Visual And Multimodal Research In Organization And Management Studies
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Visual And Multimodal Research In Organization And Management Studies
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Author : Markus Höllerer
language : en
Publisher: Routledge
Release Date : 2019-02-21
Visual And Multimodal Research In Organization And Management Studies written by Markus Höllerer and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-21 with Business & Economics categories.
This volume brings together two hitherto disparate domains of scholarly inquiry: organization and management studies on the one hand, and the study of visual and multimodal communication on the other. Within organization and management studies it has been recognized that organizational reality and communication are becoming increasingly visual, and, more generally, multimodal, whether in digital form or otherwise. Within multimodality studies it has been noted that many forms of contemporary communication are deeply influenced by organizational and managerial communication, as formerly formal and bureaucratic types of communication increasingly adopt promotional language and multimodal document presentation. Visual and Multimodal Research in Organization and Management Studies integrates these two domains of research in a way that will benefit both. In particular, it conceptually and empirically connects recent insights from visual and multimodality studies to ongoing discussions in organization and management theory. Throughout, the book shows how a visual/multimodal lens enriches and extends what we already know about organization, organizations, and practices of organizing, but also how concepts from organization and management studies can be highly productive in further developing insights on visual and multimodal communication. Due to its essentially interdisciplinary objectives, the book will prove inspiring for academics and scholars of management, the sociology of organizations as well as related disciplines such as applied linguistics and visual studies.
Social Media And Crisis Communication
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Author : Yan Jin
language : en
Publisher: Routledge
Release Date : 2022-02-25
Social Media And Crisis Communication written by Yan Jin and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-02-25 with Business & Economics categories.
The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication. Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology. Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature. With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings. A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.
The Democratic Organisation
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Author : Thomas Diefenbach
language : en
Publisher: Routledge
Release Date : 2020-06-02
The Democratic Organisation written by Thomas Diefenbach and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-02 with Business & Economics categories.
Prevailing models of organisation divide people into owners, managers and employees, forcing especially the latter to obey, to behave, and to function well within a hierarchical and managerial pecking order. However, there is no natural law suggesting the need for such organisations, not in market economies and definitely not in modern democratic societies – and there is no justification for such types of organisation. Arguing that most current organisations are orthodox, hierarchical, anti-democratic, oppressive, unfair, and unjust, this book presents a viable alternative, a better type of organisation – the democratic organisation. Diefenbach develops and provides step by step a systematic, comprehensive, thorough, and detailed general model of the democratic organisation. He describes the democratic organisation’s fundamental principles, values, governance, management, structures, and processes, and the ways it functions and operates both within the organisation and towards others and the environment. Crucially, and most importantly, the democratic organisation provides the institutions and organisational context for individuals to maintain and pursue their fundamental freedoms, inalienable rights, and dignity; to manage organisations in democratic, participative, and cooperative ways; and to conduct business in considerate, balanced, and sustainable ways. This book will be of interest to researchers, academics, practitioners, and students in the fields of management, organisation studies, strategic management, business ethics, entrepreneurship, and family business.
Shifts Towards Image Centricity In Contemporary Multimodal Practices
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Author : Hartmut Stöckl
language : en
Publisher: Routledge
Release Date : 2020-01-03
Shifts Towards Image Centricity In Contemporary Multimodal Practices written by Hartmut Stöckl and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-01-03 with Language Arts & Disciplines categories.
This innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media, unpacking the increasing extent to which the visual plays a principal role in modern day communication. The volume begins by providing a concise overview of the history and development of multimodal research with respect to image-centricity, with successive chapters looking at how image-centricity emerges over time, unfolds in relation to language and other features in global design strategies. Bringing together contributions from both established and emerging researchers in multimodality and social semiotics, the book presents case studies on a variety of image-centric genres and domains, including magazines, advertising discourse, multimedia storytelling, and social media platforms. The aims of the book are, to interrogate the new multimodal genres, relations, forms of analysis, and methods of production that emerge from a greater reliance on visual components. Refining and broadening current understandings of image-centricity in today’s media sphere, this collection will be of particular interest to scholars and students in multimodality, social semiotics, applied linguistics, language and media, and discourse analysis.
Inside Nuvola Lavazza
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Author : AA.VV
language : en
Publisher: EGEA spa
Release Date : 2024-09-27T00:00:00+02:00
Inside Nuvola Lavazza written by AA.VV and has been published by EGEA spa this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-27T00:00:00+02:00 with Business & Economics categories.
The study of corporate headquarters is an interdisciplinary field in which architecture and sociology often intersect. This book describes the different communicative functions that a corporate headquarters can embody. Specifically, it analyzes how strategic communication can contribute to the transformation of a building into a vibrant combination of messages, people, relationships, visual stimuli, stories, and more. Communication itself has shaped the Nuvola Lavazza project from the very beginning and continues to do so, highlighting the communicative side of each decision taken by the top management and leading the project to incisively unfold its effects in and for society. Nuvola is a flagship of Lavazza’s way of communicating, a symbolic and “living” manifesto of strategic communication in its broadest sense. The Nuvola Lavazza project serves as a valuable case study for communication scholars, professionals, and students. This book aims to strengthen the bridge between academic research and professional practice. On the one hand, the study reflects on how an already completed project can offer stimuli for academic research. On the other hand, the book includes fourteen contributions by scholars from all over the world on the most relevant and current issues in the strategic communication debate, which are employed here to interpret and highlight the choices made by the Lavazza family and the management team.
Work Orientations
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Author : Bengt Furåker
language : en
Publisher: Routledge
Release Date : 2019-07-15
Work Orientations written by Bengt Furåker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-15 with Business & Economics categories.
Work orientations and work attitudes have to do with the productive capacities in society. Insofar as individuals are positively oriented towards contributing their labour, we can expect a great amount of work to be done and to be carried out efficiently, carefully and responsibly. These subjective factors are thus very vital in modern working life. Work Orientations: Theoretical Perspectives and Empirical Findings offers up-to-date research on people’s commitment to work and employment and job satisfaction in economically advanced countries. It will also analyse changes that have taken place in these respects over the last decades. Among the key issues in Work Orientations are questions about whether patterns of work centrality and employment commitment tend to remain stable or have changed across time in various countries. Moreover, we assume that the circumstances under which people participate in the social division of labour colour their subjective relationships to their jobs and to employment in general. A major aim of the book is to explore the impact of factors such as occupation, education, age and gender on work orientations and work attitudes. Work Orientations will be invaluable for researchers and scholars in the fields or organizational studies, the sociology of work, employee engagement and related disciplines.
The Institutional Theory Of The Firm
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Author : Alexander Styhre
language : en
Publisher: Routledge
Release Date : 2019-07-25
The Institutional Theory Of The Firm written by Alexander Styhre and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-25 with Business & Economics categories.
The Institutional Theory of the Firm examines recent and previous organization theory literature to advocate what Evans (1995) refers to as the "embedded autonomy" of the firm, as well as its role in being simultaneously anchored in, for example, corporate legislation and regulatory practices on the national, regional (i.e., within the European Union) and transnational levels, while at the same time being granted the right to operate with significant degrees of freedom within this legal-regulatory model. Seen in this view, the embedded autonomy of the corporation represents a theoretical view of the corporation that complements the market-based image of the corporation in economic theory. When advocating the institutional theory model, three forms of embedded autonomy are examined. First, the corporation is enacted as a legal entity sui juris—as a freestanding "legal person" in corporate law and within the regulatory framework that serves to enforce legislation in everyday life settings. Second, the corporation is embedded within what social theorists refer to as moral economies, the norms and values that regulate what are the socially acceptable and legitimate means for conducting business. Third and finally, the corporation is embedded in governance, a relatively complex economic concept that denotes legal and regulatory control on the societal and economic system levels, and on the level of the individual corporation. By combining the three forms of embeddedness, sanctioned by law, norms, and governance, the embedded autonomy of the firm is secured on the basis of a variety of social practices and resources. This book brings together a diverse literature including management studies, economic sociology, legal theory, finance theory, and mainstream economic theory to advance the argument that the corporation is best understood as what is embedded in a social and economic context, yet best serving its defined and stipulated ends by assuming considerable degrees of freedom to operate in isolation from various stakeholders. It will be of relevance for a variety of readers, including graduate students, management scholars, policy-makers, and management consultants interested in organization theory and management studies.
Multimodality Meaning And Institutions
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Author : Markus A. Höllerer
language : en
Publisher: Emerald Group Publishing
Release Date : 2017-12-06
Multimodality Meaning And Institutions written by Markus A. Höllerer and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-12-06 with Business & Economics categories.
This volume focuses on the relationship between different modes in the emergence, diffusion, maintenance, and challenge of social meanings and institutions. The contributions demonstrate the potential of multimodal approaches to advance the design of rigorous methods of analysis for the study of multimodal communicative practices.
Food Marketing And Selling Healthy Lifestyles With Science
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Author : Lauren Alex O'Hagan
language : en
Publisher: Taylor & Francis
Release Date : 2024-09-17
Food Marketing And Selling Healthy Lifestyles With Science written by Lauren Alex O'Hagan and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-09-17 with Science categories.
This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical research from a multimodal perspective, considering how scientific discourse and ideas about health and nutrition are channelled through visual and material culture. Using examples of advertisements, commercials and posters, the 16 chapters in this book will foster a cross-disciplinary and cross-temporal dialogue, uncovering links between past and present ways that manufacturers have capitalised upon scientific innovations to create new products or rebrand existing products and employed science to make claims about health and nutrition. They will, thus, demonstrate the continuity of science in food and drink marketing—even if fundamental ideas of nutrition have evolved over time. The book provides crucial new insights into the significance of the late nineteenth and early twentieth centuries as a period of innovation in food and drink marketing and showcasing how many of the marketing strategies employed today, in fact, have a far broader historical trajectory. It will be of great interest to students and scholars of Critical Food Studies, Media and Communication Studies, History of Science and Medicine and Cultural Studies, as well as nutritionists, dieticians, sportspeople, in addition to policymakers and practitioners working in the area of food and drink marketing.
Intercultural Competence Past Present And Future
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Author : María Dolores López-Jiménez
language : en
Publisher: Springer Nature
Release Date : 2021-01-08
Intercultural Competence Past Present And Future written by María Dolores López-Jiménez and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-01-08 with Education categories.
This book explores the benefits of teaching reflection upon one’s own culture to develop intercultural competence and looks into the relationship between the proficiency level of the second language and the target culture. It introduces new debates on the concept of ‘critical cultural awareness’ in intercultural learning and teaching, for example the indiscriminate use of terminologies related to the idea of ‘intercultural encounters’. Also, it provides insight into the relationship between language and culture using a new tool such as the Autobiography of Intercultural Encounters through Visual Media. The presentation of different approaches, tools, barriers, educational and cultural realities, online intercultural exchange projects and concepts such as motivation, attitudes, stereotyping, otherization, and critical cultural awareness makes this book an excellent instrument not only for teachers but also for researchers, policy-makers and private and public institutions that want to explore culture and interculturality and to promote an intercultural competence and global citizenship among its learners / users / clients and / or an interculturally-oriented language education.