Visual Communication
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Essentials Of Visual Communication
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Author : Bo Bergström
language : en
Publisher: Laurence King
Release Date : 2008
Essentials Of Visual Communication written by Bo Bergström and has been published by Laurence King this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Art categories.
Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication.The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chainfrom strategy and messages to design and influencesto reach the target audience. This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or televisionin fact, any discipline that seeks to deliver a message through words and pictures. Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practicefrom around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference.
Visual Communication
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Author : David Machin
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2014-04-30
Visual Communication written by David Machin and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-30 with Language Arts & Disciplines categories.
The primary goal of the volume on "Visual Communication" is to provide a collection of high quality, accessible papers that offer an overview of the different academic approaches to Visual Communication, the different theoretical perspectives on which they are based, the methods of analysis used and the different media and genre that have come under analysis. There is no such existing volume that draws together this range of closely related material generally found in much less related areas of research, including semiotics, art history, design, and new media theory. The volume has a total of 34 individual chapters that are organized into two sections: theories and methods, and areas of visual analysis. The chapters are all written by quality theorists and researchers, with a view that the research should be accessible to non-specialists in their own field while at the same time maintaining a high quality of work. The volume contains an introduction, which plots and locates the different approaches contained in it within broader developments and history of approaches to visual communication across different disciplines as each has attempted to define its terrain sometimes through unique concepts and methods sometimes through those borrowed and modified from others.
Visual Communication
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Author : Jonathan Baldwin
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-01-10
Visual Communication written by Jonathan Baldwin and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-10 with Design categories.
Visual Communication: From Theory to Practice explores how cultural theory can be applied to the real-world practice of graphic design. Theories are presented and then discussed by designers such as Neville Brody, Michael Bierut, Erik Spiekermann and Joan Farrer. Issues such as mass culture, political design and semiotics are all debated, making this a unique companion to theory and culture modules on any undergraduate degree course in graphic design. Visual Communication helps students to develop sound critical judgment and informed strategies for the conception of new ideas that accurately reflect the current zeitgeist.
Visual Communication
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Author : Paul Martin Lester
language : en
Publisher: Wadsworth Publishing
Release Date : 1995
Visual Communication written by Paul Martin Lester and has been published by Wadsworth Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Visual communication categories.
The first truly comprehensive text for the viscom course, this text develops visual literacy by exploring and showing the role of images in the communication process. The first parts of the text present the latest scientific and medical information about light, the eye, and the brain (the how we see), the theoretical approaches to visual perception (the why we see), and the ethical issues related to images. The last part of the text explores the individual mediums of presentation (the what we see): typography, graphic design, informational graphics, cartoons, photography, motion pictures, television and video, computers, and interactive multimedia.
Visual Communication Design
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Author : Meredith Davis
language : en
Publisher: Bloomsbury Publishing
Release Date : 2017-09-07
Visual Communication Design written by Meredith Davis and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-07 with Design categories.
Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives, how do designers use them to attract our attention, orient our behavior, and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response, Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes, each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print, screen, and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.
Visual Communication
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Author : Giorgia Aiello
language : en
Publisher: SAGE
Release Date : 2019-10-28
Visual Communication written by Giorgia Aiello and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-28 with Language Arts & Disciplines categories.
A theoretical and empirical toolkit for analysing and understanding media and mediated images - from branding and PR, to tweets and selfies. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to your own work.
Visual Communication
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Author : Rick Williams
language : en
Publisher: Routledge
Release Date : 2009-03-04
Visual Communication written by Rick Williams and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-03-04 with Language Arts & Disciplines categories.
A well-rounded education in the 21st century requires not just verbal and mathematical proficiency, but also the ability to interpret, critique, create, and use visual communication on sophisticated levels. In today’s visual world, it is critically important to hold an appreciation for the profound effects imagery has on individuals and the communities in which they live. Visual Communication focuses on cultivating visual and media literacy from both consumption and production points of view and introduces students to the application of intuitive intelligence to a visual context. Innovative in its field, it provides a solid theoretical overview of the most advanced thinking and research about visual communication, teaching readers how to apply theory to enhance their understanding of and work with images. This book is intended for students in visual literacy and communication courses. It can also be used in photojournalism courses and other coursework with a visual component. Individuals interested in mass media studies will likewise find the book to be a worthwhile read.
Handbook Of Visual Communication
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Author : Kenneth L. Smith
language : en
Publisher: Routledge
Release Date : 2004-12-13
Handbook Of Visual Communication written by Kenneth L. Smith and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12-13 with Art categories.
This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.
Handbook Of Visual Communication
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Author : Sheree Josephson
language : en
Publisher: Routledge
Release Date : 2020-04-03
Handbook Of Visual Communication written by Sheree Josephson and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-03 with Art categories.
This Handbook of Visual Communication explores the key theoretical areas and research methods of visual communication. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the discipline. The second edition of this already-classic text has been completely revised to reflect the metamorphosis of communication in the last 15 years and the ubiquity of visual communication in our modern mediated lifestyle. Thriteen major theories of communication are defined by the top experts in their fields: perception, cognition, aesthetics, visual rhetoric, semiotics, cultural studies, ethnography, narrative, media aesthetics, digital media, intertextuality, ethics, and visual literacy. Each of these theory chapters is followed by an exemplar study or two in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook of Visual Communication is a theoretical and methodological handbook for visual communication researchers and a compilation for much of the theoretical background necessary to understand visual communication. It is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines such as advertising, persuasion, and media studies. The volume will also be essential to media practitioners seeking to understand the visual aspects of how audiences use media to contribute to more effective use of each specific medium.
Visual Communication Strategies A Guide To Crafting Effective And Engaging Visuals
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Author : Pasquale De Marco
language : en
Publisher: Pasquale De Marco
Release Date : 2025-05-16
Visual Communication Strategies A Guide To Crafting Effective And Engaging Visuals written by Pasquale De Marco and has been published by Pasquale De Marco this book supported file pdf, txt, epub, kindle and other format this book has been release on 2025-05-16 with Design categories.
In a world where attention spans are shorter than ever, visual communication has become the key to capturing and engaging audiences. This comprehensive guidebook unlocks the secrets of effective visual communication, empowering you to create visuals that speak louder than words. With practical strategies, real-world examples, and in-depth analysis, this book takes you on a journey through the world of visual communication, exploring the elements, principles, and best practices that underpin impactful visuals. From understanding the fundamentals of design to mastering advanced techniques for data visualization and visual storytelling, you'll discover how to harness the power of visuals to engage, inform, and persuade your audience. Whether you're a seasoned professional or just starting out, this book provides a roadmap for creating visuals that are both aesthetically pleasing and strategically sound. You'll learn how to choose the right visual formats, create engaging visuals, and design for different platforms, ensuring that your message resonates with your audience. From captivating infographics and presentations to visually appealing marketing campaigns, this book covers a wide range of visual communication applications. You'll discover how to use visuals to tell a story, present data effectively, and communicate complex ideas in a clear and concise manner. With its focus on practical application and real-world examples, this book is an essential resource for anyone looking to improve their visual communication skills. Whether you're a designer, marketer, educator, or simply someone who wants to communicate more effectively, this book will provide you with the tools and techniques you need to create visuals that leave a lasting impression. Invest in this comprehensive guide to visual communication and unlock the full potential of your messages. Transform dry facts and figures into compelling narratives, engage your audience, and leave a lasting impression with every visual you create. If you like this book, write a review on google books!