly, without needing to write any code. It empowers business owners to take total control of their own websites, without needing to pay someone to design or maintain it. This book covers much more than just how to use Squarespace. It covers all aspects of creating a successful business website, from developing your brand identity, to writing and structuring content to match your target audience's needs, and dozens of other other valuable tips that will help your website shine. Most importantly, you'll learn the correct steps to follow in order to ensure your project is smooth and stress-free. The book starts by helping you plan your website project and gather all the raw materials you'll need. Next, you'll set up your account and become familiar with the terminology and tools that you'll be using. Once you've learned the basics of how the Squarespace interface, templates, and different page types operate, you will create the framework of your website, ready for you to insert content and functionality. Then, once all the core elements are in place, you'll apply the aesthetic fine-tuning needed to bring your website in line with your brand. After the aesthetics have been honed and all functions tested, you will launch your website and drive traffic to it, monitor it, and improve it. Style and approach This easy-to-follow guide will teach you to build websites the easiest way in the latest version of Squarespace.
Optimizing Website Design To Enhance Company Visibility
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Author : Kyle LeBlanc
language : en
Publisher:
Release Date : 2016
Optimizing Website Design To Enhance Company Visibility written by Kyle LeBlanc and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with categories.
This project was conducted at Neuropore Therapies, Inc. Neuropore is located in San Diego, CA and the business focus is on curing neuro-degenerative diseases, namely Parkinson’s Disease and Alzheimer’s Disease. Project goals included becoming certified with Google Analytics, learning about digital analytics and website design, and determining if Neuropore’s new website was worth their investment. General conclusions from this project are that Neuropore Therapies, Inc. has promising digital analytics results from their new website. Despite shortcomings with the total amount of data, the data points to a significant increase in overall web traffic and visibility of the business. The actual design changes are supported by current literature, and their investment may prove to be more significant in the future. With an improved Google Analytics study that encompasses a full year of data, Neuropore will be better able to ascertain whether their investment has made a significant impact on their online visibility.
Contemporary Business
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Author : Louis E. Boone
language : en
Publisher: John Wiley & Sons
Release Date : 2023-05-08
Contemporary Business written by Louis E. Boone and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-08 with categories.
Enable students to evaluate and provide solutions to today's global business challenges and thrive in today's fast-paced business environment. Rooted in the basics of business, Contemporary Business, 4th Canadian Edition provides students a foundation upon which to build a greater understanding of current business practices and issues that affect their lives. Written with attention toward global technology trends, and Environmental, Social, and Governance (ESG), Contemporary Business, 4th Canadian Edition encourages learners to grow and leverage intercultural aptitude, real-world problem-solving, and data analytics skills.
Beginner S Guide To The Digital Marketing
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Author : Sukhdeep Singh
language : en
Publisher: Sukhdeep Singh
Release Date : 2021-02-15
Beginner S Guide To The Digital Marketing written by Sukhdeep Singh and has been published by Sukhdeep Singh this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-15 with Education categories.
Introducing - Beginner's Guide To The Digital Marketing This Guide is one of the best when it comes to Digital Marketing If you want to make yourself perfect and looking to boost your existing Business, HERE YOU ARE AT THE RIGHT PLACE. Digital Marketing is Profitable Users are using the web to search and explore offers, make purchasing decisions. They took into account the opinions of their friends, user and other recommendation and provide awareness about the product. Online Marketing is an approach to gain and persuade customers that are using the web and devices constantly using. Thus it can reach and address the user at any time and anywhere. Digital Marketing is Measurable What worked, what didn’t? By observing how customers behave and measuring conversions based on resources, where users came from, we identify what works better and what works worse. So, with every investment, we can improve the performance of our marketing campaign and get a higher return. After Reading This Book You will become to aware about- How to get your website on the top page with SEO? How to grow your business with SMM strategies? How to use PPC to generate paid leads? Major Google Updates How to earn from your Social Accounts and Website with Affiliate Marketing? How to Create a Successful E-Mail Marketing Campaign? What is the Black hat and white hat SEO? And many more interesting topics only for you. - See more at: https://sukh4655.stores.instamojo.com/product/284561/beginners-guide-to-the-digital-marketing/#sthash.YelZmftD.dpuf
Regulating The Visible Hand
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Author : Benjamin L. Liebman
language : en
Publisher: Oxford University Press, USA
Release Date : 2016
Regulating The Visible Hand written by Benjamin L. Liebman and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Business & Economics categories.
This text examines the domestic and global consequences of Chinese state capitalism, focusing on the impact of state-owned enterprises on regulation and policy, while placing China's variety of state capitalism in comparative perspective.
Future Proof Your Seo
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Author : Scott Keever
language : en
Publisher: Scott Keever
Release Date : 2024-01-01
Future Proof Your Seo written by Scott Keever and has been published by Scott Keever this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-01-01 with Business & Economics categories.
In "Future-Proof Your SEO," renowned SEO expert and successful entrepreneur Scott Keever offers an insightful journey into the ever-evolving world of Search Engine Optimization. This essential guide is a treasure trove for anyone looking to understand and excel in the dynamic landscape of digital marketing. Keever, with his extensive experience and proven strategies, delves deep into the core principles of SEO, making complex concepts accessible to beginners while providing advanced techniques for seasoned professionals. The book is crafted to cater to a wide audience, ranging from aspiring digital marketers to business owners seeking to enhance their online presence. Key Highlights: Understanding SEO: A comprehensive breakdown of SEO fundamentals, ensuring readers grasp the basics before diving deeper. Algorithm Updates & Trends: An exploration of historical and recent changes in search algorithms, offering insights into the trajectory of SEO practices. Practical Strategies: Real-world examples and step-by-step guides on implementing effective SEO tactics. Future-Proof Techniques: Expert advice on adapting to future trends, ensuring your SEO strategy remains robust and effective. Analytics & Measurement: Guidance on utilizing analytics to track success and refine strategies. Ethical Practices: Emphasis on ethical SEO techniques, promoting longevity and credibility in your digital marketing efforts. "Future-Proof Your SEO" stands out with its forward-thinking approach, emphasizing adaptability and long-term planning. Whether you're looking to enhance your personal brand, grow your business, or simply stay updated in the digital marketing realm, this book is an indispensable resource. Scott Keever's expertise, coupled with his engaging writing style, makes "Future-Proof Your SEO" not just an instructional manual but a compelling read for anyone invested in mastering the art of SEO.
Web Design And Marketing Solutions For Business Websites
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Author : Kevin Potts
language : en
Publisher: Apress
Release Date : 2007-11-25
Web Design And Marketing Solutions For Business Websites written by Kevin Potts and has been published by Apress this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-11-25 with Computers categories.
This book teaches you all you need to know to create effective web sites for businesses of all sizes. It’s packed with useful tips and practical examples. First you are taken through the planning stage, including overall site structure, grouping content, using content and language effectively, and planning for accessibility. Next, you are shown how to effectively design the different parts of your site as well as how to add specialized improvements, including feedback forms and search functionality. The examples focus largely on CSS and HTML, but the principles are applicable to any site and some useful Flash examples are also provided.