Visionary Marketing For The 21st Century Facing The Challange Proceedings Of Anzmac 2000 Australian New Zealand Marketing Academy Conference 28th November 1st December 2000 Hosted By School Of Marketing Management Griffith University
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Visionary Marketing For The 21st Century Facing The Challange Proceedings Of Anzmac 2000 Australian New Zealand Marketing Academy Conference 28th November 1st December 2000 Hosted By School Of Marketing Management Griffith University
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Author : Australian and New Zealand Marketing Academy
language : en
Publisher:
Release Date : 2000
Visionary Marketing For The 21st Century Facing The Challange Proceedings Of Anzmac 2000 Australian New Zealand Marketing Academy Conference 28th November 1st December 2000 Hosted By School Of Marketing Management Griffith University written by Australian and New Zealand Marketing Academy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with categories.
Branding The Middle East
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Author : Steffen Wippel
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2023-10-02
Branding The Middle East written by Steffen Wippel and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-10-02 with Business & Economics categories.
This edited volume investigates place, product, and personal branding in the Middle East and North Africa, including some studies from adjacent regions and the wider Islamicate world. Going beyond simply presenting logos and slogans, it critically analyses processes of strategic communication and image building under general conditions of globalisation, neoliberalisation, and postmodernisation and, in a regional perspective, of lasting authoritarian rule and increased endeavours for "worlding." In particular, it looks at the multiple actors involved in branding activities, their interests and motives, and investigates tools, channels, and forms of branding. A major interest exists in the entanglements of different spatial scales and in the (in)consistencies of communication measures. Attention is paid to reconfigurations of certain images over time and to the positioning of objects of branding in time and space. Historical case studies supplement the focus on contemporary branding efforts. While branding in the Western world and many emerging economies has been meticulously analysed, this edited volume fills an important gap in the research on MENA countries.
Tourism Smart Specialization And Sustainable Development
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Author : João Romão
language : en
Publisher:
Release Date : 2021
Tourism Smart Specialization And Sustainable Development written by João Romão and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021 with categories.
This Special Issue addresses relations between tourism activities, smart specialization strategies, and sustainable development at different territorial levels, including the local, regional, national, and international. Framed by appropriate conceptual frameworks to define the contemporary dynamics of innovation in tourism, case studies supported by advanced quantitative methods and developed in rural and urban areas of Asia, Europe, and Africa are presented and discussed. The concept of smart specialization inspires the formulation of regional innovation policies and strategies, emphasizing the importance of endogenous resources and existing territorial capabilities. By exploring the diversity and variety of each economy to develop inter-sectoral relations, this approach aims at promoting the creation of spillover effects of innovation processes supported by adequate key enabling technologies, potentially leading to the sustainable development of places, regions, and countries. As an activity that mobilizes contributions from different economic sectors, tourism may play a central role in such strategies. As described and discussed in this Special Issue, aspects related to the creative sectors of economies, information and communication technologies, traditional products and lifestyles, food production, or diverse cultural values can be mobilized to generate innovative and sustainable solutions for tourism development.
Political Marketing
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Author : Kostas Gouliamos
language : en
Publisher: Routledge
Release Date : 2013-11-12
Political Marketing written by Kostas Gouliamos and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-12 with Political Science categories.
A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.
Objects Of Desire
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Author : C. Dennis
language : en
Publisher: Springer
Release Date : 2004-11-23
Objects Of Desire written by C. Dennis and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-11-23 with Social Science categories.
What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.
Handbook Of Research Methods For Marketing Management
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Author : Nunkoo, Robin
language : en
Publisher: Edward Elgar Publishing
Release Date : 2021-10-22
Handbook Of Research Methods For Marketing Management written by Nunkoo, Robin and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-22 with Business & Economics categories.
Taking a multidisciplinary approach, this comprehensive Handbook comprises contributions from international researchers of diverse educational and research backgrounds. Chapters present methodological issues within marketing research, sharing the researchers’ experiences of what does and does not work, as well as discussing challenges and avenues for innovation.
New Voices New Visions
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Author : Catriona Elder
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2012-03-15
New Voices New Visions written by Catriona Elder and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-03-15 with Social Science categories.
New Voices, New Visions brings together a collection of papers that engage with the ideas of nation, identity and place. The title New Voices, New Visions harks back to earlier scholarship that endeavoured to explore these issues. It therefore makes links between old and new stories of Australian identity, tracing the continuities, shifts and changes in how Australia is imagined. The collection is deliberately interdisciplinary, gathering work by historians, literary and film scholars, communication and cultural theorists, political scientists and sociologists. This mixed perspectives enables the reader to trace ideas, concepts and theories across a range of disciplines and understand the distinctive ways in which different disciplines engage with ideas of nation, space and Australian identity. The book is written in an engaging and accessible manner, making it an excellent text for undergraduate and postgraduate students in the fields of Australian Studies. It will be especially useful for the growing number of students living outside Australia who engage with Australian literature and culture. The book provides a range of topics that introduces students to key issues and concepts. It also situates these ideas in historical context. New Voices, New Visions engages with key contemporary issues in everyday Australian life: environment and climate change, immigration, consumerism, travel and cities. It explores these various topics by considering case studies, both contemporary and historical. For example the issue of attitudes to Asia are analysed through art; the topic of national symbols through the case of the crocodile; approaches to immigration via a popular reality television programme. The contributors to this book comprise some of the foremost Australian scholars as well as emerging scholars. This combination ensures a depth of knowledge but also a vibrancy. The editors are experienced scholars whose knowledge of the field is broad and they have brought a coherence to the material ensuring a strong narrative for the reader.
Wine Tourism Destination Management And Marketing
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Author : Marianna Sigala
language : en
Publisher: Springer
Release Date : 2019-06-25
Wine Tourism Destination Management And Marketing written by Marianna Sigala and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-25 with Business & Economics categories.
The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.
Storytelling Case Archetype Decoding And Assignment Manual Scadam
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Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2016-01-08
Storytelling Case Archetype Decoding And Assignment Manual Scadam written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-08 with Business & Economics categories.
Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.
A Guide To Project Monitoring Evaluation
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Author : Gudda
language : en
Publisher: AuthorHouse
Release Date : 2011-11-02
A Guide To Project Monitoring Evaluation written by Gudda and has been published by AuthorHouse this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-02 with Business & Economics categories.
This book is written for students taking courses in monitoring and evaluation both in college and at the university .The outstanding feature of the book lies in its organization. The chapters are arranged in chronological sequence to correspond to the classic steps in monitoring and evaluation systems. By looking at the monitoring and evaluation steps, the reader is presented with a logical & integrated framework. The principles and ideas expressed herein are relevant to any monitoring and evaluation programme.