Visionary Pricing
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Visionary Pricing
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Author : Gerald E. Smith
language : en
Publisher: Emerald Group Publishing
Release Date : 2012-11-29
Visionary Pricing written by Gerald E. Smith and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-29 with Business & Economics categories.
Presents the thinking from preeminent pricing thought leaders from North America, Europe, and Asia who originally came together many years ago to encourage the development of pricing. In this book, they assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing.
Visionary Pricing
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Author : Gerald E. Smith
language : en
Publisher: Emerald Group Publishing
Release Date : 2012-11-29
Visionary Pricing written by Gerald E. Smith and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-29 with Business & Economics categories.
Presents the thinking from preeminent pricing thought leaders from North America, Europe, and Asia who originally came together many years ago to encourage the development of pricing. In this book, they assess the present and future destiny of pricing, pricing innovation, and pricing paradigms that are influencing the evolution of pricing.
Getting Price Right
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Author : Gerald Smith
language : en
Publisher: Columbia University Press
Release Date : 2021-10-12
Getting Price Right written by Gerald Smith and has been published by Columbia University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-12 with Business & Economics categories.
Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing Association How do leaders, managers, and proprietors go about the essential task of setting prices? What biases enter into this process, and why? How can a business debias its price setting to become more productive, strategic, and profitable? Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes—a firm’s or manager’s pricing orientation—results in a better long-term pricing strategy. He explores how pricing actually happens in practice and shows how to identify and remove the psychological blinders that cause suboptimal decisions and policies. Smith details how to improve pricing orientation by combining the soft behavioral skills that intuitively shape and refine pricing practice with the hard analytic skills that guide and structure pricing strategy. The result is more rational and more profitable pricing—with respect to not only revenue and profitability but also employee productivity and customer satisfaction. Offering an accessible and actionable model, Getting Price Right is the first book to apply behavioral economics to managerial price setting. It is a must-read for corporate business leaders, thought leaders, and professionals interested in advances in pricing and for managers, entrepreneurs, proprietors, and small and midsize business owners whose everyday work involves pricing.
Summary The Visionary S Handbook
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Author : BusinessNews Publishing,
language : en
Publisher: Primento
Release Date : 2014-09-29
Summary The Visionary S Handbook written by BusinessNews Publishing, and has been published by Primento this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-29 with Business & Economics categories.
The must-read summary of Watts Wacker and Jim Taylor's book: "The Visionary's Handbook: Nine Paradoxes That Will Shape the Future of Your Business". This complete summary of the ideas from Watts Wacker and Jim Taylor's book "The Visionary's Handbook" presents nine paradoxes that are all about being a success both in your business and personal life. The paradoxes show that the way a person or organisation reacts to the challenges of the present will have a huge impact on the possibilities available in the future. In other words, the future is constantly being rewritten by the events of today. In their book, the authors explain that savvy people and smart organisations realise that and use it to their advantage to create a future environment of success in an era of turbulence and uncertainty. By managing the contradictions of the present, they are then well positioned and prepared for whatever does ultimately come. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Visionary's Handbook" and discover the effective techniques that you can use to write your own story.
The Visionary Brand
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Author : Bryan Smeltzer
language : en
Publisher: LiquidMind Press
Release Date : 2022-02-08
The Visionary Brand written by Bryan Smeltzer and has been published by LiquidMind Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-08 with Business & Economics categories.
The Visionary Brand In my new book, The Visionary Brand, I explore how brands become Visionary, and how they sustain this success for generations. Through both my direct experience with these brands, along with extensive research, I have been able to define the formula for realizing Visionary status. Although I have found no "one" brand is truly the ultimate Visionary, many are close, and you discover why these great brands are missing one or many ingredients to becoming truly Visionary. What makes a brand truly Visionary? Product, Innovation, Culture, Marketing? It is a harmonious blending of product, marketing, and passionate culture. Along with a visionary who establishes and commits themselves and the brand to ageless foundational principles. What formula has sustained iconic brands such as; Apple, Nike, Adidas, and allowed them to maintain their vision and brand ETHOS for generations? How does one brand lose its premium status, while others thrive from generation to generation? The Visionary Brand explores the core of these generational companies, and how they have evolved to become visionaries. This definitive guide to preserving authentic success through identifying, protecting, and nurturing the brand's core foundational principles will be a timeless leadership resource. Both professionally and personally, serving a purpose from start-up through established category leaders. Most brands at some point lose sight of their vision or have not established their brand core ETHOS. The Visionary Brand will revitalize those who are not yet evangelizing their brand's values and principles, along with guiding those who have yet to define their foundation. To succeed, you must understand who you are, what value you are providing, where you are positioning, and how to engage with your loyal community and brand team. From aspirational, real-life scenarios, to inspirational guidance, The Visionary Brand will provide ongoing support to successfully drive your brand forward. The Visionary Brand outlines the independent elements to emulating and successfully executing this foundational strategy. * Define your vision and build a Foundational Principles platform. * Stick to your vision while capturing global market share from your competitors. * Create a continuous Pipeline of Innovation. * Establish a Culture of Passionate followers. * Engage, and build Loyalty. * Embrace the changing tide of the new age adoption curve. * Be an Artist, be yourself, and instill the courage to accomplish your Vision. There may be Visionary brands, but no one company exists as The Visionary Brand, while some have most, none have all. I sincerely hope you enjoy the book and find its content useful in your Journey to becoming Visionary! Sincerely, Bryan Smeltzer, Author, The Visionary Brand
The Disposable Visionary
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Author : Curtis Powell
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2015-12-14
The Disposable Visionary written by Curtis Powell and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-14 with Business & Economics categories.
Is it possible for visionary leaders to adhere to their idealism and integrity without becoming casualties of corporate conservatism and executive-level politics? This book says "yes," arguing for the need for visionary change agents in organizations and resolving the paradox of visionary change in a bureaucratic environment. Why do many companies state they want change but then often fire employees who truly rock the boat in their efforts to shift the paradigm to make improvements? How should "disposable visionaries"—leaders who are passionate about new ideas, but who underestimate or intentionally ignore the political environment that supports maintaining the status quo and consequently are in danger of losing their jobs—keep their passion regardless of the opposition... and also keep their jobs? Written with wit and filled with poignant insights and well-documented examples, this book provides practical advice and encouragement to those who are driven to promote new ideas and reach new levels of achievement. Not just for executive-level corporate leaders frustrated by their company's resistance to change, the information and inspiration presented will be enlightening to anyone who has ever been puzzled or annoyed by obstructive internal politics at work. Readers will come away with effective ways to deal with politics, champion breakthrough innovation, be recognized as their organization's most valuable asset, and unlock their potential to change the competitive playing field. The book will also be invaluable for business students who need to be aware of potential obstacles they will likely face as they embark on their careers.
Awakening The Heart Of Business
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Author : Les Price
language : en
Publisher:
Release Date : 2016-08-12
Awakening The Heart Of Business written by Les Price and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-12 with Business & Economics categories.
In Awakening the Heart of Business, coach, speaker and author Les Price shares his seven-step system for unleashing your vision and creating a transformational business that touches, moves and impacts more lives.
The Visionary Package
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Author : Herbert M. Meyers
language : en
Publisher: Springer
Release Date : 2004-10-29
The Visionary Package written by Herbert M. Meyers and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-10-29 with Business & Economics categories.
The retail market is in a revolution which is creating new opportunities in a world of direct connections, where information is exchanged instantly and geography is no longer a barrier. This book contains valuable information and guidelines for marketers, retailers, manufacturers, designers and communication professionals in relation to new opportunities for brands and products through packaging, brand identity and creativity.
The Everyday Visionary
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Author : Jesse Duplantis
language : en
Publisher: Simon and Schuster
Release Date : 2016-11-08
The Everyday Visionary written by Jesse Duplantis and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-08 with Body, Mind & Spirit categories.
One of the world's most humorous and dynamic ministers inspires readers to realize their potential and fulfill their dreams using the power of "determined" thoughts. Life is about dreaming, doing, and enjoying yourself in the process. Sometimes it might seem as if your dreams are just too wildly improbable, or there are too many obstacles standing in your way, or you've missed your window of opportunity. But if those dreams are divinely inspired, hope is far from lost. You just need to know how to visualize the path to your dream to make it a reality. Born a poor Cajun boy in south Louisiana, Jesse Duplantis was a rock musician in his early years and, after a life-changing experience with God, became one of the most candid, and popular, ministers of the Gospel today. For thirty years Jesse Duplantis has demonstrated what life can be when you focus on finding your personal path and nurturing a closer relationship with God and Jesus Christ. Jesse believes God can help anyone to succeed--no matter who you are or where you come from. Weaving visionary-style thinking with powerful life principles and stories from his own life, Jesse shares what destiny really is, how to find yours, and how to avoid letting others kill your joy. You'll also learn about the "Greatest Weaknesses" and "Destiny Killers" that have prevented people from achieving their goals. Other key topics Jesse explores include: • The amazing power of human imagination: God gave it to you for a reason! • The strategic power of "determined" thoughts: Learn to use them and see results. • What to do if you feel it's too late for your dream: God-given dreams have no expiration dates. • Why you can't have what you speak against: Use the magnetic power of words to draw in what you know is yours. • How to overcome discouragement: It's okay to shut the door on negativity. • The big picture: You are important to God, and your dreams and visionary-style thinking may affect future generations. As Jesse says, "Somebody is going to succeed...why not you?" You can experience real joy, ful-fillment, and success by following God's path to your dreams!
A Visionary S Company
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Author : Rick Hilles
language : en
Publisher: UW-Madison Libraries Parallel Press
Release Date : 2000
A Visionary S Company written by Rick Hilles and has been published by UW-Madison Libraries Parallel Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with American poetry categories.